For the 14th consecutive year, Marketing General Incorporated (MGI) is conducting its in-depth research to benchmark the practices used by associations in recruiting, engaging, and renewing members. 

This year’s survey will explore the impact on membership as associations continue to emerge from the pandemic. This year, we have incorporated more questions on dues policies and practices to answer many of the questions we receive from clients and survey participants. 

The more data MGI can collect for this study, the richer the results for all associations. We ask you to please take some time now to complete this questionnaire. 

Take the Survey

To thank you for participating, MGI will provide you with a copy of our final printed report, and an opportunity to win one of 20 $50 Amazon Gift Cards. The 2022 Membership Marketing Benchmarking Report will provide valuable findings based on results from this year’s research. 

To begin this survey, please click on the “Take the Survey” button below.

Take the Survey