Sector and AuSAE News

  • 29 Oct 2018 9:58 AM | Andrea Brown (Administrator)

    The International Association for Suicide Prevention (IASP) 8th Asia Pacific Regional Conference

    ● Duration: 2-5 May 2018

    ● Delegates: 276

    ● Destination: Waitangi, Bay of Islands

    Turning the tide together

    Best known for its sunshine, beaches and cultural offering, the Bay of Islands proved a powerful host of the International Association for Suicide Prevention (IASP) 8th Asia Pacific Regional Conference.

    What started as an exercise in keeping costs low to make the event accessible ended in an event where the local culture and destination shaped the content and experience.

    International Association for Suicide Prevention (IASP) coordinator Wendy Cliff says the 2018 Asia Pacific event - which aimed to bring together researchers, practitioners, helpline workers, programme planners, graduate students, those within the community and anyone affected by suicidal persons in the Asian-Pacific Region - was the first to be brought in-house by the association.

    Melbourne-based Ms Cliff initially looked at local options for the conference, but found them cost-prohibitive. A LINC familiarisation trip to Auckland proved positive, but she recalls “then the Bay of Islands was suggested to us, so we went that way… with no regrets”.

    “We have quite a diverse delegation including people from developing countries, so it’s important it is an inclusive and cost-efficient conference; that they can attend, they can stay somewhere decent and can take part in things in the area,” she says.

    “Auckland was nowhere near as expensive as Melbourne but the Bay of Islands allowed us to reduce the registration fee. We are a registered charity. Our conferences have to pay for themselves and it is extremely important that it is affordable for people from all over the region to attend.

    “The venue, The Copthorne Hotel and Resort Waitangi, was great with its costs. They selected a window when the cruise ships had finished and they gave great rates on the rooms. Locals were actually querying the cost as to whether it was for just one day, not three and a half.”

    Ali Smith, Director of Sales, Conference and Incentives, Australia and New Zealand, Millennium Hotels and Resorts, notes: “With a large international conference such as IASP, one of my jobs is to listen to what the client is trying to achieve. They needed to keep delegates together; a venue that was friendly, welcoming and reflected the local culture; a destination with a wow factor as this conference had not been to New Zealand before, and importantly, a hotel that would work within the budget constraints.

    “Unique and alive with culture, as the birthplace of the nation, Northland is a fantastic destination. Conferences such as IASP allows us to showcase a region that most people would not have usually considered. I knew the region would understand and associate with the conference and we could achieve all the clients conferencing goals while at the same time benefiting the wider Northland tourism.”

    Ms Cliff adds: “The Waitangi Treaty Grounds were also wonderful sponsors and allowed us to really bring that cultural focus in, which was a real eye opener for everyone. Māori elder Witi Ashby was amazing in all the help he gave us and organised a tremendous pōwhiri welcome, it was mind-blowing.”

    A unique perspective

    It was this cultural element that provided a unique perspective in the programme, themed ‘Turning the tide together – Tai pari, Tai timu ngātahi ai’, with a focus on evidence-based research, best practice and innovative suicide prevention activities. “In suicide prevention culture and youth are an important focus. It was very much appreciated the focus we brought to these key areas.”

    A local organising committee, incorporating the University of Otago, Clinical Advisory Services Aotearoa, Le Va and Te Rau Matatini helped lead a sterling programme of content and keynote speakers.

    Professor Sir Mason Durie’s keynote on Indigenous Suicide Prevention was extremely well received, as was local speaker Dr Jemaima Tiatia Seath, who spoke on Pacific suicide prevention.

    “It was a really strong experience for knowledge, skills, best practice, with some world leaders. Definitely from a cultural perspective it brought real value to the content,” Ms Cliff says.

    Waitangi is where the Declaration of Independence and the Treaty of Waitangi were signed, and is a place where the indigenous Māori people have long debated key social and political issues – so it proved an appropriate place for the serious topics of the IASP.

    “One of the other key things we announced at the conference was the formation of a new ‘Lived Experience’ special interest group. Those with Lived Experience have a great deal to give and inform to the field of suicide prevention. Sharing of knowledge and experience was a core component of the conference; there was a lot of practical discussions about finding solutions, and I think that was helped by the cultural aspect and the way it was framed.”

