Sector and AuSAE News

  • 07 May 2014 12:34 PM | Louise Stokes
    The peak membership body for more than 90% of Australian optometrists is proposing to change its name and refocus its direction in response to a major review completed last month.

    Optometrists Association Australia (OAA) is intending to change its name to „Optometry Australia‟ at the national level, and the six State Divisions intend to change their names accordingly, i.e. Optometry Victoria, Optometry New South Wales/ACT, Optometry Queensland/Northern Territory, Optometry Western Australia, Optometry South Australia and Optometry Tasmania.

    In line with the proposed name change, the Association‟s National and State Boards are committed to refocusing their resources to strengthen and protect the profession.

    To support these changes, the Association will play a much more visible and high profile role than it previously has in areas such as government lobbying and advocacy, highlighting eye-health issues and promoting optometry to consumers and the health care sector. OAA National Board President/Chairman Andrew Harris said: “Our goal is to put eye health front and centre of Australian health care and to significantly raise the standing of optometrists as eye-health experts”.

    Mr Harris said the intended changes were in response to a comprehensive sector and membership review undertaken by the Association.

    “To help us shape our future, we asked our members how we can better support them. They told us exactly what they needed from us and we are responding accordingly,” Mr Harris said.

    “They want us – their peak membership body – to support them throughout their careers and help protect, enhance and promote the optometry sector and their professional standing as eye-health experts.

    “We firmly believe that the interests of individual optometrists are best served by a strong and progressive profession, with a representative body that actively leads, engages and promotes on behalf of all members. A stronger profession means a more rewarding and secure future for all of us,” he added.

    Mr Harris said that all Boards had unanimously agreed on the new name and collaborated on the new strategic direction.

    “The Association has made some very positive changes in the past six months in line with our goal to become more efficient and effective,” Mr Harris said.

    “This latest announcement is perhaps the single largest change that we have made in the Association‟s recent history and it will take several months to fully embed it”, he added.

    “The Association has been shaping the optometry sector for over 100 years and this change in direction is a natural, evolutionary and positive step for a peak membership-based organisation such as ours.

    “We believe we are now putting the foundation in place to not only better service current members, but to remain relevant to the next generation of optometrists.”

    The Association‟s new logo will be announced at the end of May.

    For more information:
    Kerry I‟Anson, National Brand Manager
    0419 004 920
  • 07 May 2014 12:15 PM | Louise Stokes
    Greg Mundy is the new Chief Executive Officer of Rural Health Workforce Australia (RHWA), the peak body for the national network of state and territory Rural Workforce Agencies.

    Mr Mundy joins RHWA after three years as CEO of the Council of Ambulance Authorities, the peak body representing providers of public ambulance services in Australia and New Zealand. Before that he was CEO of Aged and Community Services Australia.

    The Chair of RHWA, Ian Taylor, welcomed Mr Mundy’s appointment saying he was an outstanding leader who would drive RHWA’s work to enhance the health and wellbeing of rural and remote communities through access to a quality primary health care workforce.

    “Greg is widely respected for his commitment to health and social care,” Mr Taylor said. “He will be a strong advocate for our agenda to make primary health care more accessible for rural Australians.”

    Mr Mundy said it was an exciting time to be joining RHWA and the RWA network, with the Federal Government committed to supporting health services that make a real difference to local communities.

    “Rural Workforce Agencies have been successfully delivering health workforce initiatives in rural, regional and remote communities for the last 25 years,” he said. “Each year they recruit hundreds of health professionals and provide services to them such as professional development and family support. It’s great to be part of such a positive movement.”

    In addition to his current responsibilities, Mr Mundy is a Board Director of the National Rural Health Alliance and a Council Member of the Australian Healthcare and Hospitals Association. He started work at RHWA on 5 May and is based in Melbourne.

    Media inquiries: Tony Wells, RHWA Communications Manager, 0417 627 916


    Rural Health Workforce Australia is the national peak body for the seven state and territory Rural Workforce Agencies. This not-for-profit network attracts and supports health professionals to work in rural and remote communities.

