Networking Lunch (Brisbane) 2019 Member Communications Survey: Advice and insights from more than 100 leading Australian Associations

This event is now closed for online registrations, if you are interested in attending please phone 1300 764 576 or email info@ausae.org.au

The Networking

We invite you to take a couple of hours out of your day to connect with others in the industry to discuss high level topics of real importance, develop new relationships and gain critical information. This is a rare opportunity to network with other CEO's and senior management professionals from charities, associations and other non-profit organisations. Ample opportunity will be given for you to discuss issues and network with others.

The Topic

2019 Member Communications Survey: Advice and insights from more than 100 leading Australian Associations

If communications are key to conveying – and proving – an association’s value proposition and delivering cross-departmental impact, then communications and content should be viewed as an important business investment. Interestingly, there is a consistent correlation between an association’s attitude towards communications and whether the association is experiencing membership and revenue growth.

Mahlab, who specialises in Associations communications and publications, just released their 2019 Member Communications Survey. The report covers everything from challenges faced by associations to their approach to strategy, preferred communication channels and the importance of advocacy for members. In this presentation, Bobbi Mahlab will be highlighting some of the key findings, which will be followed by a Q&A with a Senior Executive from a leading Australian Association.

The Speaker

Bobbi Mahlab, Founder and Managing Director, Mahlab

After working in journalism, publishing and marketing, Bobbi founded Mahlab in 1997, a content and publishing agency that helps associations develop their content strategy and produce their content across digital and print environments. She is passionate about media, business, entrepreneurship and diversity. In 2016 Bobbi co-founded Mentor Walks, a 'walk and talk' event program for mid-career women that operates in Sydney, Melbourne, Brisbane, Wollongong and Canberra. In 2015 Ernst & Young selected Bobbi to participate in the Entrepreneurial Winning Women program, APAC. Bobbi is also a juror of Cartier Women’s Awards and sits on the Advisory Council of the Sydney Women's Fund.