    A beautiful backdrop

    The Bay of Islands beautiful backdrop also provided levity and space for thought, Ms Cliff notes, with delegates taking time outside the programme to undertake activities in the popular tourist spot, such as going on a boat trip to the famed Hole in the Rock, or enjoying a dolphin experience.

    “There was a really good feel for the place. People were in awe of the beauty of the place and the friendliness of the people.”

    A special event saw 80 delegates also enjoy an evening in the Waitangi Treaty Grounds with an amazing cultural performance and traditional hāngi dinner.

    In all, the conference was deemed a success, attracting 276 delegates from as far afield as China, Indonesia, Hong Kong, Pakistan, Canada, Brazil, Denmark, Nigeria, and Jamaica.

    “Of the 276 delegates, 30 per cent were member-based, to get 70 per cent non-members, that was quite impressive,” Ms Cliff says. “I think it was a lovely destination, I think that helped, even though they had the trip to make from Auckland to the Bay of Islands. Auckland is so achievable for many destinations. Only small planes then fly in to the Bay of Islands, so that was one of our biggest hurdles, but a number of delegates drove the 3.5 hours from Auckland to the Bay of Islands themselves. We also ran two coaches there and back, which was definitely appreciated.”

    Invaluable support

    Despite the travel challenges, Ms Cliff says the destination excelled in other areas: “The Bay of Islands reinforced for me the importance of food, fresh air and daylight to the delegates. You don't always get all three, or even two out of three. It’s as important as the content, you have to get that other stuff right as well. The staff were fantastic; the food was amazing. We had a lot of people with special diets and requirements and they were so well catered for.

    “The initial support and assistance from Tourism New Zealand was also invaluable. If it wasn't for (Australia-based Business Events Manager) Helen Bambry we couldn't have got things off the ground. She introduced us to the Copthorne and did a wonderful job of showcasing what was available.

    “We took advantage of the Conference Assistance Programme, too, with Tourism New Zealand funding and supplying delegate marketing material including an exhibition booth and banner, video presentation, inserts, fern pins and information on the Bay of Islands event at the previous IASP conference in Kuching, Malaysia.

    “That’s the great thing about Tourism New Zealand - they provided connections as well as support. That is something I didn't realise was out there, and those resources are awesome.”

    Delegate feedback:

    “I just want to take the opportunity to say that I thought this was the best conference I have been to in several years. The quality of the speakers was intergalactic. I wished I could be in three places at once for an awful lot of the time. I have been raving about it since I left New Zealand. Thank you so much for the opportunity to be a part of it. I will definitely look at future IASP conferences as a result. I hope they are all so incredible!”

    “This is my first time on such an event, I thought it will be more about science, but it's more about real practical work. But I like it even more! Really enjoying it, thank you so much!”

    “Overall this conference was fantastic. I enjoyed 97% of it and the 3% that wasn't enjoyable was easily overlooked by the content being presented and the breath-taking location.”

    “I felt privileged to be in such a special place. Thank you for providing that opportunity.”

    IASP ECG Member Tess Cutler: “The Asia Pacific conference was filled with great content, covering a wide range of topics in the area of suicide prevention. I learnt a great deal about local and international suicide prevention programs and research projects. There were so many opportunities to meet with other early career researchers as well as very experienced researchers and I built connections with people in both groups who I hope to work with in the future.”

  • 28 Oct 2018 5:23 PM | Andrea Brown (Administrator)

    Lord Mayor Graham Quirk has invited Brisbane’s ambitious early career professionals and researchers to apply for a share of $30,000 to help the city attract leading international conventions and conferences to Brisbane.

    Opening the second round of the Lord Mayor’s Convention Trailblazer Grant, Cr Quirk said recipients would be funded to attend an international association conference in their field to help pave the way for Brisbane to host the conference in the future.

    “The Lord Mayor’s Convention Trailblazer Grant was a recommendation of the Brisbane 2022 New World City Action Plan, which outlined our commitment to winning more conferences and business events,” he said.

    “The benefits of this grant are two-fold. Recipients will be funded to attend a
    conference that will benefit them professionally while also advocating for Brisbane to host a future rotation of the conference.

    “Every convention that flows into Brisbane builds on our appeal as a business and research destination and delivers economic benefits for tourism and hospitality
    businesses, including hotels, restaurants and retailers”

    The Lord Mayor’s Convention Trailblazer Grant is run by the Brisbane Convention
    Bureau, which is within the city’s economic development board Brisbane Marketing.

