Is your association attractive to your next generation of members? As your baby boomer members retire so will their membership. Making sure your association is ready to service the Next Generation Members will ensure future growth and sustainability.

The Next Generation have been brought up in an era of technological and social change, they are predicted to make up more than 50 % of the workforce by 2020.

In this day of easily accessible information the next generation of members are not joining your organisation for the same reasons older members joined or in the same ways! Associations who recognise this are using tools to help them manage their content and how it is delivered to their members online.

By implementing your website with a fully integrated online association management system you are able to target those new members through a variety of means. Integration of your database, membership portal, events and communication can also provide you with the tools to better review your member engagement.

Associations that have tailored NexG sections on their websites together with dedicated social media platforms provide the next generation with appropriate engagement. By remaining up to date with responsive websites and communication tools your association is recognising that NexG members are the ones actually driving the demand.

Recognising that NexG depend on their mobile devices, your website needs to deliver messages clearly on the first screen. Not having much time to articulate your value and ensuring a positive experience means is important to deliver what the NexG wants and needs, when they want it and how they want it.

By making it easier for your members to interact with your website on mobile devices will help to increase the number of your member visits as well as be inviting for your NexG members to become a part of your Association. Responsive Web Design provides an optimal viewing and interaction experience — easy reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices. Your members now want the full experience of your desktop site on their mobile device expecting a better membership experience.  Responding to call-to-actions immediately can translate to increased member activity and engagement

In April this year, Google made some timely adjustments in terms of favouring mobile-friendly websites.

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google.

 

Now might be the time to assess your next generation membership segment and adapt your marketing and communication to not only their current, but also their future needs.

For more information on how you can provide a more next generation member-friendly online strategy, contact the team at Internet Vision Technologies today info@ivt.com.au +61 3 9723 9399 www.ivt.com.au