Executive Roundtable: Membership Growth & Engagement Strategies
At this exclusive roundtable breakfast, association leaders will explore proven strategies to drive sustainable membership growth and engagement. Backed by insights from the 2025 Membership Performance Benchmark Report (published by iMIS by ASI) and the Association CEO Index 2024 (commissioned by AuSAE in partnership with communications agency Bespoken), this session will provide data-driven perspectives on what’s working for today’s leading associations.
Key Insights Driving the Discussion
- Membership Growth & Retention: 48% of associations increased new member rates, yet retention remains a challenge.
- Engagement Strategies: 38% of associations reported higher engagement, with technology playing a key role.
- CEO Priorities: 91% of association leaders are optimistic about growth but cite resource constraints and value perception as top concerns.
What We'll Cover
- Building momentum for membership growth – strategies to drive acquisition, engagement, and retention.
- Reducing friction in the member journey – simplifying renewals and personalising experiences.
- Leadership alignment for long-term success – ensuring strategic priorities support membership sustainability.
Join us for this strategic discussion and gain actionable insights to strengthen your association’s membership strategy.
Our hosts:
- Paul Ramsbottom, Managing Director at ASI
- Mark Glynn, Performance Improvement Leader at ASI
- Shearne Ramage, Client Performance Improvement Leader at ASI
The roundtable will be hosted by ASI, the developers of iMIS. ASI is a proud AuSAE Premium Alliance Partner.
Event details:
Date: Wednesday, 26 March
Time: 8am to 10am AEDT
Venue: InterContinental Melbourne The Rialto
A light breakfast included. (please advise of special diets)
Who should attend: Association leaders who are seeking to achieve sustainable membership growth and improved association’s performance through the implementation of a digital transformation strategy and looking to learn from their Association peers. Attendees receive 1.5 ASAE CAE credits.*
*ASI is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1.5 credits toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
Meet our Host & Facilitator
Paul Ramsbottom, Managing Director at Advanced Solutions International (ASI)
Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.
Proudly Sponsored By:
Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and non-profit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions
