Most associations do not have a visibility problem. They have an answer problem.
Members are no longer waiting to be engaged. They are actively asking questions through search engines, AI tools, and digital platforms, expecting immediate, relevant, and personalised answers. The question is: Is your association showing up as the best answer?
In this practical, hands-on workshop, you will:
- Map your current member journey and identify where value is gained and where it is lost
- Pinpoint the critical moments that influence member acquisition, engagement, and renewal
- Assess your organisation’s AI readiness across data, systems, and experience design
- Identify high-impact opportunities to use AI to improve conversion, engagement, and retention
- Define a clear 90-day action plan aligned to measurable outcomes
What makes this session different
This is not a theory session. You will work through a structured AI Readiness Workbook and leave with:
- A mapped and prioritised member journey
- A clearly defined AI use case tailored to your association including AI prompts ready to go
- A practical 90-day execution plan
- A clear understanding of where to focus for maximum impact
Who should attend
- CEOs and Executive Leaders
- Heads of Membership, Marketing, and Digital
- Teams responsible for member growth, engagement, and retention
What you will walk away with
By the end of this session, you will have:
- Clarity on where your member experience is underperforming
- A prioritised opportunity to improve a key business metric
- A practical, AI-enabled use case you can implement immediately
- A structured plan to drive measurable progress over the next 90 days
Included
All participants will receive the AI Readiness Workbook, a practical guide designed to help you assess your current state, identify gaps, and take action across every stage of the member journey. We recommend that participants bring their laptop with access to their preferred AI platform.
Attendees receive 3 ASAE CAE credits.*
*Causeis is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 3 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Host & Facilitator:
Michelle Lelempsis is the CEO and Founder of Causeis, a global, multi-award-winning digital consulting firm helping associations achieve digital success. Leading a team of more than 30 experts, Michelle supports over 80 association clients, impacting more than 600,000 members worldwide.
Michelle has consulted with and presented to hundreds of associations across Australia and globally on digital transformation, member engagement, and aligning technology with business strategy. A respected speaker and advisor in the association sector, she is known for her practical insights, energy, and passion for helping associations unlock the full potential of their digital ecosystems.
Proudly Sponsored By:
About Causeis
Causeis is a global, multi-award-winning digital consulting firm dedicated to helping associations achieve digital success. With a team of 30+ experts, Causeis supports more than 80 association clients, positively impacting over 600,000 members worldwide.
Causeis is the creator of Causeis Launchpad and Smart Suite, trusted solutions designed to transform operations and elevate the member experience. Causeis Launchpad powered by iMIS®, is a preconfigured AMS built by association experts to accelerate implementation, fast-track your ROI and digital success.
Causeis is the current ASI Global iMIS Partner of the Year, an award received five times in the past six years. Learn more at www.causeis.com
