Online Community Engagement Officer - Melbourne VIC

17 Jan 2025 10:14 AM | Elaine Woolstencroft (Administrator)
  • Hybrid office working
  • Part-time
  • Permanent ongoing

About Us
The Australian Association of Social Workers (AASW) is the leading body representing social workers in Australia. With approximately 15,000 members, we set professional standards in education and practice while championing social justice, human rights, and quality of life for all Australians. Operating from our national office in Melbourne, we deliver impactful programs, education, and services to support our members and the profession.

What our team thinks…
We are proud to share highlights from our recent staff culture survey. Responding with ‘strongly agree’ or ‘agree’, our team reports:

94% - find professional meaning in my work

88% - are proud to work with us

90% - would recommend the AASW as a good place to work

About the Role
We are seeking a dynamic and motivated Online Community Engagement Officer to join our Membership Engagement and Growth team. Reporting to the Manager, Membership Engagement and Growth, this role focuses on strengthening member engagement and retention across our digital platforms, including the Online Membership Portal, Community Facebook Pages, and other emerging digital channels.

This is an exciting opportunity for a digital-savvy professional to build thriving online communities, foster meaningful connections, and drive member participation.

Key Responsibilities

  • Develop and sustain engagement within the AASW Community Hub in alignment with our tone of voice and branding.
  • Create and maintain positive, two-way conversations with members to encourage ongoing involvement.
  • Promote Professional Development opportunities using online channels, including the Community Hub and Facebook.
  • Establish and manage a monthly content calendar for strategic communication planning.
  • Monitor and moderate digital communities in line with AASW’s policies (Community Policy, Privacy Policy, Social Media Policy, Code of Conduct, and Terms of Use).
  • Implement reputation and recognition programs to highlight and celebrate positive engagement.
  • Collaborate with stakeholders to keep content accurate, updated, and archived as required.
  • Provide regular performance reports on engagement metrics and propose strategies for growth and improvement.
  • Identify and report risks or concerns, recommending mitigation strategies in collaboration with internal stakeholders.

About You
You are passionate about building online communities and have a proven track record of managing and moderating social and digital platforms. With excellent communication skills and attention to detail, you bring creativity and strategic thinking to enhance member engagement.

Desirable Requirements

  • Experience in a professional association.
  • Experience in the Allied Health Sector
  • Experience using Social Media Management platforms such as Hootsuite, Sprout Social or Meltwater
  • Experience implementing online community management best practices, including engagement, moderation and measurement.
  • Digital facilitation and digital content creation within a community platform

Key Selection Criteria

  • Proven experience in managing online communities and social media channels.
  • Strong writing, editing, and proofreading skills with a focus on clarity and engagement.
  • Experience with content creation and scheduling tools.
  • Ability to analyse data, prepare reports, and identify trends.
  • Familiarity with community policies and social media guidelines.
  • Exceptional organizational and time-management skills.
  • Collaborative mindset with the ability to work effectively with internal and external stakeholders.
  • A passion for social justice and understanding of social work values will be highly regarded.

How to Apply
The AASW is committed to equal opportunities in employment and embraces diversity and inclusion in its workforce. We encourage applications from culturally and ethnically diverse communities, particularly those underrepresented in the social work profession including the Aboriginal and Torres Strait Islander communities and people with a disability.

To be considered for this role, your application must include your résumé and a cover letter addressing the key selection criteria listed above.  Please here submit via Seek.

Applications close 30th of January however, we reserve the right to end the closing date early.

Please direct any queries to: courtney.thompson@aasw.asn.au

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The Australasian Society of Association Executives

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