• 29 Aug 2017 1:15 PM | Shayne Morris (Administrator)

    Our talent has been very active this year with many candidates on the look-out for something new and different. The Association space has been an attractive alternative for a range of professionals looking to add value and explore an environment perhaps not previously considered. As a result we’ve been inundated with work in your area and have attractive rates and excellent candidates who would love to add value to organisations like yours.

    One of the interesting and distinctive trends we’ve seen happening this year has given opportunity for specialists to refine their trade and step up to the next level. For example, the demand for Instructional Designers has come about from a demand for new and fresh ways to approach Learning & Development and to appeal to the learner, Health & Safety has transitioned into behavioural and cultural science and Procurement has matured into a refined contractual refinement phase. Communications experts are now more integrated than ever with every part of the organisation, as positioning the business internally and externally, and providing expertise in communicating a more customer centric approach to business is critical.

    This dynamic market is great for the job market and many excellent candidates for these types of roles are around as people are welcoming these new opportunities and challenges.

    Our expertise in these areas has meant we have an amazing hot list of talent, many of whom work exclusively with people&co. and who are looking for flexible or permanent working arrangements.

    If you are a candidate in these areas looking for a new challenge, or a business looking for new talent then please contact us to discuss further.

    Kathy Clarke 04 496 9266 or Vicki Steele on 04 931 9466.

  • 29 Aug 2017 11:16 AM | Shayne Morris (Administrator)

    Fish & Game has appointed Martin Taylor to take over as Chief Executive from the organisation’s long serving head, Bryce Johnson.

    Martin Taylor has wide experience in the corporate sector, including as Chief Executive of the Aged Care Association. He has also been chair of the Wellington Fish & Game council and is presently working for the Capital Coast DHB as a project manager.

    The chair of Fish & Game’s New Zealand Council, Lindsay Lyons, is delighted with Mr Taylor’s appointment.

    “Martin’s the right person for this demanding role. He’s highly qualified, an experienced leader" Mr Lyons says.

    “He’s also a mad keen angler and loves the outdoors and New Zealand’s wild places, so from our point of view, this is a perfect combination. We are delighted to have him on board.”

    Lindsay Lyons says there was huge interest in the role.

    “We were humbled by the large number of high quality applicants who wanted to continue the fabulous work Bryce Johnson has done protecting our environment and water quality.

    “That fight for the environment isn’t over and there are huge challenges ahead, but with Martin’s appointment, Fish & Game is well placed to meet them.”

    Martin Taylor says he is delighted with his new role.

    “I am honoured to have been appointed to such an important and high profile position. I am determined to make sure New Zealand’s rivers, lakes and streams are swimmable, fishable and safe to gather food from,” Mr Taylor says.

    “I am also committed to ensuring that kiwi families retain their access to the outdoors so our children can grow up enjoying our unique mountains, bush and waterways.”

    Martin Taylor will be taking up his new role in early November.

    Bryce Johnson is retiring in October after 37 years leading Fish & Game and its predecessor, the Acclimatisation Societies’ national body.

    This article was originally sourced from Scoop NZ.

  • 29 Aug 2017 11:01 AM | Shayne Morris (Administrator)

    The Real Estate Institute of New Zealand (REINZ) applauds moves by the Wellington City Council today to launch a voluntary Rental Warrant of Fitness for minimum housing standards in Wellington.

    The Council has partnered with the University of Otago to launch an app that will allow tenants and landlords to check properties against minimum health standards designed by experts, and allow landlords to request a full inspection by a professional to be certified as meeting the standard.

    Bindi Norwell, Chief Executive at REINZ says: “This is a great step in the right direction towards providing Kiwis with warmer dryer homes and we applaud Wellington City Council for making such a bold move. We strongly believe that Kiwis deserve a warm dry home to live in and it’s an issue REINZ is extremely passionate about.

