Association Educational Program (Sydney): Marketing Strategies for Increasing Member Acquisition and Retention

When
23 Feb 2017
9:00 AM - 4:00 PM (AEDT)
Location
Prince Albert Room, Sir Stamford at Circular Quay, 93 Macquarie St, Sydney NSW 2000

Registration

FULL Registration (AuSAE Member) – $390.00
Full Day Registration (9am - 4pm) Includes morning tea, lunch and afternoon tea.
FULL Registration (non-member) – $590.00
Full Day Registration (9am - 4pm) Includes morning tea, lunch and afternoon tea.

Registration is closed

This special AuSAE Workshop is a fantastic way to learn how to increase member acquisition and retention for your organisation.

Membership is the glue that enhances networking, information distribution, and sales for associations. Here is your opportunity to gain powerful ideas and strategies to grow your organisation’s membership.

From this outstanding one day workshop, you will learn how to:

Diagnose your organisation’s membership marketing challenges and opportunities,
Present the power and economic benefits of membership to boards and leadership,
Build market testing strategies for optimal membership outcomes,
Develop an effective membership marketing acquisition plan,
Use data to increase the loyalty and engagement of members,
Maximise the renewal of your current members,
Match the appropriate marketing channels to your association’s membership opportunities,
Calculate the true economic value of a member,
Forecast future, long-term membership counts,
Develop online inbound marketing strategies to reach beyond your current audience,
Use data analytics tools to increase marketing efficiency, and
Gain insights on the opportunities that will impact membership marketing in the future.

The Presenter - Tony Rossell, Senior Vice President, Marketing General Incorporated

Tony Rossell serves as the Senior Vice President of Marketing General Incorporated in Alexandria, Virginia. A sought after writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE) and Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources (ASAE and Wiley, 2016). He is the past Chair of the Membership Section Council for the American Society of Association Executives (ASAE).

Working with hundreds of professional and trade associations over the decades, Tony has strategically planned and implemented marketing efforts for his clients that have helped grow membership by over 1,000% through effective recruit, engagement, and retention programs.

He also launched the annual Membership Marketing Benchmarking Report, now in its eight year with over 800 participating associations worldwide, and he developed the widely adopted membership relationship framework known as the “Membership Lifecycle”. Tony regularly shares his marketing insights on The Membership Marketing Blog.

Register now for this unique, one-day program and learn from the experience of one of North America’s most highly respected membership experts.

Register here online or download the workshop booking form here.

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955
Email: info@ausae.org.au

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677
Email: nzteam@ausae.org.au