Virtual Association Skills Lab – Sponsorship Workshop Series

Join us for our "Sponsorship Workshop - Association Skills Lab" with sponsors expert Kim Skildum-Reid! This workshop will be held over two mornings via Zoom:

Workshop 1 - 29 November 2024 9am-12:30pm AEDT | 11am-2:30pm NZDT
Workshop 2 - 6 December 2024 - 9am-12:30pm AEDT | 11am-2:30pm NZDT

This is a must-attend for association professionals looking to elevate their sponsorship strategies. Kim’s expertise in crafting high-impact sponsorships will provide you with actionable insights and innovative approaches to drive revenue and build lasting partnerships. With hands-on activities and tailored advice, you'll gain the tools to transform your sponsorship programs and create more value for your organisation.

The workshop will cover:

• Best practice sponsorship - How it works and why it's critical to your bottom line
• Reframing your offerings for maximum value
• Three things you must do before seeking sponsorship, including knowing what you really have to offer, and how that differs from what you are offering now.
• Hit list development
• Best practice offer development
• Sponsorship pricing
• Developing your proposal
• The sales process, including challenges and offer killers.
• Lots of case studies and real-world examples.

Don't miss the opportunity to enhance your skills with fellow association professionals. 

About the presenter

Kim Skildum-Reid is one of the sponsorship industry’s most influential thought leaders. She has a blue chip list of consulting and training clients spanning six continents, is author of global industry bestsellers, The Sponsorship Seeker’s Toolkit and The Corporate Sponsorship Toolkit, and commentates to major business media around the world. She is also the brains behind industry hub, PowerSponsorship.com. Kim was a member of two CMO Council advisory boards and author of one of the industry’s best read, most reprinted, and most often quoted blogs. In 1993, Kim was a founder of the Australasian Sponsorship Marketing Association and served as president for its first four years.