Finding success in the nonprofit space often depends on an organization's digital savviness. Especially when trying to reach a demographic that advocates for good causes with their dollars (hint, hint: millennials), navigating online donations and marketing tactics.

Luckily, it seems leading nonprofits are wising up, according to a new report. The 2015 M+R Benchmarks Study, which will be released in full on Wednesday, analyzed how 84 charitable organizations performed online last year. It found that nonprofits raised nearly $413 million online in 2014, with related revenue increasing 13% year-over-year. is essential.

Online, users gave more than 6.4 million gifts; the average one-time gift was $82, while the average monthly gift was $22. Users also took nearly 7.5 million advocacy actions. However, response rates for fundraising and advocacy emails dropped 12% and 18% from 2013, respectively.

On the social side of things, the nonprofits in the study — which include big names such as Greenpeace USA, the American Red Cross, Human Rights Campaign and the International Fund for Animal Welfare — saw 42% growth in Facebook fans and 34% growth in Twitter followers.

This article first appeared on Mashable: http://mashable.com/2015/04/21/online-giving-data-2014/