    “This initiative is not about turning homes into luxury properties, it’s about ensuring that minimum housing standards are met – and who would want to take their property to the market it if doesn’t even meet basic standards? That’s not an attractive proposition for potential renters, nor does it look after the health of their tenants,” points out Norwell.

    “The Rental Warrant of Fitness will provide landlords and property managers who have properties that meet the criteria with an opportunity to market these homes as being top notch. For those with properties that don’t meet the criteria, it provides a real incentive to work as hard as they can to meet the criteria in order to provide a warm dry home,” she continues.

    “However, it’s important that any standards introduced do have an element of being cost effective and practical for landlords or else there is a danger of reducing the rental stock available in an already tight market,” she concludes.

    This article was sourced from Scoop Politics.

  • 29 Aug 2017 10:27 AM | Shayne Morris (Administrator)

    We have launched our new Facebook page and for all those Facebook users, we invite you to join our Facebook community. Our page will keep you informed about important association and not-for-profit news, our involvement with our community and the events we offer. If you have a question or would like to comment on a post, feel free. We would love to hear from you.

    Look forward to seeing you all on Facebook! Click here to view our new page.   

  • 29 Aug 2017 10:09 AM | Shayne Morris (Administrator)

    The three member bodies IFA, NZFAA and PAA last week held Special General Meetings for their members to vote on the establishment of Financial Advice New Zealand.

    The member-vote marks the end of the Working group’s development and included:

    1. Approval to establish and commence operations of Financial Advice New Zealand as an independent entity.
    2. Approval to use existing funds to establish Financial Advice New Zealand.
    3. Speaking to NZ Adviser, IFA board chair Michael Dowling says November this year will mark three years of the lengthy process to establish the new organisation.

    “But we’ve been very pleased because what we did engage in is a full consultative process so it was always expected to take time.”

    The NZFAA’s David Yates told NZ Adviser, “Our members started the process, in terms of voting to join the group, back in August last year.

    “From our point of view it’s an initiative that makes eminent sense for the industry and really provides a vehicle from which to launch the future of advice representation in New Zealand – so we’re very pleased to be a part of it and very pleased to have been invited to be a part of it.”

    The Working Group said the Constitution of the new Association will be ratified by the Boards of the IFA, PAA and NZFAA, and by the Establishment Board of Financial Advice New Zealand. After that, the new body will be incorporated.

    An appointments committee has been working through over 40 applications for positions on the Establishment Board over the past month and the make-up of the establishment board will be announced at Conference on Thursday 3 August.

    The Establishment Board will be responsible for getting Financial Advice New Zealand up and running.

    This will include developing the operational infrastructure and building the framework for the new body to deliver on it's core objectives in the three areas: advocacy, standards and promotion.

    Dowling says the objectives were built up by the membership feedback. “We did want to have a standard of advice that was recognised. The promotion falls into that as well and the intent of the body is to promote good advice and what good advice looks like for better consumer and adviser outcomes.

    On advocacy, he says “once we’ve got that standard of advice right, is advocate for that within the stakeholders – the consumer groups, the government groups both legislator and regulator and also within industry partners and providers.”

    "This really provides us with an opportunity to have a one voice approach to some of the issues that sit in the industry and really start to drive some of the outcomes that we are looking to try and address,” says Yates. “I think having this level of support and commitment from a broad range of advice clients speaks volumes.”

    PAA chairman Bruce Cortesi added, “We now have, along this journey, members of each of the three organisations with high hopes and expectations of this organisation going forward and that’s evolved over the last two or three years.”

    This article was originally sourced from NZ Adviser Online

  • 29 Aug 2017 9:44 AM | Shayne Morris (Administrator)

    Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? You don’t need Kim Kardashian. Start by engaging your most committed members.

    Summer is one of my favorite times of year if only because it allows me to get away and catch up on summer reading. Next week, I will be on vacation and doing a lot of reading, but that hasn’t stopped me from picking up a book or two already.

