Note: The Association Knowledge Program is a member benefit for AuSAE Members.  If you are alreday an AuSAE Member or Digital Subscriber please register for the webinars through the 

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event series may be applied for 1 credit per live event attended toward your CAE application or renewal professional development requirements.

For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Are you ready to take your association management skills to the next level?

AuSAE's Association Knowledge Program, allows you to tailor your learning to fit your goals and schedule. Choose from individual monthly modules that align with your interests or embark on the full 9-month journey for a comprehensive dive into association management.

Gain Actionable Insights & Strategies
Stay ahead in the ever-evolving landscape of association management with insights and strategies you can implement immediately. From tackling membership challenges to mastering governance and financial planning, each session is designed to deliver actionable insights and proven strategies that deliver impact.

Strengthen Your Skills
As an association executive, your skill set is your greatest asset. This program offers focused learning opportunities across key pillars of association management, such as marketing, operations, membership, events, and advocacy. Whether you’re refining existing skills or building new ones, this program will help you thrive in your association management role.

Connect with Your Peers
By participating in this program, you’ll have opportunities to connect with a vibrant network of association professionals who understand your unique challenges and aspirations. Exchange ideas, share best practices, and foster relationships that will support you throughout your career.

Association executives, membership directors, and individuals responsible for member engagement and retention strategies.

 Explore the Program Here 

AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Beyond Membership – Building Effective Campaigns for Associations

Join Sheri Singer, a communications expert with over 15 years of experience, as she explores how different campaigns share common strategies and how to plan and implement them effectively. 

Key Takeaways:

• Conduct budget-friendly research
• Develop a strategic campaign plan that get used—not shelved
• Build a campaign from conception to reality—designed to fit a small budget
• Leverage volunteers to help implement the activities in the plan
• Change direction when a tactic isn’t working
• Report successes to all stakeholders

Who Should Attend:
Association executives, marketing managers, communitication managers

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenter

Sheri Singer
President, Singer Communications

Sheri Singer is the President of Singer Communications, bringing over 15 years of expertise in helping more than 100 associations navigate communications, public relations, and marketing challenges. A dedicated leader in the association community, she chairs committees, judges awards, and founded the Association Xchange webinar series. Sheri’s career spans senior roles in top PR firms, associations, and NGOs, managing high-profile campaigns and teams. An award-winning communicator, she has contributed extensively to ASAE and PRSA. A sought-after speaker and writer, Sheri holds a B.A. from the University of Maryland and continues to shape association communications nationwide.

About Singer Communications
For over 15 years, Singer Communications has provided award-winning marketing, communications, and public relations services exclusively to associations, foundations, and nonprofits. Led by industry expert Sheri Singer, the firm has partnered with over 100 associations, offering strategic communications, media relations, advocacy, and membership marketing. Using a flexible business model and a network of seasoned professionals, Singer Communications delivers high-quality, cost-effective solutions. Recognised with top industry awards, the firm is a trusted partner in association communications success.

Program Outline:

9:00 AM – Arrival & Networking Coffee

9.50 AM – Welcome 

10:00 AM – Opening Keynote: Scott Millar – "Meet Your Future Member" 

11:00 AM – "Next Gen Members: Let's Talk About It!" 

11:30 AM – Short Networking & Refreshment Break 

11:45 AM – The Pitch: Meet Your Conversation Leaders 

1:15 PM – Networking Lunch 

2:00 PM – Panel Discussion: "Meeting the Future Member – Meet our Young Professionals 

2:35 PM – Short Comfort Break 

2:45 PM – Closing Session: Simone Douglas – "The Engagement Pathway to a Future Member" 

4:15 PM – Closing Reflections & Event Wrap-Up 

Explore the MX Sydney program and speaker highlights here.

Explore More Here

Have you wondered why some associations have incredible success with their digital projects, while others fail? Unlock the traits, tools, and transformation roadmap used by leading associations to achieve digital success.

