Open Access Webinar: Getting AI-Ready for Smarter Member Engagement

Session Overview:
AI is moving quickly from experimentation to expectation. For association leaders, the real question is how to be ready to use it in ways that genuinely improve member engagement and decision-making.

This session explores what AI readiness looks like in a practical association context - focussing on the data foundations, systems alignment, and organisational habits that make smarter engagement possible. Using familiar scenarios across membership, events, education, and communications, we’ll examine how better-connected data enables more meaningful networking, more relevant learning experiences, and more timely engagement, and why fragmented data limits insight and impact.

Rather than focussing on tools or trends in isolation, the discussion connects strategy to day-to-day reality, helping association executives understand where to focus their attention first and how to build momentum over time. Participants will leave with clearer priorities, shared language for internal conversations, and actionable yet simple next steps.

Key Learnings:

• A clearer view of what AI readiness means in an association environment
• Insight into how connected data supports more relevant and timely member engagement
• A practical way to assess the strength of their current data foundations
• Guidance on where AI can add value now - and where it’s not yet realistic
• Clear next steps to strengthen data, systems, and engagement outcomes

Meet Our Presenter

Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.