Compelling storytelling is key to capturing attention and building lasting connections with your members. Join us for "Storytelling for Associations: Crafting Content That Engages Across Channels," a webinar designed to help you master the art of storytelling. Discover how to create authentic, engaging content that resonates with your members and stakeholders across multiple platforms, driving deeper engagement and stronger relationships.
Key Takeaways:
- The Power of Storytelling: Learn why storytelling is a vital tool for associations in creating meaningful connections.
- Content Strategy: Discover how to craft consistent and engaging stories tailored to different channels and audiences.
- Practical Frameworks: Gain step-by-step guidance on developing narratives that reflect your association’s mission and values.
- Real-World Examples: Explore case studies of associations leveraging storytelling to drive engagement and impact.
Who Should Attend:
This session is perfect for association executives, marketing and communications professionals, and anyone involved in crafting content or engaging with stakeholders.
Attendees receive 1 CAE credits.
AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Presenters
Jelena Li
Publishing Director, Mahlab
Jelena leads Mahlab’s Publishing business and is responsible for the health and happiness of the agency’s association clients, ensuring our work always ladders up to strategic objectives and improves business outcomes. Since joining Mahlab in early 2021, she has built up deep expertise in the associations sector and understands the opportunities and challenges that many of them face.
Jelena has 15 years’ experience in commercial and content strategy, spending seven years leading the commercial content team at BBC Global News.
Joe Ennis
Content Lead, Mahlab
Joe leads the content programs for two of Mahlab's major association clients, Engineers Australia and the Pharmaceutical Society of Australia, ensuring we deliver work that resonates with members. An experienced content leader with expertise in digital transformation content strategy and stakeholder management, Joe has worked across the Australian education, healthcare and publishing industries.
About Mahlab
Mahlab is a company of supreme problem solvers, driven by unconventional curiosity. As a business communications house with almost 30 years’ experience, we know how to tell complex stories that create real and positive impact for people and business.
Over the past 15 years, we have worked with many associations and member organisations across a wide range of industries, helping them form deeper connections with their members and drive commercial impact. Explore more at mahlab.co
