AuSAE Webinar: Building a Campaign for Your Association

When association executives hear the word “campaign” chances are they immediately think of membership campaigns. But there are many other possible campaigns like fundraising, annual meeting, public awareness, government relations, DEI, social media/AI and more.

On the surface, these campaigns may appear to be quite different. But surprisingly, they share many of the same characteristics and require similar planning and implementation.

Key Takeaways:

• Conduct budget-friendly research
• Create a strategic campaign plan that doesn’t sit on the shelf
• Build a campaign from conception to reality—designed to fit a small budget
• Leverage volunteers to help implement the activities in the plan
• Change direction when a tactic isn’t working
• Report successes to all stakeholders

Who Should Attend:
Association executives, marketing managers, communitication managers

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.