Sector and AuSAE News

  • 14 Apr 2014 3:35 PM | Louise Stokes
    Karen Whiteside, President of Playgroup NSW announced today the appointment of Karen Bevan to the position of Chief Executive Officer of Playgroup NSW effective 5th May 2014.

    Karen has a long standing career within not-for-profit organisations, and comes to Playgroup NSW after leading policy and research teams at the Royal Commission for Institutional Responses into Child Sexual Abuse. Previously, Karen worked with UnitingCare Children, Young People and Families where she held the senior executive position of Director, Social Justice, responsible for the organisation’s policy, advocacy and research agendas, government relations and organisational strategy. Other roles have included work in the areas of policy, research, public relations and fundraising.

    Karen has significant experience managing both state and federal government relationships at a senior level as an advocate for the wellbeing of children. She has been responsible for developing strategy, executing media campaigns, and directly influencing government policy through her relationships, drive and standing within the sector.

    “Karen has spent much of her time working as an advocate and policy influencer ensuring that initiatives for children are based on solid, fact based evidence. This has ensured that children and families benefit. This commitment demonstrates a very strong alignment to our own goals and vision for children within the community, Karen is a perfect fit for Playgroup NSW” said Whiteside.

    “This is an exciting period for the organisation and we welcome her to the team”

    To find out more information on Community Playgroups, Baby Playgroups, Supported Playgroups, PlayConnect and MyTime please contact;

    Sehr Minhas
    Marketing and Communications Officer
    1800 171 882
  • 14 Apr 2014 1:41 PM | Louise Stokes
    AuSAE have an exciting partnership with our American, sister society ASAE. This partnership enables our members to receive the ASAE member discounts to the online courses. The next online course is coming up! Through this two week, online course, build skills and techniques that will give the boost to think strategically and push yourself to the next level.

    For more information about the course topic, dates and how to register please click here.
  • 14 Apr 2014 1:39 PM | Louise Stokes
    May is just around the corner which means round two of our networking events are not far away! This is a great opportunity to network with other leaders from associations, charities and other not-for-profit organisations. 

    Lunches and breakfasts are on in Auckland (Lunch - May 12), Wellington (Lunch - May 13), Melbourne (Breakfast - May 16), Brisbane (Lunch - May 21), Canberra (Lunch - May 21), Sydney (Breakfast - May 22), Perth (Lunch - May 23) and Adelaide (Lunch - May 29). To register and for more information, please click on your location above.
  • 14 Apr 2014 1:39 PM | Louise Stokes
    This month's question is from a participant in the March Privacy webinar and the response from Mills Oakley Lawyers partner, Damian Ward.

    Q: Are Opt Outs required on all communications sent to individuals whom an organisation markets to?

    A: This depends on the type of information being sent however it is best practice to always have an opt out option on marketing communication so the individual is taking a positive step and requesting that their details be removed from an organisation’s database.

    If you are interested in sharing your knowledge with peers or have any questions to submit, please email with the Subject line: Ask a Member Forum, at any time and AuSAE will organise an experienced association professional to respond to your question and provide advice.
  • 14 Apr 2014 1:38 PM | Louise Stokes
    Join us for our next Webinar on May 14 and further develop your skills in creating and using vision to keep your board focused. Presented by Steve Bowman, governance expert, participants will also uncover how to structure strategic awareness to create meaningful conversations and how to assist the chair to keep the board meetings strategically focused. Learn how CEOs can create a “climate of trust” based on evidence and create CEO KPIs that actually work! 

  • 14 Apr 2014 1:38 PM | Louise Stokes
    AuSAE partner, Mills Oakley Lawyers have been inundated with Privacy review questions following AuSAE’s insightful March Privacy Legislation Webinar. To assist AuSAE members, Mills Oakley Lawyers have now prepared a special Privacy Review Package for AuSAE members who are feeling overwhelmed by the numerous changes and are not sure if there organisation is complying. They have also complied a frequently asked questions and answers document to assist you with these changes. 

    For more information on this Privacy Review Package please email
  • 27 Mar 2014 11:44 AM | Louise Stokes
    Sci Qual International provides a 10% discount on the initial certification for all AUSAE members. Just advise our team that you are an AUSAE member when you get a quote for certification. You can complete an application form online at or call our friendly staff on 1800 998 999.
  • 07 Mar 2014 5:24 PM | Louise Stokes
    With retention rates averaging 91% around the globe, members of professional institutes, trade bodies and other organisations, continue to see value. They are also staying longer – with the average number of years in membership rising to 9.5 years. These are just some of the findings in the latest 90+ page Membership Research Report compiled by Sue Froggatt Consulting, which attracted input from over four hundred associations.

