Welcome back to our AuSAE Member Chat Series – Half an Hour of Power. This week we are delighted to have sat down with AuSAE member, Matthew Fisher, Chief Executive Officer, Australian Chiropractors Association (ACA).
In a short 30 minute interview we discussed four key questions with Matthew to reflect on the last six months and look forward to the future post this crisis.
What do the next 6 months look like for your association and your members
In the next few months the associations’ focus will be on reflection and making decisions on what we want to continue, stop and start doing more of. Over this period the ACA has sent over 100 separate pieces of communication for members from both a business and health practitioner perspective. We will continue to monitor the current situation for members and provide support as we move into a stable COVID operating environment.
After a successful membership renewal period, achieving a 95% retention rate, our focus will turn to non-member recruitment. The work we have provided over this crisis has impacted and helped not just our members but the profession as a whole.
Most importantly, as an Association CEO I will be encouraging the team to take a break, rejuvenate and prepare themselves as we move towards the end of the year. The toll this year has taken on everyone is something we all need to consider. The focus shouldn’t be just on our teams but ourselves as leaders of Associations and drivers of key business objectives. We can’t fill from an empty cup.
Areas of concern
The biggest challenge for the organisation moving forward is aligning our strategic direction, public perception and ensuring the broader profession understand why we do what we do. Over the last few years we have worked hard in media and public relations to increase awareness and understanding of the profession and the role the ACA plays.
Areas of opportunity
As an association moving forward we want to ensure we capture and harness the great work we have achieved in the past six months. The impact we have achieved in advocating for the sector during COVID-19 is significant and affects the entire profession.
Looking forward into next year, we have an opportunity to focus on building the reputation and standing of the profession, building on positive public perception and increasing our penetration into the profession.
Celebrated moments in the last six months
We moved out of our offices on March 24 and are still working from home. Over this period, the performance and culture of the organisation has improved. The team are working well together and this challenging time has aligned the team towards a common goal. We are seeing more communication, collaboration and understanding of one another.
The team have transitioned well and as a leader it does make you think about your options for office space and working arrangements. Do we really need an office, do we want to wear office attire again, do we want to travel as much as we were, do we want to commute back and forth? This year has shown that we can perform and operate successfully in a new working environment and this needs to be considered as we move back into business as “normal”.