    Last week, I started reading The Influencer Economy by Ryan Williams, which examines how businesses and organizations can share and spread ideas in a world that thrives on networked connections and digital transactions.

    Williams is a student of the influencer economy. On his weekly podcast, he has interviewed more than 100 influencers—everyone from entrepreneur and author Seth Godin to American musician and composer Hrishikesh Hirway.

    Williams is also an entrepreneur and recently worked at, a video entertainment network hosted on YouTube. For those who haven’t been paying attention, video gaming is on the brink of becoming a super-fandom e-sport, and it’s an excellent case study in how organizations can tap fans and turn them into influencers.

    “We created a movement for video gamers connecting fans through an influencer network of YouTubers, and the platform spread like wildfire,” Williams told me in a recent interview. “Usually, when you hear the world ‘influencer’ you think of celebrities, like Kim Kardashian, but she has less than half a percent click-through rate on her tweets. … These celebrities are mascots, not influencers, because they don’t move the needle.”

    Williams defines influencers as people who can create a movement based on the passion and support of the community around them. Sounds kind of like your most engaged members, doesn’t it?

    “These people seek to make a dent in the world,” Williams says. “The bartering and exchanging of ideas today means that people can work flexibly in partnerships and collaborate online to drive goals.”


    Before Williams was an entrepreneur, author, and podcast host, he was a clinically depressed stand-up comedian in Washington, DC.

    “I was much better at getting people in the seats than I was on stage,” he says. “When I pivoted my career away from comedy into marketing, I identified three steps to grow influencers.”

    Next week, Williams will lead a free workshop at ASAE focusing on how to attract and grow members using the influencer method. While most associations have influencers as members, far fewer know where to find them.

    Here are a few ways to identify untapped influencers:

    Look carefully at micro-volunteers. An influencer is someone who has a business idea and seeks to execute on that vision by creating smaller, more obtainable projects. These are people who are currently at work inside your associations as engaged members or micro-volunteers. Membership teams should be constantly on the lookout for these unique personalities because often their vision aligns well with the association’s mission, resulting in a symbiotic relationship, Williams says.

    Offer digital space for deeper collaboration. Influencers are kind of like connectors. They’re looking for digital spaces where they can connect with others to build on their vision. Associations can facilitate collaboration through online communities, which should maintain a high level of openness, fun, and creativity. Williams adds that an online community should also be a seamless, solutions-oriented space.

    Create unique meetings IRL (in real life). Most associations already know that members love and value face-to-face encounters, but do you ask members how they want to meet IRL? “Tradeshows and conferences are so overwhelming,” Williams says. “You throw out business cards and shake hands, and maybe you send an email afterwards to connect with someone.” These days influencers are looking to smaller, quicker events, he says. “An approach that I recommend is an hour-long lunch, where maybe five or 10 member influencers can meet.”

    What can member influencers do for your association? At next week’s workshop, Williams will present with a California-based startup that’s using the influencer model to engage younger member prospects.

    Cue Career is a career path and professional development tool for college students and recent graduates about to embark on their careers. Founders Heather Wetzler and Nick Hare say they’re tapping students and association professionals to engage in a dialogue about career paths. The startup is using a platform that’s popular with students—YouTube—to build “micro-communities” around a variety of professional societies and associations.

    The concept is simple, and the payoff can be huge. A 10-minute recorded Skype interview between a college student and an association member can result in 20,000-30,000 unique YouTube views.

    “These videos are easy to produce, and that’s how most students are digesting content,” Wetzler says. “It often leads students to association membership and other engagement opportunities down the line.”

    In the process, associations are finding a way to expose younger generations to the value and benefits of membership.

    “Associations have such great resources, but students are just completely unaware of them,” Hare says. “We are serving as a bridge, so that these student and member influencers can go the last mile.”

