Event Details 

AuSAE Webinar: Social Media Success: Strategies for Associations

  • 28 May 2024
  • 11:00 AM - 12:00 PM (AEST)
  • AuSAE Webinars - 11am- 12 noon AEST | 1pm - 2pm NZST


  • This includes executives that have a Digital Subscription
  • Webinar Subscription Pass – Gives you an all access pass to every webinar for the full year plus our previous on demand webinars


Unlocking Social Media Success: Strategies for Associations

In today's digital era, harnessing the power of social media is not just about gaining followers – it's about driving real results for your association.

Join us for an engaging session on how associations can leverage social media to enhance member retention and drive new member acquisition in 2024. In this webinar, we'll explore the key strategies and tactics that have proven successful in today's rapidly evolving digital landscape. From identifying the most effective social media platforms to cultivating engaging content and building robust databases, we'll provide actionable insights to help you develop a social media strategy that delivers tangible ROI.

Led by George Hawwa, Growth Director at Attention Experts, this session will equip association executives with the tools and knowledge they need to thrive. 

Key takeaways:
    • Identify the best social media platforms for associations to maximise ROI and engagement.
    • Learn the successful social media marketing formula that integrates seamlessly with other marketing channels.
    • Discover the key drivers of engagement in 2024 and how to implement them effectively.
    • Gain insights into creating databases that facilitate front-of-mind marketing and nurture member relationships.
    • Explore strategies to enhance member renewals and improve overall member engagement through social media channels.

    Who Should Attend:
    This webinar is designed for association executives, marketing professionals, membership managers, and anyone responsible for enhancing member engagement and acquisition through social media channels.

    Don't miss this opportunity to supercharge your association's social media efforts and stay ahead of the curve in 2024!

    Attendees receive 1 CAE credits. 

     AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visitwww.asaecenter.org/cae.   

    Meet our Presenter
    George Hawwa
    Growth Director - Attention Experts

    As owner and Founder of Australia's most 5-star rated global social media agency 'Attention Experts' which was started in 2016, George has worked on social media strategy, management and analysis across over 20 different industries with companies from across the world. As Growth Director George is in charge of the overall client strategy and also agency growth.

    George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018. George started Attention Experts, after successfully starting,building, and selling two multi-million dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has worked closely for many years with many member associations and knows them intimately as to what their needs and wants are.

    George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

    Proudly Presented By:

    Attention Experts is Australia’s most 5 star rated social media agencies. It has helped close to 1,000 businesses from multinationals, Government agencies, Not for Profits and SMEs since 2016 grow on social media. Recently opening their Dublin, Ireland office, Attention Experts now has three offices globally and is looking to continue its expansion as it has recognised a real need for its services. Led by George Hawwa, it is award winning and has won numerous ‘best campaign ‘ awards by the Australian Marketing Institute, Australian Achiever Awards, The Australian Journal, Yahoo! Finance and more. 

    For more information, visit www.attentionexperts.com
    Book a 30 min Strategy Session - attentionexperts.com/need-help/#make-a-booking

    The Australasian Society of Association Executives (AuSAE)

    Australian Office:
    Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
    Free Call: +61 1300 764 576
    Phone: +61 7 3268 7955
    Email: info@ausae.org.au

    New Zealand Office:
    Address: 159 Otonga Rd, Rotorua 3015 New Zealand
    Phone: +64 27 249 8677
    Email: nzteam@ausae.org.au

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