APPLE’S APP STORE CUTS VIRTUAL EVENTS A BREAK

30 Sep 2020 3:26 PM | Deleted user

The smartphone giant delays a plan to take commissions from apps being used for virtual events. 

For event organizers looking to take advantage of the iOS ecosystem to put on paid programs, Apple just offered a temporary App Store reprieve.

Last week, the company announced it would suspend plans to take a 30 percent commission for paid virtual events offered through the iOS platform through the end of the year. Apple said  it would not take commissions for virtual events put on by small businesses through Facebook’s app in particular—but as a compromise, it would continue to take commissions for online-native events such as game streaming.

Apple has faced controversy over the size of the cut it takes from app publishers in general, particularly Fortnite developer Epic Games, which is at the center of a legal battle with Apple. (The game publisher is part of a new advocacy group, the Coalition for App Fairness, along with Spotify, the European Publishers Council, Match Group, and News Media Europe, among others.)

In-person events organized through iOS apps have never been subject to the 30 percent fee, so as gatherings turn virtual, some event planners may be running into the commission for the first time. As we wrote last month, this could prove a long-term problem for event planners looking to offer virtual events through mobile platforms.

This article was sourced directly from Associations Now here, and is written by Ernie Smith.


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