How to Use Entertainment to Maximise Social Media Interaction at Events

17 Jun 2014 12:24 PM | Louise Stokes

Blog post sourced from:

Author: Amy Capron June 12, 2014

Nowadays, event planners expect more from event entertainment. A lot more. Entertainment doesn’t just have to be all-singing and all-dancing, it also needs to have real impact, increase brand awareness and help to promote the event to a larger audience.

Gone are the days when event planners could just book a rabbit in a hat magician to interact with attendees at corporate events and expect the client, and their guests, to be satisfied. The Information Age requires entertainment that plays a far greater role within events.

It needs to be bold, daring, exciting, engaging, be interactive and most of all encourage people to take to social media to increase exposure for businesses and their events.
Businesses are realising the huge benefits of encouraging social media interaction before, during and after an event has taken place.

Entertainment can play its part in helping to generate social media exposure at an event by ensuring that people talk about it. This is the New Media Age, an age in which we know what people had for breakfast, what their new haircut looks like and the films they have just watched; so booking exciting, interactive entertainment is a sure fire way of getting your event talked about right across the various social media platforms.

To assist event planners in choosing the right entertainment that will encourage attendees to ‘share’ an event over a variety of social media we have compiled a Top Ten list of entertainment ideas. The Top Ten includes ‘wow factor’ entertainment that is guaranteed to get people talking, as well as performers who have embraced the New Media Age by actually incorporating social media in to their act.


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