AuSAE - ROE vs ROI - A Focus on Engagement

ROE vs ROI - A Focus on Engagement

20 Nov 2013 11:28 AM | Louise Stokes

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the more likely they are to register for events, renew their membership, volunteer their time, etc. As more and more membership organisations have come to value member engagement, more emphasis has been put on the association’s return on engagement (ROE).

But does that mean associations shouldn’t be concerned with the return on investment (ROI) for their efforts in social media, on their website or blog and in their online communities? And if ROE and ROI are both important measures of success, how do you increase your return?

For the full article please head to the Knowledge Direct website here.

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