Over 73 per cent of Australians own a smartphone but only 16 per cent of charities offer a mobile optimised website, according to a new survey.

The survey by international digital consultancy Reading Room says it’s clear that charities are missing out on mobile.

Reading Room reviewed the web presence of 30 of Australia’s most prominent charities and found that only a small minority are using either the mobile web or mobile apps to engage with their audiences. It found that Australian charities are failing to use mobile to reach, engage and raise revenue from the general public.

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