Some associations thrive implementing new digital transformation technologies, such as association management software, websites, and learning platforms. These associations experience significant improvements in efficiency, engagement, and strategic insight. On the other hand, some associations struggle, weighed down by internal resistance, lack of clarity, or underutilised systems. The key difference usually isn’t the technology itself; it’s the people, mindset, and approach driving the transformation.

Join Causeis for a complimentary 1-hour powerful and practical webinar where we unveil the insights from their latest whitepaper: Blueprint for Successful Digital Projects. Discover the seven key traits of associations that thrive with digital transformation, the common pitfalls to avoid, and a proven roadmap to help your organisation move from hesitation to leadership.

Webinar learnings :

• What separates digital leaders from those that struggle
• The must-have traits of successful associations
• Practical “Pro Tips” from real-world implementations
• A clear and actionable readiness roadmap
• How to avoid costly missteps in your next digital project

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet Our Presenter

Michelle Lelempsis
Managing Director at Causeis

Michelle Lelempsis has consulted and presented in Australia and globally to 100s of associations to help them enable their digital transformation and growth strategies.

Whether Michelle is presenting on association strategies, digital transformation, engagement scoring, data analytics, member experience or how to align your tech to meet your business strategy you’ll find her passion and enthusiasm for the industry contagious.

Michelle is the Managing Director of Causeis, that provides digital consulting to over 65 associations in Australia, New Zealand and around the world. The work of Causeis improves the lives of over 300,000 members every day.

Compelling storytelling is key to capturing attention and building lasting connections with your members. Join us for "Storytelling for Associations: Crafting Content That Engages Across Channels," a webinar designed to help you master the art of storytelling. Discover how to create authentic, engaging content that resonates with your members and stakeholders across multiple platforms, driving deeper engagement and stronger relationships.

Key Takeaways:

• The Power of Storytelling: Learn why storytelling is a vital tool for associations in creating meaningful connections.
• Content Strategy: Discover how to craft consistent and engaging stories tailored to different channels and audiences.
• Practical Frameworks: Gain step-by-step guidance on developing narratives that reflect your association’s mission and values.
• Real-World Examples: Explore case studies of associations leveraging storytelling to drive engagement and impact.
  
  

Who Should Attend:
This session is perfect for association executives, marketing and communications professionals, and anyone involved in crafting content or engaging with stakeholders. 

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenters

Jelena Li
Publishing Director, Mahlab

Jelena leads Mahlab’s Publishing business and is responsible for the health and happiness of the agency’s association clients, ensuring our work always ladders up to strategic objectives and improves business outcomes. Since joining Mahlab in early 2021, she has built up deep expertise in the associations sector and understands the opportunities and challenges that many of them face.

Jelena has 15 years’ experience in commercial and content strategy, spending seven years leading the commercial content team at BBC Global News.

Joe Ennis
Content Lead, Mahlab

Joe leads the content programs for two of Mahlab's major association clients, Engineers Australia and the Pharmaceutical Society of Australia, ensuring we deliver work that resonates with members. An experienced content leader with expertise in digital transformation content strategy and stakeholder management, Joe has worked across the Australian education, healthcare and publishing industries.

About Mahlab

Mahlab is a company of supreme problem solvers, driven by unconventional curiosity. As a business communications house with almost 30 years’ experience, we know how to tell complex stories that create real and positive impact for people and business.

Over the past 15 years, we have worked with many associations and member organisations across a wide range of industries, helping them form deeper connections with their members and drive commercial impact. Explore more at mahlab.co

Join us at MX 2025 Melbourne to explore the evolving expectations of tomorrow’s members. This event is designed for membership professionals, featuring education, case studies, and peer networking. Focused on enhancing engagement, building stronger communities, and innovating the member experience, the program includes dynamic discussions and workshops to help you design exceptional member journeys.

