Post by Callie Walker, sourced directly from the Member Clicks Blog here.

The primary goal for any membership website is to get members to the site and keep them coming back for more. This means offering fresh, up-to-date content that your members will find valuable.

Not sure where to begin? Check out these five tips for maintaining a fresh membership website:

Tip #1: Add a blog

A blog is a great way to keep your website fresh and active. If you’re not sure what to write about, check out your competitors’ blog posts for ideas and inspiration.

Still lacking ideas? Why not…

The possibilities here are endless!

• Write about an upcoming event or conference?
  
• Feature a new member?
  
• Review a book related to your association’s industry?
  
• Make a list of relevant industry leaders to follow on Twitter?
  

Tip #2: Add an image gallery 

Not much of a writer? No worries! Try adding an image gallery to your site instead. This is a great way to add fresh content to your website while showcasing your organization’s unique personality. Feel free to add pictures of your office, a recent event, your board members, etc.

Tip #3: Add an event calendar

Event calendars are also great for keeping your site active and engaging. Members will keep coming back to see what’s going on and what they don’t want to miss. That being said, if your organization doesn't host many events throughout the year, this may be one feature you want to skip over.  

Tip #4: Add testimonials

Testimonials aren’t for everyone, but if you already have some handy, why not put them on your website? Just remember to ask your members for permission first. If you think that acquiring testimonials will be a time-consuming or difficult task based on current engagement levels, maybe it’s something to consider down the road.

Tip #5: Add a news page

Even if you don’t think your organization has much news, there is always something interesting going on. Perhaps you just finished a project, elected a new board member, received a new sponsorship, or welcomed your 1,000th member. Any of these could form the basis of a news story, which could help keep your site active and refreshing. 

Remember, the trick to all of these tactics is to keep them updated on a regular basis. A blog or an image gallery won’t do you any good if they’re just sitting there. Update, update, update!