8:30 am

Registration, Morning Coffee and Networking

9:15 am

MX Opening Virtual Session - MemberShift: Why members leave and how to bring them back presented by Sarah Sladek

Membership organisations are reporting higher levels of disengagement and decline than ever before. That’s a fact. It’s also a fact no one really knows how to solve the problem. If they did, the decline would have reversed long ago.

Membership is not a recognised subject of expertise. There are no degrees, defined requirements, career paths, or educational tracks. This means the strategies essential to member engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. It also means associations have continued to borrow best practices from business and non-profit models or relied on the traditions of the past. 

A new membership strategy is urgently needed, and Sarah Sladek has discovered it.

10:00 am

MX Insights Session - What really matters to members presented by Brenda Mainland

After more than a decade of conducting membership research for associations, Survey Matters has gained a wealth of knowledge about what drives engagement and what members want from their memberships.

During this session, we will discuss our findings and what they mean for your association. We’ll also look at Net Promoter Score benchmarks and the reasons why members join or belong.

11:00 - 11:30 am

11:30 am

MX Roundtables - COMM*BAT™ workshop facilitated by Felicity Zadro, founder and managing director, ZADRO

How to communicate your association's value to your members

If your communications has gone off course, it’s time to rally the troops and review your battle plan.

In this interactive session, you will learn how to apply strategic marketing and communications to your organisation, define your value, get to the heart of your purpose, articulate your messages, and better engage your members and stakeholders.

This session will focus on how to build an integrated strategy that drives member engagement, and results for your association through the creation and distribution of valuable, relevant, and consistent content.

Bring your challenges and creative ideas to this workshop and get a new MX direction for you and your team.

1:00 - 2:00pm

Lunch and Networking

2:00 pm - 3:00 pm

Association Case Studies  -  MX Sydney

Redefining your member value proposition
The Australian Institute of Project Management (AIPM) are on a journey to rediscover their member value proposition (MVP), to enhance member satisfaction and drive engagement. Mim will share the steps they have already taken, the plans for the future, and the value they have found in revisiting their MVP.

Successful advocacy and engagement campaign 
The Australian Traditional-Medicine Society established Natural Medicine Week eight years ago to meet two needs, advocacy and member engagement. In this presentation we will look at how ATMS built engagement with its members and the broader natural medicine community, what worked, what didn't and how we built over 3 million views.

Engaging Younger Members
As Professional Association’s we spend time considering how to best recruit, retaining and engage our members, but that younger demographic always seems to be the hardest to reach. In this session we will explore how for LG Professionals, NSW one small step turned into a Next Gen movement.

Association Case Studies - MX Melbourne

Navigating the ESG journey in sugarcane
Do you buy sustainably produced food? Do you offset carbon from your flights?

Delivering on ESG expectations is a challenging space to navigate for member organisations. CANEGROWERS will take you on a journey of how we are leveraging ESG and sustainability to tell our story.

Engaging your community online 
As association leaders, we know that an online community can’t be launched and then left to grow on its own. Speech Pathology Australia shares what it takes to run a successful online community, including content planning, to create, sustain, and grow engagement.

Collaborations to create long lasting members and advocates
With numbers exceeding 1.5 million, and representing 70% of businesses across the Nation, a quick analysis of your Association’s membership will tell you that most of your members are family businesses.

Join us in this session to gain an understanding of this important part of your membership and how collaboration can not only lead to membership retention and growth but can also lead to advocates of your association.