    Convention Bureau General Manager Juliet Alabaster said the grant was one way Brisbane could grow its reputation as a global conventions city while developing the city’s emerging talent.

    “Conventions and business events generated more than $257 million for Brisbane’s economy in 2016/17. We want to build on that by hosting more conferences that attract the world’s leading minds to our city,” Ms Alabaster said.

    “We’re looking for applicants who demonstrate passion and leadership in their field, and who can shine a spotlight on Brisbane’s expertise and make valuable connections to help our city secure conferences for the future”

    Applications open 12 October and close on 30 January 2019
     
    To view the criteria or to apply, visit choosebrisbane.com.au/trailblazer
    Media enquiries: Kylie Sully
    T: (07) 3006 6271 | M: 0411 407 128 | E: ksully@brisbanemarketing.com.au

  • 23 Oct 2018 5:00 AM | Brett Jeffery (Administrator)

    If your association's marketing professionals are managing more information and dealing with increased competition, they are in good company. That's a key finding of "2012 Association Marketing Trendswatch" [PDF], the first annual report by ASAE's Marketing Section Council on trends that shape the marketing practices of association professionals.

    "It's a great awareness tool," says Heather McNair, vice president of marketing, membership, and strategic technologies for the American Association of Nurse Assessment Coordination (AANAC) in Denver and chair of the Marketing Section Council's Knowledge Subcommittee. "The report is helpful to association marketing professionals in knowing that we are not alone and in keeping trends on our radar."

    The trends highlighted in the report were identified through an online survey of Marketing Section members conducted in January and February. While the reach of the survey was limited and the data collected may not represent the entire association marketing sector, it still offers valuable insights about six trends (listed in order of importance as ranked by survey respondents) that association marketers are watching closely and negotiating daily:

    • ·         It's harder than ever to capture the attention of our audience.
    • ·         We're managing more information and more channels than ever before.
    • ·         We rely on technology.
    • ·         Competition is fierce.
    • ·         We're working to earn trust.
    • ·         We're going global.

    By far, audience engagement was the top concern of survey respondents, ranking 4.7 on a 1-5 scale, with 5 being "very important." This trend resonated with McNair and her association marketing colleagues.

    "It's a challenge to stand out in that sea of emails from competitors and others," she says. "We're trying to get that right mix of communications together that stands out without overwhelming members, but that gets their attention."

    McNair says association marketers need to "spend more time doing analysis and looking at members' actual behavior— what they actually did versus what they said they were going to do. Analysis is more important than ever."

    "We have been living in a sound-bite society for a long time, but the average length of that sound bite continues to shrink," says Charlie Baase, director of the division of marketing communications for the American Osteopathic Association in Chicago. "How do we make our messaging tighter and more concise?

    "While this may be easy when working within the obvious arenas like Facebook and other social media, it is not so easily accomplished using the more traditional media," he says. "The brochure you are mailing to your members now gets less attention, and your e-alert open rates are falling."

    Email marketing in particular faces intense competition for attention, notes Betty Whitaker, CAE, director of member services and marketing at the Academy of Managed Care Pharmacy in Alexandria, Virginia. "We are concentrating on making our messages short and to the point, being careful to not be repetitive. It is about quality, not quantity, given the volume [of email people receive] today," Whitaker says.

    Association marketers recognize better than anyone that their members have more and more choices about what information they receive and pay attention to. McNair hopes that identifying this trend and the others will "help drive development of more tools and resources to help with these challenges."

    Apryl Motley, CAE, is a writer, editor, and communications consultant based in Columbia, Maryland. Email: amotley27@aol.com


  • 10 Oct 2018 12:23 PM | Andrea Brown (Administrator)

    AuSAE Breakfast Briefing events provide an exclusive environment for motivated association executives to gain insights and advice from other industry professionals. Breakfast Briefing events enables members to raise and discuss critical issues affecting industry and network with other professionals from the not-for-profit sector.

    The Topic

    Good corporate governance is vital to every organisation. The directors or committee members of your organisation are an essential component of good corporate governance as they are the main decision makers of your organisation.