    “Trends seen in the UK are echoed in the US and Australia and the news is good, with 71% of membership organisations predicting growth,” Sue said. “There are many positives to report, and not unlike the enduring popularity of chocolate and coffee, people and organisations continue to turn to associations for sustenance.”

    In other findings:
    • Personal recommendations for membership are key to boosting numbers
    • Personal (staff) visits, websites and events are complementary drivers, but
    • A question mark hangs over the impact of social media.
    “The survey also highlighted the role of having partners to help you secure membership,” said Sue. “In terms of association attractions, networking and events, insights and best practice top the list. No surprises there, or in the fact that members remain overwhelmed by the amount of business information they constantly need to process.

    That’s why we advocate content curators as distinct from content creators. Organisations that can step up to the role of distilling and presenting all relevant data in a timely and concise manner will shore up their prominence. Content curators are vital to on-going organisational success.”

    Having analysed association dynamics for over a decade, Sue remarked that the positive findings in the latest survey are a pat on the back for associations.

    “Clearly members value belonging to associations. This tells us that associations are getting better at identifying and delivering what members want,” she said. “They are well placed for the future.”

    For more information or to order a full copy of the 2013-2014 Membership Research Report, contact Sue Froggatt Training & Consulting on 0870 747 9185

    E: W:

    With a background in business marketing and analysis, Sue Froggatt is one of the world’s foremost authorities on association dynamics. She presents seminars to thousands of associations, chambers of commerce and other business groups across Europe and Australia.

  • 18 Feb 2014 8:51 AM | Louise Stokes
    Monday, 17 February 2014

    Dear Members,

    It is with much sadness that we write to you today to inform you that the board of Sponsorship Australasia has taken the decision to officially wind up the association.

    This regrettable decision has been made for a number of reasons:
    1. Ongoing financial viability of the association
    2. Lack of resourcing to effectively operate
    3. Difficulty in offering a meaningful value proposition to members
    This decision follows the communication to members on 28 August 2013, seeking feedback on Sponsorship Australasia’s relevance in the industry currently. The communication was distributed to over 1648 people on the Sponsorship Australasia database, and also to the sponsorship industry in general via Sponsorship News.

    Feedback, simply in terms of numbers, was disappointing with only 48 people responding.
    This limited response was mixed. 10% believed there was no need for an association, and the rest split with 45% unsure if there was a need and 45% believing there was a role for the association.

    It is clear that an association looking to be relevant and meaningful in the modern industry needs more backing than this if it is to be successful.

    Sponsorship Australasia was established at a time to fill a void with sponsorship conferences being rare and not relevant, no sponsorship news services, minimal training opportunities and specialist sponsorship consultancies only just starting up.

    Fast forward to 2014 and the sponsorship industry is mature and its value recognised as an important part of the overall marketing mix. Specialist sponsorship news agencies exist to provide the industry with up to date news on happenings across the sector. Sponsorship consultancies are providing specialist advice and services to both corporates and rights holders. Professional conference organisers now offer multiple conference options for the industry and other bigger marketing associations embrace sponsorship as part of the overall marketing industry.

    This all leaves Sponsorship Australasia struggling to offer a compelling value proposition to current and prospective members. Whilst Sponsorship Australasia is currently solvent, it no longer has the ability to engage a professional secretariat to run the association day to day. This means that the association has been run for the last 18 months on an entirely volunteer basis. This situation is not sustainable, particularly given the workload that professionals in this field currently undertake and given the work required to run the association in a way that offers real value to members.

    All this has, regrettably, left the board with no choice but to wind the association up.
    In accordance with the Constitution of the Association, all surplus funds will be dispersed to an association that has similar values and reflects the vision/ mission of Sponsorship Australasia.

    The board have elected to disperse funds to The Fundraising Institute of Australia.

    The Board would like to officially like to thank all people past and present who have contributed to Sponsorship Australasia over the past 18 years. There have been many people who have contributed much blood, sweat and tears over the years – particularly at conference time, which is not to be forgotten. Your efforts have paved the way to the existence of a mature Australian/New Zealand industry where practitioners have achieved internationally recognised success – and will continue to do so.


    Paul Dykes and Simon Gray
    Executive Board Members
    Sponsorship Australasia National Association Inc
  • 14 Feb 2014 2:45 PM | Louise Stokes
    Presented by AuSAE and Redback Conferencing. Hear US membership guru, speaker and author Sheri Jacobs share insights from her new book The Art Of Membership: How to Attract, Retain, and Cement Member Loyalty.

    Ever wondered why some organisations grow and thrive while others do not? Or what causes an organisation to experience a drop in membership? Discover the non-negotiable principles of membership that will help your own association flourish.The Art Of Membership is a great resource for all not-for-profit organisations because it gives new insight into how to create and customise a solid membership strategy in today’s competitive environment. Register for this special webinar to find out more. No cost to attend! 

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677

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