AuSAE Webinar: Building a Campaign for Your Association

Beyond Membership – Building Effective Campaigns for Associations

Join Sheri Singer, a communications expert with over 15 years of experience, as she explores how different campaigns share common strategies and how to plan and implement them effectively. 

Key Takeaways:

• Conduct budget-friendly research
• Develop a strategic campaign plan that get used—not shelved
• Build a campaign from conception to reality—designed to fit a small budget
• Leverage volunteers to help implement the activities in the plan
• Change direction when a tactic isn’t working
• Report successes to all stakeholders

Who Should Attend:
Association executives, marketing managers, communitication managers

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenter

Sheri Singer
President, Singer Commnications

Sheri Singer is the President of Singer Communications, bringing over 15 years of expertise in helping more than 100 associations navigate communications, public relations, and marketing challenges. A dedicated leader in the association community, she chairs committees, judges awards, and founded the Association Xchange webinar series. Sheri’s career spans senior roles in top PR firms, associations, and NGOs, managing high-profile campaigns and teams. An award-winning communicator, she has contributed extensively to ASAE and PRSA. A sought-after speaker and writer, Sheri holds a B.A. from the University of Maryland and continues to shape association communications nationwide.

About Singer Communications
For over 15 years, Singer Communications has provided award-winning marketing, communications, and public relations services exclusively to associations, foundations, and nonprofits. Led by industry expert Sheri Singer, the firm has partnered with over 100 associations, offering strategic communications, media relations, advocacy, and membership marketing. Using a flexible business model and a network of seasoned professionals, Singer Communications delivers high-quality, cost-effective solutions. Recognised with top industry awards, the firm is a trusted partner in association communications success.