Do you have a passion for engaging an audience, know your way around technology and analysis, and are looking to make a real difference? Come and help nurses improve the health of Australians!

• Work with a strong, vibrant, growing team
• An exciting opportunity to do great work that has an impact
• Melbourne-based hybrid role
• Substantial salary packaging benefits

This role sits across two brands, APNA and Florence.

About APNA
The Australian Primary Health Care Nurses Association (APNA) is the peak body and professional membership association for the 104,000+ nurses working outside of a hospital setting in Australia. APNA provides education, representation, advocacy, and support services for primary health care nurses across Australia.

www.apna.asn.au

About the Florence app
Florence is a new workforce enablement platform for nurses, designed to make professional development visible, structured, and meaningful. It supports CPD tracking, career growth, and data-driven insight across the nursing profession.

www.florence.today

The role
We are seeking an enthusiastic Marketing and Communications Officer to join our dynamic team. In this role, you will create and execute our marketing and communications campaigns across the membership, engagement and education space, helping us connect with nurses across Australia.

You’ll work across owned, paid, and earned channels and build strong relationships both internally and externally. You’ll focus on nurse engagement through strategies and content creation, analyse our activities and provide insights to inform continuous improvement and new opportunities.

Key responsibilities

• Plan, coordinate and execute integrated marketing, communications and activation campaigns to support organisational strategy, product launches and engagement objectives.
• Translate campaign strategies into practical activation plans, timelines, briefs and deliverables, ensuring campaigns are delivered on time and on brand.
• Write, edit and manage content across multiple channels and formats including email, website, social media, newsletters, print, podcast, video and the Florence app.
• Build, deploy and manage EDMs and newsletters, ensuring content is tailored to segmented audiences and campaign objectives.
• Coordinate campaign rollouts across owned, earned and partner channels, including digital, events, webinars and promotional activations.
• Create visual content and basic artwork using tools such as Canva, ensuring alignment with brand guidelines and accessibility standards.
• Source, manage and maintain imagery and digital assets for use across campaigns, platforms and print materials.
• Coordinate and maintain online communities and social media channels, including content scheduling, moderation and audience engagement.
• Liaise with internal teams, suppliers and external partners (e.g. designers, agencies, event partners, education providers) to support campaign delivery and activations.
• Develop and maintain relationships with external organisations to enhance brand visibility, reach and reputation through collaborative campaigns.
• Provide technical coordination and delivery support for webinars and online events, including setup, presentations and live delivery.
• Monitor campaign performance using analytics, surveys and engagement data, and prepare reports and insights to inform continuous improvement.
• Use advanced Microsoft Office skills to create, format and quality-check professional reports, presentations and campaign documentation.

About you

• Bachelor’s degree in Marketing, Communications, or a similar field
• 1–5+ years of marketing experience, ideally coordinating campaigns
• Excellent written communication skills with attention to detail
• Proficiency in Canva and Microsoft Suite
• Ability to multitask, prioritise, and work within deadlines
• A constant improvement, problem-solving mindset
• A hands-on attitude and willingness to support the team with other tasks, as required, including answering members' phone calls
• Knowledge of medical terms and the health industry is a plus
• A team player with a proactive attitude.

What we offer

• Generous salary packaging, annual leave loading and an extra gift day of leave over Christmas
• Hot jam donuts in the office
• Opportunities for professional growth and development
• Be part of a fun, supportive and growing team
• Play a key role in making a difference in Australia’s health care sector.

APNA’s mission and values
APNA's mission is to improve the health of Australians through the delivery of quality evidence-based care by a bold and vibrant primary health care nursing workforce. This role is vital to helping APNA succeed in its mission.

• Better Together – We are passionate and collaborative, fostering an environment where diversity is valued, and all voices are heard.
• Positive Disruptor – We are community-minded champions of change, innately curious and always open to innovation and ideas of the future.
• Pursue Excellence – We are evidence-based in our approach and hold our stakeholders and each other accountable as we strive for the highest standards of excellence.

How to apply
When submitting your application via SEEK, please submit a cover letter and some examples of previous marketing campaigns you have produced, plus the outcomes of campaigns managed.