    Across Australia in 2012-2013, the RHWA-RWA network:
    • Recruited more than 650 new doctors, nurses and allied health professionals for rural communities and Aboriginal Medical Services
    • Facilitated 194,000 patient services via outreach specialist teams
    • Supported 5,800 rural doctors and 2,000 rural practices
    • Handled 12,000 inquiries from health professionals
    • Arranged locum relief for 1,000 rural doctors, so they could take a break
    • Supported 1,800 rural doctor families
    • Provided crisis support to 81 doctors
    • Engaged hundreds of medical, nursing and allied health students in positive rural experiences such as rural high school visits, Rural Health Club activities and Go Rural career events
    The RHWA-RWA network members are the New South Wales Rural Doctors Network, RWAV in Victoria, Health Workforce Queensland, RDWA in South Australia, Rural Health West in Western Australia, Health Recruitment PLUS in Tasmania and the Northern Territory Medicare Local.

    RHWA also manages and supports the National Rural Health Students’ Network, the only student body in Australia that collectively represents medical, nursing and allied health disciplines. It has more than 9,000 members who belong to 28 university Rural Health Clubs.

  • 30 Apr 2014 10:57 AM | Louise Stokes

    Dear member,

    On Monday 14 April, the Australasian Society of Association Executives (AuSAE) held its Annual General Meeting in Brisbane. For those members who were not able to attend the meeting, it is my pleasure to provide you with key highlights of the 2013 financial year.

    60 Years Young

    The operating landscape for associations and other not-for-profit organisations has changed dramatically since AuSAE first began in 1954. The AuSAE Board understands that the changing pace of technology, improved global communications and the differing needs of various member segments have combined to put an increased responsibility on associations to provide tangible value to members and other stakeholders.

    As AuSAE enters its 60th year, we are pleased to announce that our ambitious plan to adapt to these changes to better serve the specific needs of our membership, has already achieved significant success during 2013. We are looking forward to building on that success during 2014 and beyond.

    2013: A Year of Positive Transformations, Membership Growth and Community Engagement

    There is no doubt that the 2013 financial year was one of significant transformation for AuSAE. During 2013 AuSAE has seen our community of not-for-profit leaders grow to over 10,000 individuals with our financial membership growing from 135 to 566 members (as at 31 December 2013). This represents a 319% growth in membership. With our membership numbers already at 596 as at March 31, 2014, we are within sight of achieving our target of 800 financial members by the end of 2014.

    Over the course of 2013, we engaged strongly with our broader stakeholder community with some 3500 individuals attending over 60 events throughout Australia and New Zealand. This activity indicates a strong future for AuSAE that we are looking forward to continuing to build upon.

    A new way forward

    In January 2014 the AuSAE board, management and key stakeholders took part in a strategic planning session run by Steven Bowman from Conscious Governance. It produced our 2014-2016 strategic plan and united us all behind a single agreed vision:

    To be the pre-eminent organisation equipping individual leaders to achieve the vision of their not-for-profit organisation.

    To position AuSAE to achieve this vision now, and into the future, our strategic plan revolves around the following key strategies. 
    We are currently in the process of operationalising these strategies and you will soon start to see these embedded into our programming.

    1) Ensuring the member experience reflects the AuSAE vision.
    2) Developing strong member communities (both online and offline).
    3) Positioning AuSAE for strong future growth.
    4) Enhancing the profile and credibility of AuSAE.

    Board of Directors

    To oversee the implementation of the new strategic plan, I am pleased to announce the 2014 AuSAE Board of Directors:

    • Tony Steven, CEO, Australian Medical Association Tasmania (President)
    • Nick Hill, CEO, Building Officials Institute of New Zealand (Vice President)
    • Michelle Trute, CEO, Diabetes Australia Queensland
    • Graham Catt, CEO, Australian Veterinary Association
    • Jon Bisset, General Manager, Community Broadcasting Association
    • Kirsty Kelly, CEO, Planning Institute of Australia
    • Brett Jeffrey, Sales & Marketing Manager, Events and Venues Rotorua
    • Rachel Drummond, Marketing Officer, Rural Health Workforce Australia

    I’d also like to take this opportunity to thank our departing Board members who have completed their terms with AuSAE: Sarah Bachmann, National Precast Concrete Association of Australia; Julie O’Donovan, Diabetes Australia (Qld); Anne Thornton; and Randall Pearce, Think: Insight & Advice.

