Workshop (Wellington): Developing Growth Strategies, Sponsorship Proposals and Risk Assessment for your Events
These special AuSAE Workshops are suitable for anyone tasked with event planning, managing staff or those who are currently are the CEO, executive, management or on Boards of associations and other not for profits.
From the successful ’Tips and Tricks for Successful Events' Workshops, this in-depth workshop covers three key aspects of Event and Conference management: Growth, Sponsorship and Risk Assessment
Event Growth Strategy
You can’t measure anything if you don’t have objectives to measure against! You can’t plan the event without the same objectives and how can you put the programme together if you don’t know what you are trying to achieve? If you have a good set of measurable objectives to start out, the rest is easy and the result is almost guaranteed. We will be outlining the next steps which will create an Event Growth Strategy within your organisation to increase the value for your stakeholders and help set measurable objectives.
Sponsorship and Exhibition proposals
One of the secret requirements for successful events is to have it well funded and the best way to raise funds for an event is to have it sponsored and have valued and engaged Exhibitors. One good way to look for sponsors is to provide sponsorship proposals from individuals that are most likely relevant with your target audience or activity. This part of the workshop focuses on providing practical tips, information and tools you can implement immediately to generate valued sponsors and exhibitors for your event.
Event/Conference Risk Assessment
No event should be organised without a risk management plan. No matter how well planned an event; it is never without risk. By teaching you effective risk management, we will help you minimise negative outcomes, costs and liabilities. We will discuss how to identify risks, the roles & responsibilities, identifying, evaluating & mitigating these risks.
Speakers
Brett Jeffery - General Manager NZ for AuSAE and the Director of Association Solutionz.
Brett is a long term AuSAE member and has served on the AuSAE board for the past five years. Brett has had over twenty years’ experience working alongside association and other non-profits in his numerous New Zealand tourism and hospitality roles, including most recently Sales and Marketing Manager at Rotorua Events and Venues. Brett is passionate about ensuring not-for-profit leaders receive opportunities to network and further their careers.
Mat
t Reilly - Sales Manager for Exhibition Hire Services/Displayworks
Having been in this role for 7 years, Matt has pushed this company from strength to strength. This is shown by the their current positioning in the MICE industry throughout NZ. Prior to this role Matt held various roles as an event organiser running events throughout NZ so has a unique insight as both a supplier & organiser.
Register here online or download the full workshop information and registration form here.