    This seminar will cover:

    • The concept of corporate governance.
    • Overview of the current framework of corporate governance and the duties of directors and other officers- Who is subject to duties? To whom are duties owed? What are those duties?
    • The role of ASIC, the ACNC and state regulators in enforcing directors’ duties.

    About the Presenter- Vera Visevic, Partner, Mills Oakley

    Vera Visevic is a Partner and head of the Charity and Not-for-Profit team at national law firm, Mills Oakley Lawyers.

    Mills Oakley has a genuine understanding of the not-for-profit sector and the increasingly complex legislative issues surrounding not-for-profits. Its dedicated team provides education, advice and specialist legal counsel to some of Australia’s leading not-for-profit organisations including charities, religious organisations, community groups and professional associations. Vera and her team expertly guide clients through the specific legal challenges facing their sector with simple, easy-to-understand language (not legal jargon) and a no-nonsense approach. The team at Mills Oakley are one of only a few specialised legal firms in Australia with the experience and know-how to provide advice and assistance to not-for-profits looking to undertake commercial activities. Their expertise in the not-for-profit field means they have first-hand knowledge of current issues affecting the sector and upcoming changes that may impact your organisation.

    Register on the links below.

    Brisbane l 13th November l 7:30am - 9:00am

  • 24 Sep 2018 4:50 PM | Andrea Brown (Administrator)

    Kia Ora

    It has been a month full of activity here at AuSAE with the delivery of another excellent LINC conference in Auckland earlier this month. Our premium event in New Zealand, LINC offered a program of insights and learnings through the sharing of unique stories from a range of leaders – both from within the association sector and beyond.

    A highlight of LINC for me was the inclusion of the “emerging leaders” stream in the conference. With generous support from the NZICC, we were able to offer scholarships to a group of emerging leaders to attend the conference and immerse themselves in the profession of association management. I am proud to say that AuSAE is committed to the development of the next generation of leaders for the sector and this will be a continued focus for us in the coming years.

    I was also delighted to celebrate the announcement of Nick Hill as an AuSAE Life Member. Whilst you can read all about his contribution to AuSAE and the sector more broadly in the newsletter, I would like to personally acknowledge the support, guidance and mentorship he has provided me during my time here at AuSAE. My sincere congratulations Nick.

    Finally, to support our commitment to strengthening our international relationships particularly in the Asia Pacific region, I will be attending the ASAE Association Leaders Forum in Singapore at the end of October. As a member of the Asia-Pacific Taskforce I will lead a table discussion around current association management issues and practical strategies to support associations. The event will bring together association leaders from over 14 countries and I encourage you to consider attending. More information can be found here

  • 24 Sep 2018 2:00 PM | Andrea Brown (Administrator)

    The Board of Occupational Therapy Australia (OTA) is pleased to introduce our new Chief Executive Officer (CEO) Samantha Hunter. Samantha is a senior leader who has overseen significant strategic growth across a diverse range of entities including membership-based professional services and not-for-profit.

    Samantha brings to OTA a broad skill set including strategy, business development, marketing and stakeholder relations, and community education. Her previous roles included Director of Tomboy Media, a boutique marketing and public relations agency, CEO of Crime Stoppers Victoria, Chair of Crime Stoppers Victoria, and Director of the Country Fire Authority. She currently serves as a Director of the Ballarat International Foto Biennale and a Director of the Werribee Football Club.

    Samantha is excited to begin her role and will commence on Thursday, September 13.

    SAMANTHA HUNTER BIOGRAPHY:

    Samantha Hunter is an experienced Chief Executive and Company Director who brings with her over 20 years' experience in leading collaborative projects across corporate, community and professional service sectors.

    As a senior leader, she has led significant strategic growth programs across a diverse range of business including membership based professional services and the not for profits sector.

    With a diverse range of leadership disciplines including strategy, business development, marketing and public/stakeholder relations and community education projects, Samantha’s combination of strategic insight, energy and enthusiasm helps bring their goals to life.

    Samantha’s previous experience includes Director of Tomboy Media, a boutique marketing and public relations agency, CEO of Crime Stoppers Victoria, Chair of Crime Stoppers Victoria, Director of Country Fire Authority, Ballarat International Foto Biennale and Werribee Football Club. Her diverse professional background is underpinned by her commitment to building strong, resilient communities.

    Originally published from Occupational Therapy Australia. 

