Event Details 

AuSAE Webinar: How to communicate your Association's value in 2022 and beyond

  • 23 Nov 2021
  • 11:00 AM - 12:00 PM (AEDT)
  • AuSAE Webinars - 11am-12pm AEDT | 10am-11am Brisbane


  • This includes executives that have a Digital Subscription
  • Webinar Subscription Pass – Gives you an all access pass to every webinar for the full year plus our previous on demand webinars

Registration is closed
Do your members know the value of your Association? Do they understand the benefits of being part of your community?

Engaging people and companies into your community is one of the most resource intensive activities for many Associations as it requires constant and creative focus. While perception of value may be subjective, a framework in which to understand how value is understood is key to determining your engagement and growth strategies.

In this webinar by communications expert, Felicity Zadro, will teach you how to communicate the value of what you offer to your members and stakeholders.

If you want to build a powerful, compelling value proposition and communication strategy, so you can get on with the job of delivering for your community - this is the webinar to attend.

Date: 23 November 2021
Time: 11am-12pm AEDT | 10am-11am Brisbane

Our Presenters

Felicity Zadro 
Founder and Managing Director, Zadro 

A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired to support the growth and development of companies through excellent communications.

With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 400 companies. Her training in sociology and anthropology, love of strategy, experience in leading market research projects, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice.

Felicity believes a strong strategic approach is key to all effective business communications.


Zadro is an integrated communications agency working to help clients connect meaningfully with their communities.

Over the past 14 years, Zadro has worked extensively with Association and not-for-profit leadership teams to change and transform their membership marketing. We are passionate about the sector and have the expertise to make a real impact.

We specialise in the creation of powerful strategies, messages and relationships, and work towards client goals through the tools of public relations, marketing, digital and design. Our proven strategic approach, combined with the latest trends, and our expertise, delivers tailored, integrated communications focused on achieving results.

This is how we ensure you Communicate BetterTM.

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955
Email: info@ausae.org.au

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677
Email: nzteam@ausae.org.au

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