Digital; the seven-letter buzzword that has changed the way we communicate, train and educate. And with members increasingly expecting to have content available online, the Associations Sector has experienced a huge digitalisation of its core services.
Check out the top 3 ways Associations can utilise Digital Events to transform member engagement and maximise return on investment:
Webinars
In a recent survey, 72.3% of association members indicated that online education resources such as webinars, online journals and training ¹ are valuable to their organisations. Webinars offer an easy-to-use dynamic platform for the Association Sector, which helps to engage members while providing access to vital information. Take your webinars to the next level with these tips:
- Sponsorship: Webinars provide the perfect platform for sponsorship logos, call to actions and click throughs to almost whatever you like
- Interactive Tools: Engage with surveys and polls to get to know your members and what they really want
On-demand: Record your digital events and then host them in your members portal for easy on-demand viewing
CPD Webinars
One of the key reasons members opt out of attending CPD events is the simple fact that they are not always willing to travel long distances to attend face-to-face training. And until we figure out how to be in two places at once (we’re still working on our teleportation device) CPD webinars will have to do.
Not only do they allow participants to log in where and when they want, they also provide an array of engagement and tracking tools to ensure Associations are maximising their resources and providing members with an exceptional experience.
To find out more and see our latest Australia-specific Research Report and Guide, please visit: http://webinars.com.au/applications/cpd-webinars/
Webcasting CEO Announcements
Did you know that only 7% of communication is verbal meaning that 93% of what we communicate is done through body language and facial expressions? So it’s really no surprise that more CEOs than ever before are choosing to record or live stream their announcements and events – after all, messages sound a lot better when they are delivered by a person rather than through email!
Moreover, workplaces are becoming increasingly dispersed meaning that good quality, quick communication is vital to ensuring that everyone is receiving the same messages quickly and easily.
To find out more, please visit the Redback Website or email us at marketing@rdbk.com.au
Until next time,
Redback Conferencing