  • 24 Sep 2018 10:12 AM | Andrea Brown (Administrator)

    AuSAE Networking Events are a great chance to get out of the office and meet new connections in the sector. Each event also features an insightful presentation on various topics of importance. Attending an event is a great chance to see what AuSAE really offers which is a place like-minded professionals can gather and share workplace challenges and achievements over a delicious two-course luncheon or a sit down breakfast at a great venue. Check out the upcoming events below. We would love to see you there!

    The Topic: Building Great Teams and Leaders in your Association

    This presentation will give you an insight into what it takes to be a high performing team and as leaders, what you need to do to lead the way.  Our model provides a behaviour framework that empowers team members to become leaders, be accountable, and participate in open and honest reviews of performance. There are no tricks to high performance, but that doesn’t mean it’s easy.

    Leading Teams has been helping teams and individuals improve their performance for over 25 years. Most known for their work in elite sport, working with teams such as the Sydney Swans, Hawthorn and the Australian Diamonds netball team, Leading Teams has a proven track record in getting teams to focus on their team dynamics, that is the way people interact and the behaviours that are modelled, rewarded and challenged.

    Sydney l Lunch on Monday 22nd October 12:00pm-2:00pm

    Our guest speaker is Kurt Wrigley, Facilitator at Leading Teams. Kurt joined Leading Teams in 2017 after a successful playing and coaching career in the National Rugby League. Kurt has extensive experience of the Leading Teams Performance Improvement Program, having been a participant in the program during his time with the Dragons, Rabbitohs and Knights. Register Here

    Melbourne l Breakfast on Wednesday 24th October 7:15am-9:00am

    Our guest speakers are Ray McLean, Co-Founder and Gavin Mahony, Facilitator at Leading Teams. Ray McLean co-founded Leading Teams in 2000 and has 27 years of experience as a leadership and management consultant.In his position at Leading Teams, Ray conducts team performance and leadership programs for professional sporting clubs and mentors a number of senior sporting executives. Gavin Mahony joined Leading Teams in November 2017. He is a driven and passionate facilitator who loves a challenge.  He prides himself on putting people first and forging strong relationships to improve individual and team performance. Register Here

    Brisbane l Lunch on Thursday 25th October 12:00pm-2:00pm

    Our guest speaker is Martine Harkin, Facilitator and Partner at Leading Teams. Leading Teams brought Martine on board as a Partner because of her genuine, honest and straightforward approach to team dynamics. Martine delivers programs to a diverse range of clients across the corporate, education, not-for-profit and sporting sectors. Because of this, she has much anecdotal evidence of our Performance Improvement Program. Register Here

    Adelaide l Lunch on Tuesday 30th October 12:00pm-2:00pm

    Our guest speaker is Steve Lacy, Facilitator at Leading Teams. Steve joined Leading Teams in 2015. He came from a facilitator role at Rising Generations, designing and facilitating leadership and character development programs in the education sector. Register Here

    Perth l Lunch on Thursday 1st November 12:00pm-2:00pm

    Our guest speaker is Jake Bridges, Facilitator at Leading Teams. Jake is an engaging, passionate and experienced facilitator who prides himself on his ability to relate and challenge the teams he works with. He started with Leading Teams in 2000 as an athlete facilitator while playing football with the North Ballarat Football Club. Register Here

    Canberra l Lunch on Wednesday 7th November 12:00pm-2:00pm

    Our guest speaker is Tim Ferguson, Facilitator at Leading Teams. Tim specialises in assisting organisations to grow commercially. Prior to joining Leading Teams he spent fourteen years in business development roles in the vocational education and training industry with Construction Training Australia, the Victorian Chamber of Commerce, and Gordon Institute of TAFE. Register Here

  • 18 Sep 2018 11:47 AM | Andrea Brown (Administrator)

    AuSAE Breakfast Briefing events provide an exclusive environment for motivated association executives to gain insights and advice from other industry professionals. Breakfast Briefing events enables members to raise and discuss critical issues affecting industry and network with other professionals from the not-for-profit sector.

    The Topic

    The legal structure you choose for your organisation should meet your organisation’s needs, and allow for future development and growth of the organisation. Your organisation’s legal structure will affect its legal identity, governance structure, and reporting and compliance obligations.