3:30 - 3:45 pm 

4:00 pm

MX Roundtable Discussion

4:30 pm

MX Sydney + Melbourne Concludes - Networking drinks

REGISTER FOR MX MELBOURNE - 8 JUNE 

Association Case Studies - MX SYDNEY

• Christine Pope, Director and Treasurer of Australian Traditional Medicine Society Ltd 
• Mim Mills, Head of Product and Member Experience at Australian Institute of Project Management
• Vicki Mayo, Chief Executive Officer at Local Government Professionals Australia NSW

Association Case Studies - MX MELBOURNE

• Nitty Brown, Manager Member Services & Operations at Speech Pathology Australia
• Rebecca Slingo, General Manager Learning at Australian and New Zealand Institute of Insurance and Finance 
• Tim Smith, National Membership Manager at the Family Business Association
• Matt Kealley, Senior Manager, Membership Engagement & Innovation at Canegrowers
  

MX Association Story - Mim Mills, Head of Product and Member Experience at Australian Institute of Project Management

Mim Mills is the Head of Product and Member Experience at the Australian Institute of Project Management (AIPM). Mim has over 12 years of experience delivering value for members across a number of associations, including the Australian Institute of Company Directors and the Real Estate Institute of NSW.

MX Association Story - Christine Pope, Director and Treasurer of Australian Traditional Medicine Society Ltd

Christine Pope is an experienced association director, naturopath and presenter. She currently serves on two NFP Boards, the Australian Traditional Medicine Society , where she is Treasurer and Chair of the Marketing Committee and COSBOA Ltd. Christine is the author of the online program "Ageing Outrageously" and is clinical practice at St Ives.

MX Association Story - Nitty Brown, Manager Member Services & Operations at Speech Pathology Australia

Nitty Brown is the Manager Member Services and Operations at Speech Pathology Australia. Nitty is a driven professional with a deep passion for the association world with over 20 years of experience in managing memberships, volunteers, marketing, operations, and major projects for various associations and corporates.

Nitty possesses a keen understanding of marketing strategies and tactics, leveraging them effectively to enhance member engagement and promote organisational growth. Their creative and innovative mindset enables them to think outside the box, generating fresh ideas and solutions to drive results.

MX Association Story - Matt Kealley, Senior Manager, Membership Engagement & Innovation at Canegrowers

Matt is the Senior Manager for Membership Engagement & Innovation at CANEGROWERS.

Matt has an Environmental Science background, and his role focuses on membership, ESG and innovation including blockchain technology. Matt’s mantra: "It’s easy to find the problems – it takes hard work to find the answers and sheer determination to make them work!"

Learn more at www.canegrowers.com.au

MX Association Story - Tim Smith, National Membership Manager at Family Business Association

Tim Smith is the National Membership Manager of Family Business Association. With a background in client facing roles throughout his career Tim has seen firsthand the pride and results enjoyed by successful family businesses, but he has also seen the heartache and devastation that can occur when things go wrong.

Joining the FBA team in 2020, he and the national team work diligently to ensure families in business have the resources and support required to give them the best opportunity to be a successful family business. FBA is the association where family businesses connect, share and grow. For more information, visit www.familybusiness.org.au

MX Association Story - Vicki Mayo CMM, Chief Executive Officer at Local Government Professionals Australia NSW

Vicki Mayo is the Chief Executive Officer at Local Government Professionals Australia NSW. Vicki is an association specialist with over a decade of experience in senior management roles. Vicki specialises in working with the Association’s members to develop meaningful connections, experiences, and opportunities.

A Certified Meeting Manager, Vicki has expertise in stakeholder engagement, marketing, communications and event management. With a passion for creating unique experiences, coupled with her commercial acumen, Vicki is focused on developing an extraordinary member community alongside the growth and future development of the association. Vicki thrives on putting plans into action, of testing the untested and being able to deliver exceptional quality in all areas of the Association. For more information, visit www.lgprofessionals.com.au

PARTNERS + SPONSORS

Call for Presenters

Do you have an inspiring story to tell, new data, trends and insights to share about your association? Get in touch with us at info@ausae.org.au

Sponsor MX 2024

Learn more about sponsorship and partnership opportunities at AuSAE, contact us at info@ausae.org.au

PRESENTATIONS

Contact us:

Email: info@ausae.org.au
Phone: 1300 764 576 (within Australia)
Phone: +61 7 3268 7955 (outside Australia)
Address: Unit 6, 26 Navigator Place, Hendra QLD 4011, Australia