Will associations matter in the future?

Survey Matters has almost concluded our research into industry bodies, with fascinating insights! The results raise questions around what members expect from their membership in the future, and will give industry bodies guidance for their strategic planning.

We are now embarking on the second study into professional associations. The Associations Matter Study for professional associations aims to change the conversation being held between members and their association. Instead of assessing current association services, it will examine members “up at night” issues. It will ask members about the causes of their challenges. And, it will ask for ideas about specific ways in which they think their association can help them.

To take part in this study register your details here!

About the research
The second Associations Matter Study for professional associations will seek specific ideas and suggestions to guide strategic planning. It will examine:

• What professional challenges keep your members up at night?
• What does the “association of the future” look like?
• Are you communicating with your members in ways that work for them?
• What key factors will lead to a sustainable future for your association?

What associations said about the 2013 study
“Well done to Survey Matters, AuSAE and the participating associations for this important research - it makes for interesting reading… I'm already looking forward to seeing next year's results, and encourage all associations to participate: it was painless!”

“The insights we have gained into member perceptions and needs are foundational to our strategic planning for the next three years.”

“Easy to participate, a great benchmark study”

We invite you to participate – it is free and all associations who take part will receive a complimentary electronic copy of the overall results.

Find out more
Call: +61 3 9452 0101
Email: bmainland@surveymatters.com.au
Register your interest: Complete the registration form