Note: The Association Knowledge Program is a member benefit for AuSAE Members.  If you are alreday an AuSAE Member or Digital Subscriber please register for the webinars through the 

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event series may be applied for 1 credit per live event attended toward your CAE application or renewal professional development requirements.

For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Effective board policies and strategic priorities are crucial for guiding your association’s direction and ensuring compliance with legal and regulatory standards. This webinar will look at best practices for developing robust board policies and aligning them with your association's strategic goals. Learn how to establish clear governance frameworks, ensure compliance, and adopt policies that support sustainable growth and success.

Key Takeaways:

• Developing Comprehensive Board Policies: Learn how to create policies that provide clear guidance, promote transparency, and align with your association’s goals.

• Ensuring Compliance: Understand the legal and regulatory requirements that impact your association and how to ensure your board policies comply with them.
• Aligning Policies with Strategic Priorities: Discover how to connect board policies with your association’s long-term strategic goals to ensure cohesive decision-making.
• Adopting Governance Best Practices: Explore industry best practices for board governance and policy development to strengthen leadership and accountability.
• Evaluating and Updating Policies: Learn how to regularly review and update board policies to reflect changes in the regulatory environment and organisational needs.

Who Should Attend:
Board members, association executives, and governance professionals responsible for overseeing board policies, strategic planning, and compliance.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenters

Damian Smith 
Managing Director, Enterprise Care

Damien Smith AM is a highly experienced Board director and a recognised thought leader in organisational stewardship, NFP salary benchmarking, and organisational health across both commercial and Not-for-Profit sectors. With over three decades of experience, Damien brings a rare combination of strategic insight and practical expertise, shaped by his work on and with Boards across Australia.

As the founder of Enterprise Care, Damien leads with a deep understanding of how people, structure, and purpose intersect to drive organisational success. His commitment to unlocking performance through tailored solutions is reflected in Enterprise Care’s reputation for excellence.

Damien is a Fellow of both the Australian Institute of Company Directors (AICD) and the Governance Institute of Australia (GIA). He continues to work closely with Boards, CEOs, and executive teams to navigate complexity, build capability, and align strategy with meaningful outcomes—making him a trusted voice in shaping contemporary leadership and remuneration practices.

Rachel Portelli

Rachel holds postgraduate qualifications in Health Services Management and Applied Corporate Governance. As a graduate and Fellow of the Governance Institute of Australia (FGIA), the UK Chartered Governance Institute (FCG) and the Australian Institute of Company Directors (GAICD), Rachel has extensive experience in corporate governance.

Before launching Intensive Group in 2009, Rachel served as the inaugural General Manager of the Accounting Professional and Ethical Standards Board (APESB), an independent national body that sets the code of ethics and professional standards for accounting professionals.

Rachel has held executive roles at the Australasian Council of Auditors General, the Clean Energy Investor Group and the Australian and New Zealand Podiatry Accreditation Council.

Currently, Rachel provides outsourced Company Secretarial and Corporate Governance support to not-for-profit organisations, particularly membership associations.

The 3Rs of Membership: Are You Driving Growth—or Quietly Losing Members?

This webinar will challenge you to take a closer look at your membership strategy through the lens of the 3Rs—Recruit, Retain, and Renew. Are your efforts truly driving sustainable growth and improved organisational performance, or are you just going through the motions?

We’ll explore practical, tech-smart approaches to streamline onboarding, boost and measure engagement, and deliver long-term member value. Learn how leading associations are using data and digital tools not just to keep up—but to lead—with a more adaptive, insight-driven membership strategy.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenters

Paul Ramsbottom
Managing Director at Advanced Solutions International (ASI)

Over the last 30+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Not-For-Profits and Associations reach their goals, through adopting new and innovative solutions to help them run more efficiently. He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients do in and around the community and knowing that ASI is able to contribute to that.

Amber Robinson
Client Performance Improvement Leader

Amber Robinson works with associations across Australia and New Zealand in her role as Performance Improvement Leader at ASI, helping them strengthen member engagement and grow revenue with the right technology. With a strong B2B background in sales and relationship development, she brings a data-driven, results-focused approach. Amber actively shares insights on association trends and best practices and is passionate about what drives success in the sector.

About ASI:

Advanced Solutions International (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI helps clients digitally transform, streamline operations, and grow revenue through industry expertise, best-practice advice, and high-quality solutions. Its portfolio of solutions includes iMIS for association and nonprofit management, TopClass LMS for learning management, OpenWater for application and review management, and Clowder for year-round mobile app management. www.advsol.com/solutions.