    This article was originally sourced from Associations Now

  • 29 Aug 2017 9:28 AM | Shayne Morris (Administrator)

    An Overview of AI Marketing Trends

    Artificial intelligence has already begun influencing our online lives. Marketing trends are using AI to take the place of sales representatives with the installation of chatbots into the messaging world, but there are even more ways AI will affect internet behavior now and in the future. Take a look at some of the increasingly common AI marketing strategies.

    Predictive Customer Service

    If you could predict how your customers would behave, you would have the ability to create more effective strategies to accommodate their behavior. With predictive customer service, that is now possible. Many companies already have a proactive approach to customer service, but predictive customer service uses AI to analyze data and form solutions for problems that haven’t occurred yet.

    Every interaction a customer has with your company is a chance to collect data, from phone calls to purchases to site visits. Add that to the public data available, such as social media exchanges and search history, and you have a wealth of information to tap into. Predictive customer services utilize this information to calculate issues that could arise to provide timely help.

    Ad Targeting

    Gone are the days of generic television commercials. Pay per click platforms like Google AdWords are using programmatic advertising AI technologies to analyze user behavior and automate a targeted response. This allows for real-time bidding on ad spaces and delivers relevant advertisements to the people who are most likely to be interested.

    Catered Recommendations

    Similar to the concepts of AI ad targeting, many eCommerce and entertainment sites such as Amazon and Netflix are using AI technology to cater recommendations based on past user behavior. This kind of personalized content is one of the hottest marketing automation innovations for 2017.

    Data collected from past purchases and ratings is used to determine what the customer is likely to want. It then displays that item prominently for the customer to decide. This is a great way to boost brand loyalty for the retention of customers.

    Search Engines

    Search engines have been using AI for a while to optimize results, but the technology has become more advanced. Search engine algorithms can essentially teach themselves how to search for the user’s intended query at lightning speed. What does this mean for marketing? These intelligent search engines are changing the SEO game. Content has to do more than match a keyword; it has to be organically relevant to the intent of a user’s search.

    Image Recognition

    Image recognition software can take in visual information to identify a person or an object. This was first seen with facial recognition in digital camera’s focusing ability and later on with Facebook and photo organization apps. As the technology develops, expect to see more image recognition search applications.

    For marketers, this means that images will become increasingly important for online platforms. People may begin to search using pictures taken from their phone, meaning images could become another form of the keyword.

    Take your marketing tactics into the future by incorporating AI technologies. Staying abreast of these innovations can help you get ahead of the competition and show your customers you are keeping up with trends. AI can also make marketing easier by predicting customer behavior and making targeting more accurate. Keep an eye on how AI influences trends in marketing and beyond to stay on top.

    Want to use Artificial Intelligence in your Small Business?

    Your business many not have Netflix or Google’s budget size to create real artificial intelligence applications to help your business boost sales and predict customer behavior. Yet, you’re still able to create a simple or complex marketing or sales chatbot to help you answer customer inquiries while you’re office is closed. You can pretty easily program your own chatbot, or can get help from a marketing agency to build your chatbot.

    This media release was sourced directly from Business 2 Community.

  • 25 Aug 2017 3:58 PM | Shayne Morris (Administrator)

    Ah, Facebook–that social network I love to hate, even though my career kind of depends on using it. For those of us in the association and nonprofit sectors, Facebook just got a lot harder to use effectively with the announcement that they’ve changed their API and eliminated the ability to modify link previews when posting links from a page. Until yesterday, when you shared a link on Facebook via a page, you had the ability to customize the title, link description and image for that link. With this change, links will automatically populate from your site’s meta data and you will not be able to edit the title of the page/article, the description or the image. As John Haydon points out, if your website lacks compelling images or has boring titles–or if your meta data is just wrong or non-existent, which is the case for many associations–you will definitely get less referral traffic from Facebook. And, undoubtedly, your organic reach will plummet since images are a big part of organic reach.

