Governance Institute of Australia is the only independent professional association with a sole focus on whole-of-organisation governance — best practice culture and ethics from the boardroom to the staff room.
We are a leading professional membership association dedicated to the support and empowerment of anyone who is responsible for governance and risk management.
Our events, education programs and extensive resources provide our 8,000+ members and subscribers with the tools and knowledge to drive strong, accountable performance in their role and enhance their career in the future.
About the role
The Marketing Manager is responsible for leading marketing activities aligned with strategic and operational plans to build brand awareness and create interest and registrations for Governance Institute’s products and services.
Key responsibilities
- Coaching and mentoring a high performing and solutions focused team.
- Developing and executing strategy and brand development for all products and services.
- Create strategies to improve customer engagement, loyalty, and retention.
- Oversee content creation and manage campaigns across multiple channels (digital, paid ads, social media, and print)
- Coordinate with external agencies for creative content and marketing support.
- Create and distribute EDMs and newsletters, ensuring brand consistency.
- Oversee Google Ads, SEO, and website content updates.
- Reporting on strategic initiatives, campaign and channel performance compared to leading practice, past performance and targets.
- Engaging effectively with stakeholders; collaborating on plans, keeping them informed of progress and reporting on performance.
- Monitoring the marketing budget.
- Project management of all thought leadership / guidance that requires editing and design, supported by a launch plan.
- Providing expert advice regarding leading practices for marketing, content development and communications via a variety of channels.
Skills and Qualifications:
- Tertiary qualifications in marketing/communications/arts.
- Demonstrated leadership skills in a similar role.
- Proficiency using a CRM.
- Strong understanding of SEO principles.
- Exceptional communication skills, both written and verbal, to effectively align internal teams and external stakeholders.
- Experience in the preparation, management of marketing plans, budgets, and financial reporting.
- A sound knowledge of digital and print publication and production processes.
- Proficiency in briefing and tracking marketing activities, ensuring campaigns align with overall brand strategy.
- Expertise in brand positioning and competitor analysis, using insights to drive growth and differentiation.
- Excellent analytical skills for evaluating campaign performance, generating insights, and making data-driven decisions.
Why work with us?
We offer a hybrid, flexible work environment within a supportive and collaborative culture. We also provide our team with:
- Free access to Governance Institute's courses and events
- Group Salary Continuance Scheme
- Group Life and Disability Insurance Scheme
- Free flu shots
- Annual salary review
- Social activities
- Monthly staff breakfast and monthly drinks
- Interactive portal to give and receive recognition, gain discounts, and access wellness support.
To apply:
Please apply via Seek or email your application to recruitment@governanceinstitute.com.au.
Only applicants with full and permanent working rights in Australia will be considered.
