At ACE 2025, AuSAE proudly unveiled an exciting new addition to our member services - Simon, our AI Knowledge Assistant. Named in honour of AuSAE’s first President and Life Member, Simon Pryor, this innovative tool continues his legacy of knowledge-sharing and support for the association community.

Simon says: “Ask me anything!”
Simon makes accessing information easier, faster, and more personalised support for our members. Members can now ask questions about member engagement, events, professional development, governance or sector insights, and get reliable answers in real time. He also helps navigate AuSAE’s resources, including trusted partner content, research, best practice guides, and event information.
Unlike public AI tools, AuSAE’s AI Knowledge Assistant is trained specifically on AuSAE’s own content and trusted partner resources. This means your queries are answered with information that is relevant to the association sector, and your questions aren’t sent out to the broader internet.
“Simon represents a new chapter in how we support our members,” says Toni Brearley CAE, AuSAE CEO. “By combining the latest AI technology with our commitment to knowledge-sharing, we’re making it easier than ever for our members to access the support and insights they need, anytime, anywhere. Simon doesn’t just answer questions; he connects our members with the full range of services, research, and trusted partner resources that AuSAE offers, all in a secure and focused environment.”
Enhancing Member Services
Simon is more than just an information tool, he’s your guide to the full range of member services, including:
- Resources: Quick access to on-demand webinars, courses, and certification guidance.
- Research & Insights: Links to the latest reports, trends, and case studies in the association sector.
- Event Navigation: Assistance with AuSAE events and professional development opportunities.
- Membership Support: Help with onboarding emails, membership strategies, and more.
- Compliance Support: Guidance on policies, frameworks, and sector best practices.
Simon says: “Save time, make informed decisions, and get the most out of your AuSAE membership!”
At ACE 2025, members got to experience Simon first-hand, asking questions, exploring resources, and seeing how this AI assistant can become a trusted part of their professional toolkit. The response was overwhelmingly positive, with many excited about having on-demand access to sector-specific insights and support.
Continuing a Legacy of Knowledge
By naming the AI Assistant after Simon Pryor, AuSAE honours a figure who set the foundation for knowledge-sharing within the association community. Just as Simon Pryor inspired learning and leadership, Ask Simon is here to extend that spirit into the digital age.
Whether you’re a seasoned association professional or just starting out, Simon is ready to support your journey, bringing knowledge, guidance, and insight right to your fingertips, in a secure and relevant way.
Simon says: “Discover me today in the Member Hub and see how I can support you!