Event Details 

AuSAE Webinar: Event Strategy for Maximum Impact

  • 12 Sep 2024
  • 11:00 AM - 12:00 PM (AEST)
  • AuSAE Webinars - 11am- 12 noon AEST | 1pm - 2pm NZT


  • This includes executives that have a Digital Subscription
  • Webinar Subscription Pass – Gives you an all access pass to every webinar for the full year plus our previous on demand webinars


Organising impactful events is crucial for associations to engage their members and stakeholders effectively. Join us for an insightful webinar tailored for Association CEOs and Executives, where we'll delve into the intricacies of event planning and strategies to maximise impact covering:

  1. Understanding Your Audience: Learn how to analyse your association's demographics, preferences, and needs to tailor events that resonate with your audience.
  2. Strategic Planning: Discover proven frameworks for setting clear event objectives, defining success metrics, and crafting a strategic plan to achieve maximum impact.
  3. Innovative Event Formats: Explore innovative event formats and technologies to enhance engagement, foster networking, and deliver memorable experiences to your participants.
  4. Effective Promotion and Marketing: Uncover strategies to effectively promote your events, leverage social media, email marketing, and partnerships to maximise attendance and engagement.
  5. Budgeting and Resource Management: Gain insights into budgeting best practices, resource allocation, and cost-effective strategies to ensure your events are both impactful and financially sustainable.
  6. Post-Event Evaluation and Follow-Up: Learn how to conduct comprehensive post-event evaluations, gather feedback, and leverage insights to continuously improve future events. Plus, discover the importance of timely follow-up and nurturing relationships post-event.

Key Takeaways:

  • Actionable strategies to tailor events that resonate with your association's audience.
  • Proven frameworks for setting clear objectives and crafting strategic event plans.
  • Innovative event formats and technologies to enhance engagement and foster networking.
  • Effective promotion and marketing tactics to maximise event attendance and participation.
  • Budgeting best practices for financially sustainable events.
  • Techniques for post-event evaluation, feedback gathering, and relationship nurturing.
Who Should Attend:
Association CEOs, Executive Directors, Event Managers and Senior Leaders responsible for planning and executing events within their organisations.

Don't miss this opportunity to elevate your association's event planning capabilities and drive maximum impact! Register now.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visitwww.asaecenter.org/cae.   

Meet our Presenter

Sarah Markey-Hamm

Managing Director, ICMS

Sarah Markey-Hamm is as passionate about creating quality, inspirational first-class conferences today, as she was when she was fourteen, eagerly helping out with stamping letters for mail-outs for her father’s business. Making it her life’s passion to continue the family tradition, Sarah has grown her father’s company through innovation, trust and a hands-on approach, ensuring her clients return every year for another amazing event.

Sarah’s life-long commitment to conferencing and events is as evident as her loyalty to her clients. She is a respected innovator of the industry, helping professional associations connect, through real life, hybrid and virtual means.

Even from a young age, Sarah loved learning about the different industries upon which her father’s conferences were created, travelling around the world, attending conferences in exciting and sometimes eye-opening locations, and noticing how each one was a little different to the next. She loved working out how she could make improvements, how could the next conference be better, to enable the conference participants connect better, be educated better and be financially successful.

Sarah has always been naturally curious. She takes her work seriously, living by the motto, ‘do for others as you would do for yourself.’ Her thoroughness, ability to think quickly and her expert organisational skills, make her highly-sought after in her field. She finds that the value in her business is in her ‘hair-brain ideas.’ She gets to the essence of what her clients need in their conference and what they want to achieve, by actively listening and implementing exacting strategies that make each conference a success.

Sarah has ensured ICMS has stayed deliberately small, yet world-class, so she still maintains a connection to her clients. She has created a coaching framework to ensure her clients understand the processes required to host a large-scale event. In the end, her clients have confidence in her and ICMS, and completely trust ICMS with every aspect of the conferencing spectrum, giving them the best conferencing experience possible.

To date, Sarah has been Chair of the International Congress and Convention Association (ICCA), Australian National Committee and has also held positions on the ICCA Meetings Advisory Group. She has been a board member of the Business Events Council of Australia (BECA), an active International Association of Professional Congress Organisers (IAPCO) member and past President of the Meeting Events Australia (MEA) Victorian Chapters.

The Australasian Society of Association Executives (AuSAE)

Australian Office:
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
Free Call: +61 1300 764 576
Phone: +61 7 3268 7955
Email: info@ausae.org.au

New Zealand Office:
Address: 159 Otonga Rd, Rotorua 3015 New Zealand
Phone: +64 27 249 8677
Email: nzteam@ausae.org.au

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