Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed.

1. Share fresh, trending content consistently

The quality of content you share and the frequency of your posting activities are two important factors that determine the amount of engagement you’re able to drive on Twitter, or any other social channel for that matter. Take a look at UNICEF’s Twitter page and you’ll see that they’re rather disciplined with their posting – they share one tweet almost every two hours.

However, maintaining consistency and quality can be quite challenging, especially if you’re curating your posts and sharing them manually. Using content curation and scheduling tools like DrumUp and Feedly is a smart solution to this problem. These tools simplify the process of content discovery and save you significant time and effort in the process.

2. Use custom hashtags for dedicated campaigns

Custom hashtags are a great way to make your content more discoverable, while also creating a strong call to action around a campaign. When you use custom hastags, it also becomes easier to track conversations around them. As a result, you’ll be able to better monitor your campaigns and identify followers who are engaging actively with you. This also gives you an opportunity to interact directly with such followers by thanking them for their support or encouraging them to spread the word further.

3. Get your team involved in your Twitter campaigns

Additionally, custom hashtags also serve the purpose of SEO. Since search engines now index hashtags, using a custom hashtag consistently across multiple social accounts will help enhance organic search results. Tools like Keyhole and Hashtagify are extremely useful in tracking and monitoring hashtags.

Pushing content through employees’ or volunteers’ personal accounts can help you pull some weight on Twitter, particularly if you’re just starting off, or don’t yet enjoy a massive following. However, this can be a tricky terrain since not all of them may be willing to pitch in. You have to be careful not to coerce your team into retweeting or sharing your posts. Instead, just make sure that they’re genuinely interested in your campaign, and everything else will follow.

But it’s not always easy leveraging a large group of employees, volunteers and campaign partners to talk about your cause or campaign on social media. You need to make sure that there’s a unified message coming out of all these conversations. One way to do it is to issue broad guidelines that all your employees or volunteers should keep in mind when sharing any branded content. Design an employee/volunteer engagement program that focuses on how social sharing will benefit them. Keeping them in the spotlight will also help you retain their interest in the long run.

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This article was originally sourced from Social Fish here.