    Especially for those of us in the association sector who have limited resources when it comes to social media and digital in general, Facebook is the platform that we tend to use/depend on the most even while it continues to make our lives and jobs harder. For brands and publishers who have ad reps and connections at Facebook–not to mention resources that most associations and nonprofits don’t have, like digital teams and the ability to move quickly when it comes to stuff like, say, changing metadata across your entire CMS within a few weeks’ time–things like changes to organic reach of posts and the just announced upcoming changes to Facebook’s API aren’t that big of a deal. Not only do brands and publishers have more resources than associations–not to mention they’re able to move much more quickly than most associations–but Facebook wants to make things work for them because doing so benefits Facebook.

    But associations and nonprofits? Despite Facebook’s continued assertions that they care about the world and doing good, like helping build community and making the world a better place, the reality is that what they really care about is the bottom line. Which is fine–it’s a business, after all. But it’s hard to feel charitable towards one of the richest companies in the world when they continually pay lip-service to caring yet lag behind other tech companies when it comes to helping nonprofits – this article sums it up perfectly:

    Facebook is a billion-dollar corporation, and should be looking to innovative nonprofits programs offered by similar tech giants. Consider Microsoft’s recent donation of software valued at $1 billion to nonprofits and universities, or Google for Nonprofits, which grants 501(c)(3) organizations free access to valuable tools like the Google Grants Program and YouTube for Nonprofits.

    So associations and nonprofits have continued to use the platform despite tanking organic reach and effectiveness, and now Facebook has announced yet another change that will dramatically lessen association’s ability to drive results via Facebook. In usual Facebook style, they framed this change as part of their “continuing efforts to stop the spread of misinformation and false news” when, in reality, it’s just another way to favor companies that have money to spend on Facebook ads and Facebook partner services. For instance, they are offering a workaround to media companies/publishers to avert this change and claim “link ownership”…yet this option is only available to media publishers. Even though associations are media publishers, they are not considered by Facebook as such and this workaround isn’t available to associations.

    This article was originally sourced from Social Fish

  • 25 Aug 2017 3:53 PM | Shayne Morris (Administrator)

    Associations are embracing the opportunity to update their membership models as a way to meet the varying needs of today’s members, offer flexibility and retain their value.

    Half of the respondents to last month’s Did You Know? poll reported that their association updated its membership model in the last five years (50%). While another one-third (33%) said that they are discussing changes, but they haven’t implemented anything yet – which means more change to association membership could be on the horizon.

    For many associations, the traditional membership model, with its one-size-fits-all approach, is no longer a viable strategy. With members varying greatly by age and generation, the stage in their careers, and the level with which they want to engage with the association, it is becoming more important than ever for association to offer a member model that can be customized based on need and want.

    This article was originally sourced from Associations Adviser.

  • 25 Aug 2017 3:24 PM | Shayne Morris (Administrator)

    Every experienced manager knows that engaged employees are crucial to a team successfully achieving their goals. But even if your intuition tells you that is the case, you may not realise just how much employees who are engaged with the company and their job responsibilities matter in helping your company achieve its business goals.

    Engaged workers stand apart from their non-engaged counterparts at the office – who doesn’t love the new motivation they bring to everything? They’re more likely to go the extra mile, bringing passion to every task that they undertake. In contrast, disengaged employees are not only commonly unhappy at work, but they also monopolise a manager’s time as they need supervision to ensure they’re carrying out their daily responsibilities (and no-one likes to have to be a micro-manager!)

    Engaged employees are a rare find; in fact, a recent Gallup global study found that only 13% of employees worldwide are engaged at work. It’s not all negative though; disengaged employees are perhaps one of the greatest untapped opportunities a business has to improve their performance and productivity. Converting these employees into engaged workers takes an effective strategy – so we’ve put together the top six things you can provide that will get your people more engaged.

    1. Effective Leaders

    Engagement comes from the top, so it’s important to coach managers on how to implement an engagement plan into the office and how to track its performance. No employee’s going to stay engaged if their manager isn’t, so managers and company executives must set an example of the behaviours in which you want your employees to display. The NY Times reported that in companies where leaders model the desired behaviour, employees were 55% more engaged and likely to mimic these desired behaviours.