Why Industry Data Matters to Your Association’s Success

Associations with robust industry data have a stronger voice, make better decisions, and deliver greater value to their members. In this webinar, association executives will see firsthand how reliable data helps build the reputation of their industry, strengthens advocacy efforts, supports members' professional needs, and influences policy discussions. Drawing on practical examples and case studies from Survey Matters, you’ll discover the specific benefits of having credible industry benchmarks, salary surveys, workforce composition studies, and economic impact reports. Attendees will leave understanding exactly why credible industry data is essential for association success and sustainability.

• Understand the value of industry-specific data to your association.
• Recognise how reliable data builds credibility and strengthens your advocacy.
• See practical examples of associations benefiting directly from industry benchmarks.
• Discover how data supports professional standards and workforce strategies.
• Learn why credible industry data increases your influence with key stakeholders.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Brenda Mainland
Co-founder and Managing Director

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations. With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

About Survey Matters

Survey Matters is Australia's leading research agency specialising in associations and not-for-profit organisations. We provide credible, independent data and industry insights to help associations improve their advocacy effectiveness, enhance member engagement, and make informed strategic decisions that strengthen their sector's reputation and influence policy outcomes.

Strategic business planning is essential for ensuring that your association’s resources are effectively aligned with its core mission and long-term goals. This webinar will guide you through the process of developing a strategic plan that maximises impact, optimises resource allocation, and drives organisational growth. Learn how to assess your association’s strengths, prioritise key initiatives, and create a roadmap that supports your core purpose and mission.

Key Takeaways:

• Aligning Resources with Mission: Learn how to ensure that your association’s resources are effectively allocated to support its core mission and strategic priorities.

• Assessing Strengths and Opportunities: Discover tools and methods for evaluating your association’s strengths, weaknesses, and opportunities to guide your planning.
• Setting Clear Strategic Priorities: Understand how to define clear, actionable priorities that drive your association’s success in the long term.
• Developing a Sustainable Roadmap: Explore how to create a strategic plan that balances short-term needs with long-term growth objectives.
• Tracking Progress and Adjusting Plans: Learn how to monitor your progress and adapt your strategic plan as needed to respond to changes in the external environment or organisational priorities.

Association executives, strategic planners, and business development leaders responsible for aligning resources and planning for sustainable growth.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

In a data-driven world, effectively managing member information is essential for driving engagement and fulfilling your association’s mission. Join us for "Member Management: Leveraging Data and Knowledge Management Systems to Drive Engagement and Advance Your Association’s Mission," where we’ll explore how to optimise data and knowledge management tools to better understand your members, personalise your strategies, and achieve organisational goals.

Key Takeaways:

• Data-Driven Insights: Learn how to collect, analySe, and use member data to inform decision-making and strategy.
• Engagement Strategies: Discover how knowledge management systems can personalise member experiences and boost participation.
• System Optimisation: Explore best practices for selecting and implementing member management tools that align with your needs.
• Advancing Your Mission: Understand how effective data and knowledge management can amplify your association’s impact.

Association professionals, membership managers, and leaders seeking to enhance member engagement and operational efficiency.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Collaboration is key to amplifying your association’s voice and impact, but building effective coalitions requires flexibility and inclusivity. Join us for "Building Bridges: Creating Flexible and Inclusive Coalitions for Collective Representation," a webinar that explores strategies for uniting diverse stakeholders to achieve shared goals. Discover how to foster collaboration that reflects your association’s values while driving meaningful change.

Key Takeaways:

• Coalition Building: Learn how to form and sustain partnerships with diverse groups and stakeholders.
• Flexibility and Inclusivity: Explore approaches to ensure your coalitions remain adaptable and inclusive.
• Strategic Advocacy: Understand how collective representation can strengthen your association’s advocacy efforts.
• Real-World Examples: Gain insights from successful coalitions and the lessons they offer for your own initiatives.

Association executives, advocacy professionals, and leaders looking to expand their impact through collaborative efforts.

Whether you’re building coalitions from scratch or refining existing ones, this webinar will equip you with the knowledge and tools to foster effective partnerships.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Advocacy is most powerful when members are actively involved. This webinar offers actionable tips and strategies to mobilise your membership, amplify their voices, and drive collective impact. Learn how to inspire and empower your members to participate in advocacy efforts that align with your association’s mission and goals.

Key Takeaways:

• Making Advocacy Accessible: Learn how to break down barriers and make advocacy participation easy and rewarding for members.
• Effective Communication: Discover strategies to educate and inspire members about the importance of advocacy.
• Building Grassroots Momentum: Gain insights into mobilising your membership for impactful campaigns and initiatives.
• Leveraging Digital Advocacy Tools: Explore how technology can streamline engagement and amplify your association’s advocacy efforts.
• Measuring Advocacy Engagement: Learn how to track member participation and celebrate advocacy successes to maintain enthusiasm and momentum.

This session equips you with the tools to transform your members into passionate advocates for your association’s cause.

Association executives, membership managers, advocacy leaders, and professionals looking to strengthen member engagement in advocacy initiatives.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter