AuSAE are very excited to announce one of North America’s most highly respected membership experts, Tony Rossell, will be coming to Australia and New Zealand to deliver our first round of Workshops in February 2017!
Tony Rossell serves as the Senior Vice President of Marketing General Incorporated, he is a sought after writer and speaker and is a contributing author to two books, Membership and Marketing (ASAE) and Membership Essentials: Recruitment, Retention, Roles, Responsibilities and Resources (ASAE and Wiley, 2016). He also launched the annual Membership Marketing Benchmarking Report, now in its eighth year with over 800 participating associations worldwide, and he developed the widely adopted membership relationship framework known as the “Membership Lifecycle”.
During these workshops you will learn how to:
- Present the power and economic benefits of membership to your Board and leadership
- Build market testing strategies for optimal membership outcomes
- Develop an effective membership marketing acquisition plan
- Use data to increase the loyalty and engagement of members
- Maximise the renewal of your current members
- Calculate the true economic value of a member
- Forecast future, long-term membership counts
- Develop online inbound marketing strategies to reach beyond your current audience
- Use data analytics tools to increase marketing efficiency
Register now by clicking on the links below:
Sydney - Thursday 23 February 2017
Melbourne - Friday 24 February 2017
Brisbane - Monday 27 February 2017
Wellington NZ - Wednesday 1 March 2017
