The Social & Communications Coordinator plays a key role in supporting SPASA's mission to protect, promote, and grow the pool and spa industry across Australia and New Zealand. This position drives effective and targeted brand communications within a house of brands architecture, ensuring each of the seven distinct brands receives strategic, individualised outreach that supports the growth and success of the pool and spa industry. The Social & Communications Coordinator is responsible for creating and executing social media programs and eDM campaigns, fostering community engagement, and collaborating with internal and external experts to deliver impactful, brand-specific messaging. Through these efforts, the role enhances our brands visibility, engages audiences, and advances the organisation’s goals to protect, promote and grow the industry.

About the Organisation:
The Swimming Pool & Spa Association (SPASA) is the peak industry body representing the interests of the swimming pool and spa industry across Australia and New Zealand.

The association is in a significant growth phase and operates diverse activities which includes membership, advocacy, publishing, events, expos and awards programs, communications, and education and training.

Key Responsibilities:

• Develop, schedule, and publish engaging content across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Collaborate with marketing, design, and other departments to create cohesive content that aligns with company goals
• Monitor social media channels, responding to comments and messages in a timely and professional manner
• Track and analyse key organic metrics to assess the effectiveness of social media strategies and adjust tactics as needed
• Stay up-to-date with social media trends, tools, and best practices, ensuring our strategies remain fresh and relevant
• Assist in brainstorming and planning content ideas, social campaigns, and influencer collaborations
• Content creation in various formats – graphic design and video editing – to ensure visually compelling, on-brand posts that resonate with our audience
• Prepare and deliver email communications to achieve business objectives and drive engagement
• Manage the weekly industry newsletter, working closely with subject matter experts to curate relevant content
• Schedule and coordinate marketing email communications to align with business needs, ensuring timely delivery and effective messaging

To be successful, you will require:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in managing social media accounts for a brand or business.
• Strong understanding of social media platforms, analytics, and scheduling tools.
• High skillset in graphic design programs and platforms (Adobe Suite / Canva)
• Exceptional verbal and written communication skills.
• A positive, enthusiastic, and can-do attitude.
• Ability to manage competing priorities effectively.
• Strong attention to detail and a high level of initiative.
• Strong interpersonal and stakeholder management skills.
• Excellent organisational, time management and multi-tasking abilities.
• A positive, approachable demeanour and collaborative team spirit.
• High levels of self-motivation and the ability to work independently.

Join us in making a significant impact within the swimming pool and spa industry while enjoying a flexible, fast paced working environment!

How to Apply:
Please submit your resume and a cover letter detailing your relevant experience. Shortlisted candidates will be contacted for a phone interview to further discuss their application and if suitable, an in-person interview to follow.

Applications for this position will close Friday 7th February 2025 (or earlier if a suitable candidate is found).

Note: No cold calling from recruiters