AuSAE Webinar: Using Certification and Accreditation Programs to Build Membership

Certification and accreditation programs are more than just credentials—they’re powerful tools for enhancing member value and driving growth. In this panel discussion, "Using Certification and Accreditation Programs to Build Membership," association leaders will share strategies and insights on leveraging these programs to attract new members, strengthen engagement, and reinforce your association’s relevance in the professional landscape.

Key Takeaways:

• Membership Growth: Discover how certification and accreditation programs can serve as a magnet for prospective members.
• Member Engagement: Learn ways to use these programs to boost member retention and satisfaction.
• Value Proposition: Understand how to position your programs as essential resources within your industry.
• Best Practices: Hear real-world success stories from associations that have effectively integrated certification and accreditation into their membership strategies.

Who Should Attend:
Designed for association leaders, membership managers, and program developers, this panel discussion is perfect for anyone looking to enhance their membership offerings.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Panel Members

Richard Stokes
Chief Executive Officer, Australian Boarding Schools Association

Richard Stokes is the Chief Executive Officer of the Australian Boarding Schools Association. He has worked in boarding schools since 1979, firstly in Adelaide and then in Brisbane at both St Peters Lutheran College and St Joseph’s Nudgee College, a boarding school of nearly 600 boys. Richard has been involved in ABSA or its previous versions since 1985, and was appointed the first part-time Executive Director for the newly formed Australian Boarding Schools Association in 2007. The role became a full-time one in 2011.

His passion in his work at ABSA include staff training, advocating for boarding schools and most importably, as drafting chair for the Standards Australia committee for the National Standard for Boarding Schools, lifting the standard of our schools to be the best they can be.


The Australian Boarding Schools’ Association (ABSA) is Australia’s leading authority on school-aged boarding. It promotes the well-being of boarders, staff, and institutions while advancing best practices and fostering professionalism. ABSA facilitates communication and advocacy on boarding matters locally and globally, supporting excellence in boarding education. www.boarding.org.au