Originally sourced from Associations Now here, Infographic by Rob Stott & Ana Maria Rivera-Pramuk.

We already know that associations are becoming more confident and strategic in how they use social media. But two new studies offer a by-the-numbers look at what they’ve done in the social space in the last year.

"Believe it or not, many of our favourite social media tools have been around or nearly a decade now - and in Facebook's case, longer than that (it launched in 2004). Ten years into the social revolution, how are associations doing in using these channels to connect with their members and other audiences? According to recent research, association are getting more confident and strategic in their social media usage. In the infographic below is a glimpse of  the nonprofit sector's social profile."

See infographic here