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    • 11 Apr 2018
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBC - CBD Location
    • 24

    Associations must recruit, engage, and retain members to survive and thrive. Yet many fall short, lacking the knowledge and tools to market membership effectively. This full-day workshop gives what you need to know to grow your organisation’s membership: proven strategies and tactics that have worked for hundreds of associations.

    Register now for this unique, one-day program and learn from the experience of one of North America’s respected membership experts.

    From this outstanding one-day workshop, you will learn how to:

    • Identify your organisation’s membership marketing challenges and opportunities,
    • Articulate your organisation’s value proposition,
    • Identify your target audiences,
    • Write compelling copy to inspire your target audiences to take the desired action (join, register, renew, etc.),
    • Build testing strategies to improve your membership outcomes,
    • Develop a multi-channel marketing plans to pursue your membership goals, and
    • Gain insights on the opportunities that will impact your membership marketing efforts.

    Attendees will benefit from:

    • Developing industry networks with other association leaders,
    • Learning about a strategic framework for membership marketing and effective strategies and tactics to use within that framework,
    • Learning from real world success stories and case studies from a proven practitioner,
    • Having hands-on learning opportunities and discussions during the workshop, including interactive exercises to apply concepts and best practices,
    • Sharing practical ideas and getting tips & tricks you can immediately apply to your membership marketing efforts, and
    • Understanding the new opportunities and tools available for membership marketing.

    The Presenter - Elisa Joseph Anders  

    Elisa Joseph Anders serves as a Senior Account Director at Marketing General Incorporated (MGI) in Alexandria, Virginia. Elisa provides clients with integrated marketing solutions to help them grow membership and market their products and services.

    Elisa focuses on the strategic management and execution of multi-channel programs that recruit, engage, retain, and reinstate members. Her ability to quickly assess opportunities and develop solid marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7,000 to 190,000+ members, in all phases of the membership lifecycle. One of her clients has grown 49% over the past five years.

    A Certified Marketing Professional, Ms. Anders brings to her clients over 30 years of marketing, management, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career, she has focused on creating and increasing the value of member, customer, and donor bases through marketing strategy planning and implementation.

    Ms. Anders has a BA from Wellesley College, MBA from The Wharton School, and Nonprofit Management Executive Certificate from Georgetown University.

    • 29 May 2018
    • 9:00 AM (UTC+10:00)
    • 30 May 2018
    • 6:00 PM (UTC+10:00)
    • Adelaide Convention Centre, North Terrace, Adelaide, SA, 5000

    The 2018 AuSAE Conference and Exhibition (ACE) will take place in Adelaide on May 28-30. 

    ACE 2018 will be unlike any other conference you've attended in the past. The AuSAE team are working away to ensure this conference is fresh, fun and dynamic with new ways to learn, network and achieve your personal and business objectives. 

    Join us for two days of conferencing and networking with your sector peers. The Welcome Function will take place on Monday 28 May 2018, and day one of  the conference will commence on Tuesday 29 May 2018 and finish on Wednesday 30 May 2018. 

    This year ACE will take place in Adelaide and we encourage you to make the most of your travels and arrive earlier on the weekend. AuSAE will be in touch with holiday packages if you would like to experience SA over your weekend. 

    Super early bird registrations are currently available, if you would like to access this rate please contact Kerrie Green, kerrie@ausae.org.au

    • 27 Jun 2018
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • TBC - CBD Location
    • 35

    In this inspiring yet practical workshop, author, commentator and entrepreneur Bernadette Schwerdt digs deep into the world of disruptive innovation and reveals:

    • the four tech factors driving digital disruption that underpin the unprecedented growth experienced by billion-dollar startups like Uber, Snapchat etc and how to apply those principles to your association
    • how to identify what members really want and use low-cost funding tools to generate world-class ideas on a budget
    • the upcoming digital marketing trends that will impact all associations and NFPs
    • the top 3 essentials questions you must ask if your association is to stay relevant in a global economy
    • the surprising success strategies behind some of Australia’s most innovative and disruptive NFPs - what they do differently and how to profit from and leverage those strategies for success

    The Presenter - Bernadette Schwerdt  

    Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital. 

