Many associations are seeing a significant hit to membership this year due to the COVID-19 crisis. Yet some associations are growing. What can we learn from these associations and other historically fast-growth associations? What can you do during these tough times, and how can you prepare for faster membership growth ahead? Learn about three Game Changers your organisation can make to drive membership growth: (1) getting everyone on board to invest in membership recruitment, (2) building a best practices recruitment program, and (3) innovating to drive membership recruitment. We will discuss strategies, tools, and insights you can apply to your association. You will learn how to make a case for sustaining and even increasing your membership marketing budget, so you can convince senior management and your board that membership recruitment should be a top strategic priority, especially now.
Key takeaways from this webinar include:
- Take back ideas to your association for new ways to drive membership growth.
- Critique your membership recruitment program and identify opportunities to improve it.
- Understand the strategic importance of investment in your membership recruitment program and the need to run an ongoing, systematic best practices recruitment program to drive membership growth.
- Use tools to make an economic case for accelerating your association’s membership growth.
Meet the Speaker
Elisa Joseph Anders, DCMP, Senior Account Director, Marketing General Incorporated
Elisa Joseph Anders serves as a Senior Account Director at Marketing General Incorporated (MGI) in Alexandria, Virginia. Elisa provides clients with integrated marketing solutions to help them grow their membership and market their products and services.
Elisa focuses on the strategic management and execution of multi-channel programs that recruit, engage, retain, and reinstate members. Her ability to quickly assess opportunities and develop successful marketing programs based on those opportunities has resulted in tens of thousands of new members for her clients. She has worked with clients ranging from 7,000 to 190,000+ members, in all phases of the membership lifecycle. One of her clients has grown 61% over the past six years.
A Certified Marketing Professional, Elisa brings to her clients over 30 years of marketing, management, and consulting experience in the nonprofit and for-profit sectors. Over the course of her career, she has focused on creating and increasing the value of member, customer, and donor bases through marketing strategy planning and implementation.
Elisa has a BA from Wellesley College, MBA from The Wharton School of the University of Pennsylvania, and Nonprofit Management Executive Certificate from Georgetown University.