This event is complimentary and only open to people working for membership organisations, industry bodies and other not-for-profit sectors.

10:30 Morning Tea 

11:00 - 11:30 am   |   Education Session 1  |  3 x 30 minute educational sessions

How can Destination Marketing help your association's conference

Jen Henshaw,  Business Development Manager, Christchurch NZ

Area 1 (Congress Rental Educational Area)

Standing out in a crowded association market

Helen Davidson, CEO ACE New Zealand  
Area 2 (Verve Educational Area) 

In 2021, ACE New Zealand started a journey to increase their profile in what is a crowded association market, and to provide even more impactful services for their members. This presentation will take you through the steps ACE New Zealand took to redefine itself and the results. Helen will share learnings and provide tips for associations of all sizes thinking about enhancing their own profile and services.  

MarketingYourself 

Caelan Huntress 
Area 3 (Intense Sound and Vision Educational Area)

Marketing Yourself is how you build a personal platform. It’s a noisy world. If you have something to say and something to sell, your personal platform is what elevates you above the crowd, and keeps you visible to your audience, clients, and customers.

How can Destination Marketing help your association's conference

Jen Henshaw,  Business Development Manager, Christchurch NZ

Area 1 (Congress Rental Educational Area)

Standing out in a crowded association market

Helen Davidson, CEO ACE New Zealand  
Area 2 (Verve Educational Area) 

In 2021, ACE New Zealand started a journey to increase their profile in what is a crowded association market, and to provide even more impactful services for their members. This presentation will take you through the steps ACE New Zealand took to redefine itself and the results. Helen will share learnings and provide tips for associations of all sizes thinking about enhancing their own profile and services.  

MarketingYourself 

Caelan Huntress 
Area 3 (Intense Sound and Vision Educational Area)

Marketing Yourself is how you build a personal platform. It’s a noisy world. If you have something to say and something to sell, your personal platform is what elevates you above the crowd, and keeps you visible to your audience, clients, and customers.

Assessing your Membership Value Proposition (MVP) in a Digital World  
Colin Bryant, Country Manager – Asia Pacific Advanced Solutions International (ASI) Area1 (Congress Rental Educational Area) 

A strong Member Value Proposition (MVP) is the foundation of a successful and relevant association.  But with the rapid changes forced on us in the past few years, how has our MVP held up?  In this session, we will explore how MVPs should be reviewed as the digital world continues to disrupt key areas of membership services like learning and networking. 

Experience, Design and Engagement at your Event
Terri van Schooten, Verve  
Area 2 (Verve Educational Area) 

Communications planning and evaluationDaniel Paul, The PR Company 
Area 3 (Intense Sound and Vision Educational Area)

How do associations know their scarce financial resources will be well spent when it comes to investing in a ‘strategic communications plan’? How do you design comms plans that ‘really do make the boat go faster’.  And how do you measure progress and – ultimately – success?

Assessing your Membership Value Proposition (MVP) in a Digital World  
Colin Bryant, Country Manager – Asia Pacific Advanced Solutions International (ASI) Area1 (Congress Rental Educational Area) 

A strong Member Value Proposition (MVP) is the foundation of a successful and relevant association.  But with the rapid changes forced on us in the past few years, how has our MVP held up?  In this session, we will explore how MVPs should be reviewed as the digital world continues to disrupt key areas of membership services like learning and networking. 

Experience, Design and Engagement at your Event

Terri van Schooten, Verve  

Area 2  (Verve Educational Area) 

Communications planning and evaluation
Daniel Paul, The PR Company 
Area 3 (Intense Sound and Vision Educational Area)

How do associations know their scarce financial resources will be well spent when it comes to investing in a ‘strategic communications plan’? How do you design comms plans that ‘really do make the boat go faster’.  And how do you measure progress and – ultimately – success?

Asking the Question
To Join

Speaker to be confirmed 
Area 1 (Congress Rental Educational Area)

Event
Sustainability 

Claire Webber, Event Solutions NZ Limited  
Area 2  (Verve Educational Area) 

What we can all do do to improve our event sustainability

Phone Photography for your Associations Social Media

Speaker to be confirmed
Area 3 (Intense Sound and Vision Educational Area)

4:00 pm   close of associationX