    Her second book, 'Secrets of Digital Disruptors' by Wiley Publishing is due out April 2018. It will be a strategy playbook for SMEs, associations and NFPs on how to understand and profit from the opportunities that digital disruption will offer. 

    She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards. 

    Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world. 

    She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including: 

    • Online marketing 
    • Sales and communication skills 
    • Public speaking 
    • Technology and disruption 
    • Entrepreneurship
    • 03 Jul 2018
    • (UTC+10:00)
    • 12 Jul 2018
    • (UTC+10:00)
    • 4 sessions
    • Various - Perth, Melbourne, Sydney, Brisbane

    Mel Kettle Consulting Event: How to Become a Social Association

    This event is being run by AuSAE's Member Mel Kettle Consulting

    How to become a social association – using social media to increase member engagement and create a thriving online community.

    Join Mel Kettle Consulting for her workshops in Perth, Melbourne, Sydney or Brisbane as we hear from Mel on how to use social media to increase member engagement, generate a return on investment and create a thriving online community. She will share relevant and real-life examples and practical advice so that you can use social media to enhance your members’ experience.

    Attendees will learn:

    • why social media is important for associations and member-based organisations
    • current social media trends
    • how to encourage your members to become advocates for you
    • how to use social media to enhance the member experience
    • how to create and leverage content your members will value
    • time-saving tips, tools and tricks
    • what metrics to measure and how to determine your return on investment.

    Delegates will be offered ample opportunities to ask questions and engage with other delegates to exchange ideas and information.

    This program is an excellent way to gain a broad understanding of the key skills needed to become a social association. Anyone who is tasked with developing or implementing a communication and social media strategy will benefit from attending this workshop. Attendees will:

    • hear practical ideas and information you can immediately apply
    • meet other membership professionals
    • hear success stories and case studies from a proven practitioner
    • learn how to leverage your activities to maximise member engagement
    • pick up new strategies to maximise your member engagement.
    • discuss how to communicate with your board and key stakeholders your social media strategy and the measurable outcomes following implementation

    REGISTER NOW. Click through to register for your relevant location:

    Perth – Tuesday 3 July 2018

    Melbourne – Thursday 5 July 2018

    Sydney – Tuesday 10 July 2018

    Brisbane – Thursday 12 July 2018

    Mel Kettle Consulting has kindly offered AuSAE members a 20% discount to attend this event. 

    THE PRESENTER – Mel Kettle

    Mel Kettle is a communication and social media expert, with over 20 years’ professional experience, a Master of Business in Marketing and a Master of Public Health. She specialises in developing practical communication solutions for her clients. 

    She also trains, mentors and up-skills CEOs, staff and volunteers to improve their communication and social media skills. Mel has worked with associations and member-based organisations, as well as researchers and academics, charities, government, and businesses of all sizes to help them develop effective and practical communication and social media strategies that lead to an increase in brand awareness, customer satisfaction and business growth.

    Mel has a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Qld) and The Queensland Choir.

    To read more about this event or to register click here.

    • 10 Sep 2018
    • 8:30 AM (UTC+12:00)
    • 11 Sep 2018
    • 4:00 PM (UTC+12:00)
    • Grand Millennium Auckland, 71 Mayoral Dr, Auckland (CBD), New Zealand

    PLUS Pre-conference Workshop and Dinner - 
    Sunday 09 September 

    The AuSAE LINC 18 Conference and Exhibition brings together inspiring ideas from the not-for-profit and corporate sectors in one event.

    More than 20 sector leaders will be taking the stage to share with you their journey to build a stronger future for their organisation, as well as their vision for the future of the association sector. You will pick up fresh ideas from informed and innovative speakers while also networking with your peers in the association sector.

    Get the insights, tools and motivation to more powerfully achieve the goals of your not-for-profit organisation through improved leadership effectiveness.

    All enquires please contact Brett Jeffery General Manager NZ brett@ausae.org.au or +64 27 249 8677.

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