The Royal Automobile Association of South Australia (RAA) has selected Empired as their primary partner to build a new digital platform to help RAA deliver on its digital transformation strategy.

According to RAA group information officer, Mike Walters, Empired was chosen for its “right mix of skills and culture” to aid the association in its customer engagement digital overhaul.

As part of the three-year deal, Empired will develop a platform that will allow RAA to offer a strong, personalised customer experience to its existing membership and potential customer base.

The company is committed to the key strategic objective of developing a new platform based on the Sitecore Experience Platform and Microsoft’s Azure cloud service that will boost customer engagement and accelerate the association’s membership acquisition.

“Empired is thrilled to be selected as RAA’s primary partner in helping them drive their digital transformation strategy,” Empired client executive, Tim Kelly, said.

“We look forward to working with RAA by leveraging our national digital capability to help them drive member engagement, retention or acquisition and deliver a competitive advantage to RAA in the growing digital marketplace.”

Walters said whilst RAA is well known for its physical service to members on the road, in calls centre or shops, a digital presence will enable both customer acquisition and retention.

“Transitioning to a new digital platform will also allow us provide best practice, customer-centric, personalised and seamless services in the digital environment,” he added.

This article was originally sourced from Arnnet and was written by Holly Morgan.