    Successful Partnership with Strategic Membership Solutions

    At the end of 2012 the board made the calculated risk to try a previously untested model of association management. They agreed to a proposal by Strategic Membership Solutions (SMS)headed up by Belinda and Julian Moore whereby, from 2013, SMS would take on the responsibility - and full financial risk - of turning AuSAE around and restoring AuSAE to its previous pre-eminent position within the sector.

    As a result of SMS taking on full financial responsibility for AuSAE there was limited financial activity through the 2013 AuSAE reviewed accounts. As a result these accounts do not reflect the significant changes over the past year. 

    The underwriting of AuSAE was a short term solution designed to provide AuSAE with the substantial resources needed to quickly achieve a successful turnaround. This has been a hugely successful strategy that has already far exceeded the Board’s expectations and targets.

    As a result, the board is pleased to announce, that from 1 January 2015, AuSAE will again resume full financial responsibility for the organisation with Belinda Moore continuing to personally drive the turnaround as AuSAE CEO (in addition to her work with SMS). Further information regarding the transition will be communicated as this date approaches.


    Lastly, on behalf of the Board, I would like to congratulate Belinda Moore and her team on the extraordinary success they have achieved for AuSAE in 2013. We look forward to seeing our AuSAE community continue to flourish throughout 2014.

    Warm Regards,

    Tony Steven
    Australasian Society of Association Executives
    E: P: 1300 764 576

  • 24 Apr 2014 1:56 PM | Louise Stokes
    The recruitment process has changed.

    In the old days, prospective members would have contacted you for information about what you offer. Today they are likely to check you out and get the information they need from your web site. The balance of knowledge is different.

    In fact, if your web site is easy to navigate and clearly shows where the value is, they might sign up directly via the web.

    So if they do phone you, it is likely to be with a specific question about the joining process, or because they are not sure if membership will suit them or not. This means you have to go into problem solving mode, not sales mode. You have to understand the problem they are trying to solve and then clarify how membership will help solve that problem for them.

    The critical parts of the recruitment process are now:
    • Having a reason to come find you
    • A great web site
    • A clear and compelling value proposition
    • An easy joining process
    • People they can talk to who are great at problem solving.
    Are you strong in each of these areas?

    Mapping out the journey into membership by stepping into the prospective members shoes would be very valuable in revealing the parts of that experience that could be improved.

    Try before you buy?
    If membership is a significant investment, prospects may need more convincing that it is the right thing to do.

    They might want to try you out before they commit. Consider offering ‘membership for a day’. Give them the opportunity to attend an event or gain an experience that members get – but for just one day.

    Relevant approaches

    If you know the joining triggers that prompt interest in joining you can engage in a meaningful dialogue with a prospective member.

    If you can determine these triggers then set up a ‘Google Alert’ for it. Now Google will let you know about news of organisations or people who are reporting these triggers.

    For example, the appointment of a new manager or director. You could follow that up with a congratulatory message, highlighting how membership helps someone in that specific role.
    A similar alert could be set up when someone is promoted to a new position. These would be very relevant.

    Article by Sue Froggatt

  • 22 Apr 2014 3:16 PM | Louise Stokes

    Engineers Australia’s cultural change initiative, strength, is the first international recipient of a Gold Circle Award, presented by the American Society of Association Executives (ASAE).


    This major public awareness campaign focuses on strengthening the voice, recognition and knowledge of engineers across the world.


    Find out more about this award win here. (link:


    The 2014 Gold Circle Award competition received the highest amount of entries in the history of the program, with more than 195 submissions. The award will be presented on 17 June at ASAE’s 2014 Marketing, Membership and Communications Conference in Washington DC.