The Future Member 

Program Outline:

9:00 AM – Arrival & Networking Coffee

9.50 AM – Welcome 

10:00 AM – Opening Keynote: Scott Millar – "Meet Your Future Member" 

11:00 AM – "Next Gen Members: Let's Talk About It!" 

11:30 AM – Short Networking & Refreshment Break 

11:45 AM – The Pitch: Meet Your Conversation Leaders 

1:15 PM – Networking Lunch 

2:00 PM – Panel Discussion: "Meeting the Future Member – Meet our Young Professionals 

2:35 PM – Short Comfort Break 

2:45 PM – Closing Session: Simone Douglas – "The Engagement Pathway to a Future Member" 

4:15 PM – Closing Reflections & Event Wrap-Up 

Explore the MX Melbourne program and speaker highlights here.

Explore More Here

Immerse yourself in a day of learning, inspiration, and innovation. Network with like-minded professionals and gain valuable insights from industry experts.

Certification and accreditation programs are more than just credentials—they’re powerful tools for enhancing member value and driving growth. In this panel discussion, "Using Certification and Accreditation Programs to Build Membership," association leaders will share strategies and insights on leveraging these programs to attract new members, strengthen engagement, and reinforce your association’s relevance in the professional landscape.

Key Takeaways:

• Membership Growth: Discover how certification and accreditation programs can serve as a magnet for prospective members.
• Member Engagement: Learn ways to use these programs to boost member retention and satisfaction.
• Value Proposition: Understand how to position your programs as essential resources within your industry.
• Best Practices: Hear real-world success stories from associations that have effectively integrated certification and accreditation into their membership strategies.

Who Should Attend:
Designed for association leaders, membership managers, and program developers, this panel discussion is perfect for anyone looking to enhance their membership offerings.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Panel Members

Richard Stokes
Chief Executive Officer, Australian Boarding Schools Association

Richard Stokes is the Chief Executive Officer of the Australian Boarding Schools Association. He has worked in boarding schools since 1979, firstly in Adelaide and then in Brisbane at both St Peters Lutheran College and St Joseph’s Nudgee College, a boarding school of nearly 600 boys. Richard has been involved in ABSA or its previous versions since 1985, and was appointed the first part-time Executive Director for the newly formed Australian Boarding Schools Association in 2007. The role became a full-time one in 2011.

His passion in his work at ABSA include staff training, advocating for boarding schools and most importably, as drafting chair for the Standards Australia committee for the National Standard for Boarding Schools, lifting the standard of our schools to be the best they can be.


The Australian Boarding Schools’ Association (ABSA) is Australia’s leading authority on school-aged boarding. It promotes the well-being of boarders, staff, and institutions while advancing best practices and fostering professionalism. ABSA facilitates communication and advocacy on boarding matters locally and globally, supporting excellence in boarding education. www.boarding.org.au

• Understand the value of industry-specific data to your association.
• Recognise how reliable data builds credibility and strengthens your advocacy.
• See practical examples of associations benefiting directly from industry benchmarks.
• Discover how data supports professional standards and workforce strategies.
• Learn why credible industry data increases your influence with key stakeholders.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Brenda Mainland
Co-founder and Managing Director

Brenda Mainland is a Co-founder and Managing Director of Survey Matters, Australia's leading research agency dedicated to supporting associations and other not-for-profit organisations. With expertise in market research and industry benchmarking, Brenda helps associations use credible, independent data to strengthen their advocacy, improve member value, and inform strategic decision-making.

About Survey Matters

Survey Matters is Australia's leading research agency specialising in associations and not-for-profit organisations. We provide credible, independent data and industry insights to help associations improve their advocacy effectiveness, enhance member engagement, and make informed strategic decisions that strengthen their sector's reputation and influence policy outcomes.

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times. 

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting. 

Events are a powerful tool for fostering community, driving engagement, and delivering value to your members. This webinar explores effective event strategies that not only enhance member experience but also contribute to your association's growth. Learn how to design impactful events, whether virtual, in-person, or hybrid, that align with your association’s goals and deliver measurable outcomes.

Key Takeaways:

• Designing Member-Centric Events: Learn how to create events that meet the needs and interests of your members while supporting your association’s objectives.
• Maximising Event Engagement: Discover strategies to increase attendee participation and interaction, both during and after the event.
• Leveraging Technology: Explore the tools and platforms that can enhance your event’s reach, streamline logistics, and boost member engagement.
• Aligning Events with Growth Goals: Understand how to align your event strategy with your association’s broader growth and retention goals.
• Measuring Event Success: Learn how to track event performance and gather actionable insights to improve future offerings.

This session equips you with the knowledge and tactics to design and execute events that drive growth and provide lasting value to your members.

Who Should Attend:
Association executives, event planners, and member engagement professionals seeking to optimise their event strategies for greater impact and member value.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Join us at MX 2025: Your Future Member to explore the evolving expectations of tomorrow’s members. This event is designed for membership professionals, featuring education, case studies, and peer networking. Focused on enhancing engagement, building stronger communities, and innovating the member experience, the program includes dynamic discussions and workshops to help you design exceptional member journeys.

AuSAE's Introduction to Associations webinar aims to assist individuals new to associations in navigating the basics of the not-for-profit sector. Whether you're embarking on a new role in associations or seeking to enhance your existing knowledge, this session is designed to provide you with the tools and understanding needed to thrive in the dynamic world of associations.

Join us for the live webinar session, "Introduction to Associations," this year, to kickstart your journey in association management. Led by Toni Brearley, CEO at AuSAE, this session will explore the purpose, values, processes, and people that contribute to associations.

Participate in the session to gain valuable insights, connect with like-minded professionals, ask questions, and delve into information that will support your career in association management.

This complimentary webinar is open to all association professionals. Upon registration for this online event, you will receive a confirmation email with the Zoom link for the meeting. We look forward to your participation!

Effective executive leadership is key to fostering a strong, cohesive team and driving impactful organisational results. This webinar provides insights into building and nurturing a winning team culture that aligns with your association’s values and goals. Learn how to lead with purpose, inspire your team, and create a high-performance environment that drives long-term success and organisational impact.

Key Takeaways:

• Building a Strong Team Culture: Learn strategies to cultivate a collaborative, inclusive, and high-performing team environment.
• Leading with Purpose and Vision: Discover how to inspire and motivate your team by aligning their work with your association’s mission and strategic goals.
• Effective Communication: Understand the importance of clear, transparent communication in driving engagement and organisational alignment.
• Empowering Leadership at All Levels: Explore how to develop leadership qualities throughout your organisation to enhance overall team performance.
• Measuring Team and Organisational Impact: Learn how to track the success of your leadership efforts and assess the impact on team culture and organisational outcomes.

This session provides executive leaders with the tools and insights to cultivate a winning team culture that drives success and accelerates organisational impact.

Who Should Attend:
Association executives, senior leaders, and those in leadership roles seeking to enhance their team culture and organisational performance.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenters

Debbie Davis
Chief Executive Officer
Beaumont People

Debbie is an accomplished senior leader with over 25 years of experience in the recruitment industry, managing specialist teams across temporary, permanent, contract, and executive search. Debbie is a highly respected thought leader and was recently recognised as the Most Influential CEO – IT Industry (Sydney) by the CEO Magazine in 2023.

Debbie’s passion for the industry is inspiring and infectious. As the CEO of Beaumont People, she is dedicated to fostering meaningful work outcomes for individuals and organisations, cultivating long-term partnerships. She works closely with clients, offering a unique blend of advice, insights, and solutions to address their business and staffing challenges. Ultimately helping clients achieve their business goals.

Debbie invests significant time into her teams fostering a positive, collaborative and inclusive workplace culture where individuals thrive under her leadership.

Jo Brown
Recruitment Manager & Executive Search Consultant
Associations & Membership
Beaumont People

With over 17 years HR and Recruitment experience, Jo developed the national Associations & Membership team at Beaumont People in 2013.

 Jo is a people-centred leader and experienced speaker who is passionate about supporting organisations to recruit well for a stronger future. She supports associations through professional recruitment, consultation, training and education. Jo is a natural communicator, strategic thinker and enjoys supporting business leaders to solve their staffing challenges through strong relationships, sector knowledge and innovative solutions. Her speaking experience includes national conferences, webinars, in-house events, masterclasses and podcasts for membership organisations and partners such as AuSAE, ARITA, IPAA, HRIA and more.

The future of digital is in creating hyperlocal journeys, building out your remarketing sphere across social media and leveraging all channels to build a dynamic marketing space with highly targeted touchpoints all the way.

In a first for Australia, we are now able to target down to 30 sqm any location and place web display, or out of home display in a specific location.

Want to target business travellers? Well why don’t we target an airport lounge, or a transport hub? Want to target consumers as they are consuming? Target a shopping centre.

Interested in targeting association events and expos? We can target exhibition centres.

Have all this traffic feed into your remarketing sphere - and target across multiple channels.

Learn how to couple these strategies with your social media marketing and create enough diversity in your digital strategy that creates a genuine ROI.

The possibilities and strategies are endless!

Key Learnings:

• What are the best platforms to market on in 2025 and beyond?
• How do we measure ROI in 2025?
• How to tap into hyperlocal advertising?
• What is Unique Placement Advertising?
• How to monetise association digital databases to help pay for association marketing.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

George Hawwa
Growth Director, Attention Experts

As owner and Founder of global social media & digital agency ‘Attention Experts’, which was started in 2016 is today Australia’s most highly rated and awarded social media agency. George has worked on social media strategy, digital strategy, management and analysis across over 30 different industries with companies from across the world. As Growth Director, George is in charge of the overall agency growth. 

With a qualification in Mathematics & Finance, George was being asked by companies to help them with their digital strategies after he successfully built and sold two multi-million dollar companies through social media between 2010 - 2016. George won the 'Outstanding Young Entrepreneur' award at the NSW Business Chamber Awards in 2018 and has won multiple awards through such organisations as the Australian Marketing Institute.

George has been called to be an expert witness in court cases involving social media defamation and trademark infringement. He is a sought-after keynote speaker and presenter for industry groups, having spoken to over 30,000 people around the world since 2016 and conducts digital strategy sessions for government agencies, large NFPs and multi-nationals. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

About Attention Experts

Attention Experts are specialist digital growth experts, a known leader in the industry with a reputation for a unique data-lead approach to social media marketing and strategy - and then expanding this knowledge into Programmatic and Unique Placement Advertising, SEM, SEO, Website Optimisation and EDM campaigns. Combining the latest digital tools and capabilities of the world's biggest social media and digital platforms, Attention Experts retains a track record of delivering consistent results for over 1,000 clients in both the B2B and B2C sectors across 30 different industry verticals in Australia, New Zealand, South East Asia and Europe. Attention Experts has offices now in Sydney, Melbourne and Dublin.  

In the demanding world of association leadership, self-care often takes a backseat—but it’s essential for sustaining resilience and achieving long-term success. Join us for "Mastering Self-Care: Strategies for Building Resilience and Avoiding Burnout," a webinar to help you prioritise your wellbeing. Discover practical strategies to manage stress, build resilience, and create a sustainable balance between your personal and professional life.

Key Takeaways:

• Understanding Burnout: Recognise the signs of burnout and its impact on your health and effectiveness.
• Resilience Building: Explore proven techniques to develop mental and emotional resilience.
• Practical Self-Care: Learn actionable self-care practices.
• Sustainable Work-Life Balance: Gain insights into setting boundaries and creating habits that support long-term well-being.

Who Should Attend:
This session is ideal for association professionals, executives, and team leaders looking to enhance their personal resilience and support the wellbeing of their teams.

If you’re feeling the pressure or simply want to stay ahead of stress, this session will empower you with the tools to thrive.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Artificial Intelligence (AI) is transforming how associations manage and engage with their members. This webinar explores how AI-driven tools can enhance membership management by personalising engagement, streamlining administrative tasks, and improving overall efficiency. Learn how to harness AI to create a more responsive, data-driven membership experience that drives satisfaction, retention, and operational success.

Key Takeaways:

• AI-Powered Personalisation: Learn how AI can help create customised experiences for members, increasing engagement and satisfaction.

• Automating Administrative Tasks: Discover AI tools that automate routine tasks like renewals, data entry, and member segmentation, saving time and resources.
• Enhancing Member Communication: Explore how AI can optimise communication by sending targeted, timely messages that resonate with members.
• Data-Driven Insights: Learn how AI can analyse member data to provide actionable insights and guide strategic decision-making.
• Improving Retention and Engagement: Understand how AI can help predict member behavior, allowing you to proactively engage and retain members.

Who Should Attend:
Association executives, membership managers, and IT professionals interested in using AI to improve membership management and engagement.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times. 

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting. 

Integrity and ethical standards are the cornerstones of trust and credibility in any association. Join us for "Elevating Integrity: Defining and Promoting Ethical Standards for Professional Conduct in Your Association," where we’ll explore how to establish, communicate, and uphold ethical guidelines that resonate with your members and stakeholders. Learn how promoting integrity can strengthen your association’s reputation and drive meaningful engagement.

Key Takeaways:

• Defining Ethical Standards: Learn how to create clear, actionable codes of conduct that reflect your association’s values.
• Promoting Integrity: Discover strategies for fostering a culture of ethics and accountability within your membership.
• Building Trust: Understand how ethical standards contribute to credibility and long-term member loyalty.
• Practical Tools: Gain insights and resources to implement and monitor ethical practices effectively.

Who Should Attend:
This session is perfect for association leaders, governance professionals, and anyone responsible for setting or enforcing standards of conduct.

Attendees receive 1 CAE credits in Ethics. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

Strong governance is the foundation of any successful association, and it starts with people. This webinar explores how to build a governance structure that prioritises collaboration, inclusivity, and transparency. Learn how to foster a culture of trust, empower your board and leadership team, and make decisions that align with your association’s values and long-term goals.

Key Takeaways:

• Building a Collaborative Governance Framework: Learn how to create a governance structure that encourages open communication, shared responsibility, and active participation.

• Empowering Your Board and Leadership Team: Discover strategies to ensure your board and leadership team are aligned and equipped to make effective decisions.
• Prioritising People-Centered Decisions: Explore how to embed inclusivity, diversity, and member input into your governance processes.
• Fostering a Culture of Trust and Transparency: Learn how to cultivate an environment where stakeholders feel valued, informed, and engaged in the governance process.
• Evaluating Governance Effectiveness: Understand the importance of regularly assessing and improving governance practices to ensure long-term organisational success.

Who Should Attend:
Association executives, board members, governance professionals, and leaders looking to strengthen governance practices and build a people-centric culture.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Course cost - AuSAE Member $750 

Non member / Business partner  $950 includes  

• Course material ( Professional Practices in Association Management, 4th Edition)

• Cliff notes with practice exam questions for each domain

• Study group learnings and exam questions

• Practice exam exam

The Certified Association Executive (CAE) credential is an International marker of a committed association professional who has demonstrated the wide range of knowledge essential to manage an association in today’s challenging environment.

Have you got what it takes to go to the next level, AuSAE is here to help you!!
Applications close with ASAE 26 September 2025 for the exam

Program Starting Friday 19 September 2025

Week 1 19 September : CAE Orientation session and Systems thinking

Week’s 2 - 9: Covering the eight domains 1 hour each week (Friday)
26 September Domain 1 Governance
3 October D2 Executive Leadership
10 October D3 Organisational Strategy
17 October D4 Operations
24 October D5 Business development
31  October D6 Member and Stakeholder Engagement and Management
7 November D7 Advocacy
14 November D8 Marketing and Communications

Week 10: Wednesday 19 November Practice exam in exam conditions (100 questions) 2 hours
Friday 21 November Open forum ( 1hour 30 mins)

• CAE Exam fee is separate and paid through ASAE when applying for the exam. Member cost $500 USD

AuSAE's Introduction to Associations webinar aims to assist individuals new to associations in navigating the basics of the not-for-profit sector. Whether you're embarking on a new role in associations or seeking to enhance your existing knowledge, this session is designed to provide you with the tools and understanding needed to thrive in the dynamic world of associations.

Join us for the live webinar session, "Introduction to Associations," this year, to kickstart your journey in association management. Led by Toni Brearley, CEO at AuSAE, this session will explore the purpose, values, processes, and people that contribute to associations.

Participate in the session to gain valuable insights, connect with like-minded professionals, ask questions, and delve into information that will support your career in association management.

This complimentary webinar is open to all association professionals. Upon registration for this online event, you will receive a confirmation email with the Zoom link for the meeting. We look forward to your participation!

Effective board policies and strategic priorities are crucial for guiding your association’s direction and ensuring compliance with legal and regulatory standards. This webinar will look at best practices for developing robust board policies and aligning them with your association's strategic goals. Learn how to establish clear governance frameworks, ensure compliance, and adopt policies that support sustainable growth and success.

Key Takeaways:

• Developing Comprehensive Board Policies: Learn how to create policies that provide clear guidance, promote transparency, and align with your association’s goals.

• Ensuring Compliance: Understand the legal and regulatory requirements that impact your association and how to ensure your board policies comply with them.
• Aligning Policies with Strategic Priorities: Discover how to connect board policies with your association’s long-term strategic goals to ensure cohesive decision-making.
• Adopting Governance Best Practices: Explore industry best practices for board governance and policy development to strengthen leadership and accountability.
• Evaluating and Updating Policies: Learn how to regularly review and update board policies to reflect changes in the regulatory environment and organisational needs.

Who Should Attend:
Board members, association executives, and governance professionals responsible for overseeing board policies, strategic planning, and compliance.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Strategic business planning is essential for ensuring that your association’s resources are effectively aligned with its core mission and long-term goals. This webinar will guide you through the process of developing a strategic plan that maximises impact, optimises resource allocation, and drives organisational growth. Learn how to assess your association’s strengths, prioritise key initiatives, and create a roadmap that supports your core purpose and mission.

Key Takeaways:

• Aligning Resources with Mission: Learn how to ensure that your association’s resources are effectively allocated to support its core mission and strategic priorities.

• Assessing Strengths and Opportunities: Discover tools and methods for evaluating your association’s strengths, weaknesses, and opportunities to guide your planning.
• Setting Clear Strategic Priorities: Understand how to define clear, actionable priorities that drive your association’s success in the long term.
• Developing a Sustainable Roadmap: Explore how to create a strategic plan that balances short-term needs with long-term growth objectives.
• Tracking Progress and Adjusting Plans: Learn how to monitor your progress and adapt your strategic plan as needed to respond to changes in the external environment or organisational priorities.

Association executives, strategic planners, and business development leaders responsible for aligning resources and planning for sustainable growth.

Attendees receive 1 CAE credits. 

 AuSAE is proud to be a CAE Approved Provider. As a CAE Approved Provider educational program related to the CAE exam content outline, this event may be applied for 1 credit toward your CAE application or renewal professional development requirements. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.   

Meet our Presenter

The aim of AuSAE's CEO Discussion Circle is to provide a collegiate space for our Association CEO's to meet, share and find support during these new and uncertain times. 

Our CEO Discussion Circle meetings will generally take place every second month on alternative Monday mornings and Wednesday afternoons.

We hope you can join us, once you have registered for this online event, you will receive a confirmation email with the Zoom link for the meeting.