Member engagement is a popular term in Associations.
But just reviewing a member’s historical engagement may be ‘too little, too late’ for many associations. What if it was possible to accurately predict (using one of your most valuable assets – your data) - a member’s future engagement?
At this webcast, we'll discuss how advanced technology, including Artificial Intelligence, is today enabling associations to develop predictive models of member behaviour.
We'll review how AI tools can be easily accessed and affordable for Associations and applied across the entire organisation to improve member engagement, and to provide more accurate forecasts for individual member renewals, event registrations, course enrolments, product purchases, committee involvement, and other key association specific activities.
Case studies from leading associations will be used to help you understand how you can scale up AI in your association.Meet the Speaker
Paul Ramsbottom, Managing Director, Advanced Solutions International
Over the last 20+ years Paul has worked with more professional bodies, industry associations, charities and fundraisers than most people would gather in several lifetimes. He is passionate about helping Associations and Not-For-Profits reach their goals, through adopting new and innovative solutions to help them run more efficiently.
He is Managing Director of ASI Asia-Pacific which has more than 600 Not-For-Profit clients in the region. Paul enjoys working everyday with great staff and great clients and is rewarded by seeing great things ASI clients using iMIS, Association Online and Donman systems do in and around the community and knowing that ASI is able to contribute to that.