Workshop (Wellington): Increasing Member Acquisition & Retention

This special AuSAE Workshop is a fantastic way to learn how to increase member acquisition and retention for your organisation.

Membership is the glue that enhances networking, information distribution, and sales for associations. Here is your opportunity to gain powerful ideas and strategies to grow your organisation’s membership.

From this outstanding one day workshop, you will learn how to:

1. Diagnose your organisation’s membership marketing challenges and opportunities,
   
2. Present the power and economic benefits of membership to boards and leadership,
   
3. Build market testing strategies for optimal membership outcomes,
   
4. Develop an effective membership marketing acquisition plan,
   
5. Use data to increase the loyalty and engagement of members,
   
6. Maximise the renewal of your current members,
   
7. Match the appropriate marketing channels to your association’s membership opportunities,
   
8. Calculate the true economic value of a member,
   
9. Forecast future, long-term membership counts,
   
10. Develop online inbound marketing strategies to reach beyond your current audience,
    
11. Use data analytics tools to increase marketing efficiency, and
    
12. Gain insights on the opportunities that will impact membership marketing in the future.
    

Attendees will benefit from:

1. Hearing practical ideas and information you can immediately apply in your organisation,
   
2. Developing industry networks with other association leaders,
   
3. Learning from real world success stories and case studies from a proven practitioner,
   
4. Discussing how to communicate to your board and key stakeholders your membership strategy and tracking measurable outcomes,
   
5. Sharing practical ideas and information you can immediately apply, and
   
6. Understanding the new opportunities and tools available for membership marketing.
   

Register now for this unique, one-day program and learn from the experience of one of North America’s most highly respected membership experts.

The Presenter - Tony Rossell, Senior Vice President, Marketing General Incorporated