This event is complimentary and only open to people working for membership organisations, industry bodies and other not-for-profit sectors.


Without education, you are not going anywhere in this world – Malcolm X...

LEARN

Sessions throughout the day focused on membership, conferencing and Marcoms

BUSINESS SOLUTIONS 

Connect face -to-face with exhibitors that assist your organisations succeed.


CATCH UP

with old friends and connect with new ones.

DISCOVER

new technologies and business solutions.


Download the event app here
<coming soon>

associationX - a one day event, where industry partners and association professionals connect.
Featuring the associationX Trade Show held around targeted education programs and networking opportunities
One day of networking and professional education designed to meet your needs, your career level, and your goals...  
plus industry partners and resources to help solve your challenges.
With over 30 exhibitors, from IT solutions, destinations, venues and hotels.
You will have enough time to take in the education sessions and find suitable solutions from the exhibitors
Open from 10:00 a.m. to 4 pm.

Engaging education sessions on around membership development, conferencing and marketing and communications.


Wednesday, 5 April   | Program 

10:00 am associationX – where education meets business solution opens

10:30 Morning Tea 


11:00 - 11:30 am   |   Education Session 1  |  3 x 30 minute educational sessions

Education Session 1 

How can Destination Marketing help your association's conference

Jen Henshaw,  Business Development Manager, Christchurch NZ

Area 1 (Congress Rental Educational Area)


Standing out in a crowded association market

Helen Davidson, CEO ACE New Zealand  
Area 2 (Verve Educational Area) 

In 2021, ACE New Zealand started a journey to increase their profile in what is a crowded association market, and to provide even more impactful services for their members. This presentation will take you through the steps ACE New Zealand took to redefine itself and the results. Helen will share learnings and provide tips for associations of all sizes thinking about enhancing their own profile and services.  

      MarketingYourself 

      Caelan Huntress 
      Area 3 (Intense Sound and Vision Educational Area)

      Marketing Yourself is how you build a personal platform. It’s a noisy world. If you have something to say and something to sell, your personal platform is what elevates you above the crowd, and keeps you visible to your audience, clients, and customers.

      12:00 - 12:30 pm |  Education Session 1a  |  Repeated session 

      How can Destination Marketing help your association's conference

      Jen Henshaw,  Business Development Manager, Christchurch NZ

      Area 1 (Congress Rental Educational Area)


      Standing out in a crowded association market

      Helen Davidson, CEO ACE New Zealand  
      Area 2 (Verve Educational Area) 

      In 2021, ACE New Zealand started a journey to increase their profile in what is a crowded association market, and to provide even more impactful services for their members. This presentation will take you through the steps ACE New Zealand took to redefine itself and the results. Helen will share learnings and provide tips for associations of all sizes thinking about enhancing their own profile and services.  


      MarketingYourself 

      Caelan Huntress 
      Area 3 (Intense Sound and Vision Educational Area)

      Marketing Yourself is how you build a personal platform. It’s a noisy world. If you have something to say and something to sell, your personal platform is what elevates you above the crowd, and keeps you visible to your audience, clients, and customers.


      12:30 Lunch 


      1:00 - 1:30 pm  |   Education Session 2  |  3 x 30 minute educational sessions


      Assessing your Membership Value Proposition (MVP) in a Digital World  
      Colin Bryant, Country Manager – Asia Pacific Advanced Solutions International (ASI) Area1 (Congress Rental Educational Area) 

      A strong Member Value Proposition (MVP) is the foundation of a successful and relevant association.  But with the rapid changes forced on us in the past few years, how has our MVP held up?  In this session, we will explore how MVPs should be reviewed as the digital world continues to disrupt key areas of membership services like learning and networking. 

      Experience, Design and Engagement at your Event
      Terri van Schooten, Verve  
      Area 2 (Verve Educational Area) 

      Communications planning and evaluationDaniel Paul, The PR Company 
      Area 3 (Intense Sound and Vision Educational Area)

      How do associations know their scarce financial resources will be well spent when it comes to investing in a ‘strategic communications plan’? How do you design comms plans that ‘really do make the boat go faster’.  And how do you measure progress and – ultimately – success?


      2:00 - 2:30 pm  |  Education Session 2a | Repeated sessions 

      Assessing your Membership Value Proposition (MVP) in a Digital World  
      Colin Bryant, Country Manager – Asia Pacific Advanced Solutions International (ASI) Area1 (Congress Rental Educational Area) 

      A strong Member Value Proposition (MVP) is the foundation of a successful and relevant association.  But with the rapid changes forced on us in the past few years, how has our MVP held up?  In this session, we will explore how MVPs should be reviewed as the digital world continues to disrupt key areas of membership services like learning and networking. 


      Experience, Design and Engagement at your Event

      Terri van Schooten, Verve  

      Area 2  (Verve Educational Area) 


      Communications planning and evaluation
      Daniel Paul, The PR Company 
      Area 3 (Intense Sound and Vision Educational Area)

      How do associations know their scarce financial resources will be well spent when it comes to investing in a ‘strategic communications plan’? How do you design comms plans that ‘really do make the boat go faster’.  And how do you measure progress and – ultimately – success?


      3:00 - 3:30 pm  |  Education Session 3  |  3 x 30 minute educational sessions

      (these sessions are not repeated)

      Asking the Question
      To Join

      Speaker to be confirmed 
      Area 1 (Congress Rental Educational Area)

      Event
      Sustainability 

      Claire Webber, Event Solutions NZ Limited  
      Area 2  (Verve Educational Area) 

      What we can all do do to improve our event sustainability

      Phone Photography for your Associations Social Media

      Speaker to be confirmed
      Area 3 (Intense Sound and Vision Educational Area)


      3:15 (from) Networking amongst the trade stands

      4:00 pm   close of associationX 


      Education 
      Brett Jeffery, CAE | General Manager
      AuSAE New Zealand 
      027 249 8677 or brett@ausae.org.au 


      General Enquires  
      AuSAE New Zealand 
      nzteam@ausae.org.au 



      Major associationX Partners







      The Australasian Society of Association Executives (AuSAE)

      Australian Office:
      Address: Unit 6, 26 Navigator Place, Hendra QLD 4011 Australia
      Free Call: +61 1300 764 576
      Phone: +61 7 3268 7955
      Email: info@ausae.org.au

      New Zealand Office:
      Address: 159 Otonga Rd, Rotorua 3015 New Zealand
      Phone: +64 27 249 8677
      Email: nzteam@ausae.org.au

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