    Congratulations to AuSAE member, and strength campaign creator, Noel Dos Santos, and the team at Engineers Australia on this global recognition. 

  • 14 Apr 2014 3:37 PM | Louise Stokes

    The State of Play: How NFPs can stay ahead of the game. Join CBB the not4profit people as we bring together experts to share their views on the 'state of play' in Queensland's Not for Profit sector, and most importantly, what Not for Profits can do to stay ahead of the game in a sector that is in the midst of extensive change.

    Guest Speakers : Kasy Chambers , Executive Director Anglicare. Dr Joanne Redburn, NFP Lawyers. Dina Jak, Foresters Community Finance.

    Tickets are limited, book now to avoid disappointment.

    Price: $45 +GST per head, includes a hot breakfast, tea and coffee

    For more information


  • 14 Apr 2014 3:35 PM | Louise Stokes
    Karen Whiteside, President of Playgroup NSW announced today the appointment of Karen Bevan to the position of Chief Executive Officer of Playgroup NSW effective 5th May 2014.

    Karen has a long standing career within not-for-profit organisations, and comes to Playgroup NSW after leading policy and research teams at the Royal Commission for Institutional Responses into Child Sexual Abuse. Previously, Karen worked with UnitingCare Children, Young People and Families where she held the senior executive position of Director, Social Justice, responsible for the organisation’s policy, advocacy and research agendas, government relations and organisational strategy. Other roles have included work in the areas of policy, research, public relations and fundraising.

    Karen has significant experience managing both state and federal government relationships at a senior level as an advocate for the wellbeing of children. She has been responsible for developing strategy, executing media campaigns, and directly influencing government policy through her relationships, drive and standing within the sector.

    “Karen has spent much of her time working as an advocate and policy influencer ensuring that initiatives for children are based on solid, fact based evidence. This has ensured that children and families benefit. This commitment demonstrates a very strong alignment to our own goals and vision for children within the community, Karen is a perfect fit for Playgroup NSW” said Whiteside.

    “This is an exciting period for the organisation and we welcome her to the team”

    To find out more information on Community Playgroups, Baby Playgroups, Supported Playgroups, PlayConnect and MyTime please contact;

    Sehr Minhas
    Marketing and Communications Officer
    1800 171 882
  • 14 Apr 2014 1:41 PM | Louise Stokes
    AuSAE have an exciting partnership with our American, sister society ASAE. This partnership enables our members to receive the ASAE member discounts to the online courses. The next online course is coming up! Through this two week, online course, build skills and techniques that will give the boost to think strategically and push yourself to the next level.

    For more information about the course topic, dates and how to register please click here.
  • 14 Apr 2014 1:39 PM | Louise Stokes
    May is just around the corner which means round two of our networking events are not far away! This is a great opportunity to network with other leaders from associations, charities and other not-for-profit organisations. 

    Lunches and breakfasts are on in Auckland (Lunch - May 12), Wellington (Lunch - May 13), Melbourne (Breakfast - May 16), Brisbane (Lunch - May 21), Canberra (Lunch - May 21), Sydney (Breakfast - May 22), Perth (Lunch - May 23) and Adelaide (Lunch - May 29). To register and for more information, please click on your location above.
  • 14 Apr 2014 1:39 PM | Louise Stokes
    This month's question is from a participant in the March Privacy webinar and the response from Mills Oakley Lawyers partner, Damian Ward.

    Q: Are Opt Outs required on all communications sent to individuals whom an organisation markets to?

    A: This depends on the type of information being sent however it is best practice to always have an opt out option on marketing communication so the individual is taking a positive step and requesting that their details be removed from an organisation’s database.

    If you are interested in sharing your knowledge with peers or have any questions to submit, please email with the Subject line: Ask a Member Forum, at any time and AuSAE will organise an experienced association professional to respond to your question and provide advice.

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677

Powered by Wild Apricot Membership Software