We’re looking for a proactive and dynamic Member Engagement and Outreach Lead to join our team at PSA!

• Sydney or Canberra
• Hybrid work option
• Part time (30 hours/4 days per week)

This new and critical role will focus on driving membership growth by engaging with non-members who interact with PSA through various channels, including education and training, conferences and webinars. It requires a proactive approach to converting these non-members into full members through targeted outreach, personalised communication, and strategic follow-up.

In this role, you will be responsible for directly reaching out to non-members, crafting compelling messaging, managing conversion campaigns, and tracking the effectiveness of these efforts to enhance membership acquisition. While there are no direct reports at this time, the role may evolve to include team leadership in the future.

By focusing on membership growth, you will help uphold PSA’s position as the leading national professional body for pharmacists, contributing to the growth and stability of the pharmacy industry.

About the role:

• Actively reach out to non-members in our database, particularly those who have engaged with us through education and training, events, webinars or other interactions. Develop and implement personalised outreach strategies to convert them into members.
• Develop and execute campaigns aimed at converting non-members into members, leveraging email, phone calls, and other outreach channels. This includes writing compelling copy, creating effective calls to action, and crafting offers to incentivise conversions.
• Engage with non-members who have shown interest but have not yet converted. Follow up with targeted, personalised outreach to encourage membership sign-up. Develop and track a nurturing process to move leads through the conversion pipeline.
• Work closely with the marketing team to align on messaging, content, and outreach strategies. Ensure marketing campaigns target non-member segments effectively and are aligned with conversion goals.
• Collect and analyse data on non-member interactions, conversions, and membership growth. Report on progress towards goals and identify areas for improvement. Use data to inform ongoing campaigns and strategies.
• Assist new members through the onboarding process, ensuring a smooth transition from non-member to fully engaged member.
• Gather feedback from non-members to provide insights into PSA’s services and offerings. Use this information to refine outreach strategies, messaging, and the overall conversion process.
• Work closely with other teams including, Marketing and B2B, to ensure alignment in outreach strategies, messaging, and reporting. Foster a collaborative environment to ensure the best results for membership growth.
• Prepare detailed reports for the management and leadership teams, providing insights into the success of outreach campaigns and areas for improvement.

About you:

• Proven experience in sales, customer service, or membership conversion, preferably within B2B or membership organisations.
• Demonstrated well developed written and verbal communication skills with the ability to craft persuasive and engaging messages for non-members.
• Experience with CRM systems (Salesforce preferred) to manage and track leads, communications, and conversions.
• Proven time management and organisational skills to manage multiple campaigns and outreach efforts simultaneously.
• Proven ability to work collaboratively within a team and across departments, including marketing, member services, and leadership.
• Ability to prepare reports for management, providing insights on campaign performance, conversion rates, and areas for improvement.
• Ability to work independently, while also contributing positively as part of a team, demonstrating motivation and initiative.

Desirable

• Familiarity with membership growth strategies and tactics, particularly in the context of non-profit or professional associations.
• Experience working with marketing teams to develop messaging that drives conversions.
• Proven ability to work with CRM systems and data management tools to effectively manage leads, track outreach efforts, and optimise conversion strategies.
• Experience in process improvement to enhance efficiency is a plus.

What we will provide:

• The flexibility to work in ways that meet your work/life commitments and support your wellbeing.
• A safe and inclusive environment where diverse backgrounds, perspectives and identities are celebrated.
• A supportive management team who will help you reach your career goals and providing ongoing opportunities to grow and make a real difference.
• A culture in which staff are encouraged to be ourselves and empowered to perform at our best, where successes are celebrated, and where we work together to create better experiences for our members and for each other.

About Us
We are the national peak professional body for pharmacists, representing Australia's pharmacists working across all sectors of healthcare. PSA wants every Australian to have access to the best healthcare. As a membership organisation, we are passionate about equipping and empowering our pharmacists to realise their full potential, ensuring they have rewarding careers at every stage. We strive to deliver high quality education, professional development, and practice support for both members and non-members.

To apply via SEEK click here.

PSA is committed to taking a proactive approach in managing and providing a safe and healthy working environment for all persons, so far as reasonably practicable. It is therefore a requirement that all staff must be fully vaccinated against COVID-19 to attend PSA Offices.

PSA embraces diversity and encourages applications from people with disability. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. Please contact recruitment@psa.org.au for confidential support to ensure an equitable, barrier-free application process.

PSA is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We know we perform at our best when we are empowered to be ourselves, and that this, in turn, enables our future success as an organisation.

PSA reserves the right to withdraw the advertisement at any stage if the suitable applicant is found.