    This seminar will cover:

    • What legal structures are available?
    • The advantages and disadvantages of each legal structure.
    • The legal obligations attached to each legal structure.
    • How the right legal structure can help with: mergers, restructures, social enterprises, commercial activities and risk management.

    About the Presenter

    Vera Visevic, Partner, Mills Oakley

    Vera Visevic is a Partner and head of the Charity and Not-for-Profit team at national law firm, Mills Oakley Lawyers.

    Mills Oakley has a genuine understanding of the not-for-profit sector and the increasingly complex legislative issues surrounding not-for-profits. Its dedicated team provides education, advice and specialist legal counsel to some of Australia’s leading not-for-profit organisations including charities, religious organisations, community groups and professional associations. Vera and her team expertly guide clients through the specific legal challenges facing their sector with simple, easy-to-understand language (not legal jargon) and a no-nonsense approach. The team at Mills Oakley are one of only a few specialised legal firms in Australia with the experience and know-how to provide advice and assistance to not-for-profits looking to undertake commercial activities. Their expertise in the not-for-profit field means they have first-hand knowledge of current issues affecting the sector and upcoming changes that may impact your organisation.

    Register on the links below.

    Canberra l 4th October l 7:30am - 9:00am

    Sydney l 24th October l 7:30am - 9:00am

  • 27 Aug 2018 4:31 PM | Andrea Brown (Administrator)

    Having literally just touched down from attending the ASAE Annual Meeting in Chicago last week, the team were very keen for me to share my insights with you in time for this newsletter. Whilst my thoughts are not yet fully formed, I have, whilst in transit, tried to share with you some of my initial insights from the meeting.

    Firstly, let me paint the picture. The scale of this conference is incredible. Some 6092 attendees inhabited a convention centre the size of a city block with an exhibition floor of 713 Exhibitors. 2 keynotes, 5 mini keynotes and some 115 learning sessions. This is in addition to the amazing networking events – the welcome function was a music concert…. seriously!  So what did I learn?

    1. We’re doing ok

    Whilst our associations don’t operate on the scale of our US counterparts (I had to explain on several occasions that our entire population across both countries is only 30 million) I do believe the maturity of our organisations, the sophistication of membership models and acceptance of associations as part of the fabric of our society is at the very least on par with our US counterparts.

    2. Same, same but different

    The sessions I attended I noted fundamentally similar challenges for associations big and small. Getting the governance right, providing real value to members, adapting to the changing consumer market, chapter management, ensuring the sustainability of our associations, and the engagement of the next generation were the basis of the majority of the breakout sessions. The way in which we problem solve these challenges are in some ways different (scale allows investment at levels we can only dream of!) however evolving technology is certainly bridging this gap. In fact, my observation from my attendance 2 years ago is that the “technology gap” has closed significantly.

    3. We are still not using our data

    I had the pleasure of spending some time with our friends at Marketing General, who produce the largest global association benchmarking report and work with 100’s of associations across the country. They report that many associations are still not making data-driven decisions, and no matter what system you use or size you are, there is data in your associations that you can use and learn from.

    4. They are all in it together

    Whilst culturally we don’t tend to “shout from the rooftops” our achievements, the pride in delivering and communicating the value of what ASAE do for their members is inspiring. I have to say the sector feels very united and indeed fiercely supportive of their peak body. Every member regardless of their classification is valued as part of the ‘association eco-system’ and the strength of a single voice is very apparent.

    5. Diversity as a movement

    There was a definite and deliberate conversation about diversity (beyond gender) running through the meeting that I would identify as being far more evolved than the current conversations in Australia and New Zealand. With the ASAE advocacy efforts for transgender individuals to a highlight speaker for me being a self-proclaimed queer Latinx millennial woman to the newly elected and first openly gay ASAE Chair, Sal Martino diversity and inclusion as a strategic intent was very evident.

    Well there you have it. My top line observations. I would love to have more conversations and share my learnings with anyone who would like to talk further, please just email and or call me.

    Wishing you a fabulous September!

    Toni

  • 24 Aug 2018 10:54 AM | Andrea Brown (Administrator)

    APPOINTMENT OF SANDRA BREWER AS WA EXECUTIVE DIRECTOR

    The Property Council of Australia has appointed communications and marketing executive Sandra Brewer as its new Western Australian Executive Director.

