Event Details 

AuSAE Webinar: Mastering Brand Building and Reputation Management for Associations

  • 14 May 2024
  • 11:00 AM - 12:00 PM (AEST)
  • AuSAE Webinars - 11am- 12 noon AEST | 1pm - 2pm NZST


  • This includes executives that have a Digital Subscription
  • Webinar Subscription Pass – Gives you an all access pass to every webinar for the full year plus our previous on demand webinars

Registration is closed

When a crisis hits your organisation, no news is good news. Effective Reputation Management is staying out of the media altogether and when this isn't possible - mitigating and removing the impact of devastating press is key.

We know it takes years to build your reputation but minutes to lose it. In this session, we will guide you on controlling the narrative and protecting your brand through what could be one of your organisation's defining moments.

Join Accomplished Journalist & Founder of Good Talent Media Tony Nicholls and John Sullivan as they help you formulate your crisis communications strategy and to prepare your team to deal with the press during a crisis.

Key Takeaways:

  • Learn how to effectively manage a crisis.
  • Understand the media and the news cycle.
  • How to use the media to raise funds for your associations cause.
  • Learn how to break into the media and get coverage.

Who Should Attend:
CEOs, Executive Directors, Senior Leaders, and Marketing/Communications Professionals from associations of all sizes and sectors who are responsible for shaping and safeguarding their organisation's brand and reputation.

Don't miss this opportunity to gain invaluable inisghts and strategies to drive your association's success! Register now.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visitwww.asaecenter.org/cae.   

Meet our Presenters

Tony Nicholls
Director, Good Talent Media

Founder and Principal Consultant of Good Talent Media Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople.

His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute media advice to achieve presence and results.

John Sullivan
Account Director, Good Talent Media

John is a seasoned Broadcast Journalist with an impressive career spanning over 12 years, during which he has made a significant impact in two hemispheres, working with prestigious media organisations the BBC and ABC. His extensive experience has encompassed leadership, production, and presentation roles, where he has consistently excelled.

In his current role as an Account Director and Executive Media Trainer at GTM, John helps lead the charge in crafting client media strategy and managing media relations. His expertise transcends various sectors, including health, civil infrastructure, and the community sector. 

Good Talent Media provides Public Relations and Communications services for organisations in the not-for-profit sector. With a team of ex-journalists, PR experts, and media specialists, GTM tells stories that change lives. From online to traditional media, we help industry leaders engage the public with effective and on-brand media coverage to create maximum visibility and cultural impact. If you’d like an integrated approach to your PR and communications strategy, grow your business with Good Talent today.

Learn more at www.goodtalent.com.au

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955
Email: info@ausae.org.au

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677
Email: nzteam@ausae.org.au

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