Event Details
From Data to a Personal ExperienceYou have more data than you probably realize, and a need to make your member experience personal. But how do you get from Data to Personal? Join Beth from Higher Logic to see real-life examples you can use to turn your data into a true personal experience through analytics and automation.
Beth Arritt, Product Marketing Manager with Higher LogicBeth’s marketing experience encompasses more than twenty-five years of marketing strategy and member/customer engagement in and various industries, including puzzles and games, training, education and aviation.
In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats in different positions. She has also been an adjunct professor of marketing at Marymount University in Arlington, Virginia.
Beth received a Bachelor of Science degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and a Masters of Business Administration/Marketing from the University of Phoenix. She has earned numerous awards for her marketing, including two Top Digital Marketer of the Year awards.
The Australasian Society of Association Executives (AuSAE)
Australian Office:Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 AustraliaFree Call: +61 1300 764 576 Phone: +61 7 3268 7955Email: info@ausae.org.au
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