AuSAE - 9 Critical Points to the New Association Membership Model

9 Critical Points to the New Association Membership Model

20 Nov 2013 1:13 PM | Louise Stokes

Has your association been scrambling for content? There’s an underlying issue that must be addressed before you can consider the information to share through websites, newsletters, and marketing materials.

How can you find out what members of your association really want to read or view? How can you deliver relevant and compelling articles, blog posts, videos, and other fresh content on a consistent basis?

It’s time to stop scrambling and start thinking about the challenges people are struggling to overcome. Take a closer look at the aspirations and goals your target audience works to achieve every single day.

The needs of your members will drive your content.

For the full article by Susan Young, CEO at Get In Front Communications click here.

The Australasian Society of Association Executives

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