    Ms Brewer was most recently the General Manager of Marketing for National Lifestyle Villages, and was previously founder of brand consultancy Perceptive Marketing where she worked on brand strategies and campaigns for a wide range of clients, including residential land developers, apartment project owners and construction companies.

    Ms Brewer has previously been politically active, including holding positions on the Liberal Party State Executive, the North Metropolitan Upper House ticket and nominated for preselection in Cottesloe upon the retirement of Colin Barnett. She has resigned from all positions in the Party.

    Property Council Chief Executive Ken Morrison said Ms Brewer was the right person to lead the organisation in the west.

    “Sandra is an intuitive leader, a strategic thinker and an experienced communications specialist – all skills that will be vital as we support efforts to continue WA’s economic recovery,” Mr Morrison said.

    “Sandra’s commercial experience means she understands how strong ideas and effective advocacy can influence opinions and outcomes. This will be invaluable in achieving the goals of the Property Council and our members.

    “Like some of our other executives, Sandra has different political stripes to the government of the day, but she is a pragmatist, a professional and is passionate about the future of Perth.”

    Ms Brewer said that she was delighted to representing an industry that employs nearly a quarter of a million West Australians.

    “The property industry plays an enormous role in the economy and in people’s everyday lives. I’m looking forward to working closely with members and highlighting the role they play in the community,” Ms Brewer said.

    “This is an important time for Western Australia with some confidence returning to the business community and a new Government which is making positive announcements and investments for the future.

    “After growing up in the South-West, I’ve been a long-time resident of Perth and really care about the prospects for our future as we grow as a city and state.

    “I’ve lived in Sydney and Melbourne, and experienced the benefits of good transport systems and joys of inner city living. As a mother of three boys, I know how important it is for family life for it to be easy to get around our suburbs, visit shopping centres and cafes.

    “Housing affordability remains a big issue in this state, and we need to do more to remove barriers for business to grow and employ more people, such as high taxation and unnecessary regulation.

    “Perth is also changing fast and I am looking forward to working with the McGowan Government to help make Perth continue to a great place to live with a prosperous future.”

    Ms Brewer replaces Lino Iacomella who stepped down last month after 13 years with the Property Council. Ms Brewer will commence on Monday 13 August.

    Article originally published from Property Council of Australia.


    CRESSIDA WALL APPOINTED VICTORIAN EXECUTIVE DIRECTOR

    The Property Council of Australia has appointed Cressida Wall as its new Victorian Executive Director.

    Ms Wall has extensive experience in senior roles across a wide variety of sectors, including public policy, corporate affairs, infrastructure, private equity, property and technology start-ups.

    She has been a Board member of the Office of Projects Victoria (from which she has resigned to take up this position) and prior to that spent five years as a key economic adviser to the Bracks and Brumby Government.

    Property Council Chief Executive Ken Morrison said Ms Wall would be a strong addition to the organisation’s executive team, working closely with well-regarded Deputy Executive Director Matt Kandelaars.

    “Cressida has the public policy expertise, the breadth of experience and the passion to represent an industry that is so important for Victorians,” Mr Morrison said.

    “Melbourne faces many challenges and Cressida is well placed to champion the policies that will be needed to ensure it continues to improve for the benefit of all Victorians.

    “It’s fantastic to have someone of her calibre to lead the team in Victoria.”

    Victorian President of the Property Council, Roger Teale, said he and the Divisional Council look forward to supporting Cressida in her new role.

    Ms Wall said she was delighted to have the opportunity to represent the members of the property industry who make such a significant contribution to our State.

    “Melbourne is Australia’s fastest growing city and it’s never been more important to ensure the policies shaping Victoria are the right ones,” said Ms Wall.

    “More than 330,000 Victorians work in the property industry, more than mining and manufacturing combined – so everyone has a real stake in this industry.

    “From the moment kids first move out of home to the building of large scale commercial properties, the industry shapes our lives and our economy.

    “I look forward to working with policy makers across the spectrum and fiercely advocating for outcomes that work for the whole community.

    “Property policy is about people’s lives. I’m passionate about our State creating property solutions that work for people while contributing to a thriving economy,” Ms Wall said.

    Ms Wall replaces previous Executive Director Sally Capp who resigned from the Property Council upon being elected Lord Mayor of Melbourne. Ms Wall will commence on 12 September.

    Article originally published from Property Council of Australia.

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