In May, the AACB Board of Directors held a two day strategic planning session to confirm progress made in relation to the 2012-15 strategic plan and outline a new three year strategy to build on AACB's previous success in the areas of raising industry profile and increasing influence.

The third goal has expanded from a staff education focus to encompass more broadly on stakeholder engagement and relevance to maximise member value.

The resulting strategies and actions will be implemented in a new 2015-18 strategic plan that will be finalised and adopted by the AACB Board prior to the Staff Conference in September. The following goals will drive the future direction of AACB:

• Raising Industry Profile to promote the economic contribution and social impact of Business Events to Australia.
• Increasing Influence to leverage our partnership with Government to drive positive policy and investment decisions for the Business Events sector.
• Member Value to drive sustainability through stakeholder engagement and relevance.