Marketing Manager, Member Retention - Auckland CBD, New Zealand

05 Aug 2025 8:25 AM | Elaine Woolstencroft (Administrator)

Working with the AA | Me mahi tahi tatou ki AA
For over 120 years the AA have been helping Kiwis on their adventures! Today, we're one of New Zealand's most respected and trusted brands. From our humble beginnings as a motoring enthusiast's club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members.

And now, we're growing the team - we have two new Membership Lifecycle roles in our Marketing & Commuinications team - this role is focused on keeping our Members sticky, reducing churn and improving the overall Membership experience. The second role is more focused on the engagement and Member Benefit communications programme.

What You'll Be Doing | Mō te Tūranga
Sitting at the crossroads of marketing operations, commercial lifecycle management, and customer servicing, this role is responsible for end-to-end renewal communications, targeted retention campaigns, and key cross-functional projects that drive revenue continuity. Working closely with Product, CX, Digital, and Data teams, you'll use insights to shape personalised communications, streamline processes, and deliver long-term value to both Members and the business. By using data and insights to inform decisions and continuously refine the approach, this role plays a vital part in supporting long-term Member satisfaction, Member value and business outcomes.

About You | Mōu
You bring strong relationship and stakeholder management skills, think strategically, and make sound decisions based on data and insight. You're experienced in leading high-performing teams and managing effective relationships across a wide range of stakeholders. Comfortable delivering integrated marketing campaigns across both digital and traditional channels; you'll also bring solid project management skills and the ability to use data to inform decisions and drive results. Strong planning and communication are essential, along with confidence in managing budgets, presenting insights, and continuously improving performance. You're highly organised, a clear communicator, and comfortable using marketing systems and data to shape your approach.

What We Offer | Ngā āhuatanga kei a mātou

  • Free AA Membership for you and your whānau
  • NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
  • A day off for your birthday
  • Hybrid working arrangement
  • Training available / career development
  • Discounted insurance

Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

If you're ready to make a real impact on Member experience and retention through smart, data-driven marketing, we'd love to hear from you. Apply now via SEEK to help shape the future of our Membership journey and play a key role in driving long-term value for both Members and the business.

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role.


The Australasian Society of Association Executives

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia

                    
        


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