    Effective leadership involves being accessible and approachable. In other words, don’t lock management away in a secret part of the office away where employees can’t easily find them, with the only form of communication over emails. Instead, to avoid an “us versus them” mentality, offer guidance and commendation and support to employees, and publically recognise their achievements either at staff meetings or via your company’s intranet.

    2. Open Dialogue

    One strategy for building employee engagement is by using an effective employee survey. An appropriate survey encourages open and honest communication between the employees and management. Use specific and relevant questions that create actionable responses. Don’t fall into the trap of simply collecting a large amount of data that gets no response – no-one likes their feedback to be ignored!

    Make engagement a priority by discussing the results of a recent survey at meetings and keep them up to date with future improvements that can be made within the company or the team. It’s vital to keep employees involved in the process so they can see their voice is being heard. By involving employees in decision-making and taking the time to listen to their suggestions they feel that they have a say in the company’s operations. The result? In most cases, they’ll become more personally invested in their work – which is exactly what you’re after.

    3. Opportunity for growth

    Employees who are left to their day-to-day activities day on end or left to fend for themselves when it comes to training and development are likely to fast become disengaged employees who may end up resenting their workplace. On the other hand, employees who are being continuously challenged and are given opportunities to further their learnings and grow in their chosen career field are more likely to show higher levels of commitment to the company and to their job tasks. And with millennials going to become the majority of the workforce over the coming years, it’s worth paying attention to the 87% of them who say that career growth or development opportunities are important to them!

    Managers should be encouraged to talk to their employees often about their career plan and where they feel the gaps are, or alternatively, what new skills they want to learn and how the company can make this possible. Ultimately, this shows that the company cares about helping the employee maintain job satisfaction and that they are a valued asset to the company.

    4. Supportive Environment

    The New York Times shared that employees are 67% more engaged when their supervisors take an active interest in supporting the employee with their roles and future opportunities. By creating an appreciative atmosphere, employees feel more compelled to complete their roles to a higher standard because they know their work is appreciated by management. Employees also feel safe to go to their manager for guidance with a particular task that they are unsure about. Overall, a supportive atmosphere creates trust, restores strained relationships, develops pride and dissolved frustration.

    5. Improved Communication

    Communication is key within any environment, and, as has already become clear through the other secrets to increasing employee engagement, it’s something that needs to increase across the board. Improving communication to increasing employee engagement has become one of the central purposes for implementing tools such as an intranet within a company. Intranets are an excellent solution to the lack of engagement with employees, as they offer tools that foster communication, collaboration and participation across all departments and employees within a company. There are a number of features a company can include when developing an intranet such as forums for open informal communication, calendars detailing events and meetings, feedback surveys to connect employees with managers, and a company newsfeed to keep employees informed of updates and employee achievements. Overall, these communication features enable a business to better connect with its employees and employees to better connect with other employees – leading to a productive and engaged workforce.

    6. Meaningful Work

    When employees believe that their work is important and has value to the company, they are more likely to be more engaged. One of a manager’s responsibilities is to frequently reinforce the importance of an employee’s contributions and reward them for their outstanding work. When employees feel as though they are making positive and meaningful contributions to the company, they start taking pride in the results of their efforts and productivity soars. The direct communication between employees and managers about their work efforts and other responsibilities creates a connection between an employee’s task and the company’s success – where even the smallest task has some positive effect.

    A highly engaged workforce means the difference between a company that thrives and one that struggles. According to Gallup, higher workplace engagement leads to 37% lower absenteeism, 41% fewer safety incidents, and 41% fewer quality defects, so it’s worth the effort. Don’t let your workforce fall into the 87% of employees who aren’t engaged. Help your company stand out from the pack and actively make engagement part of your company’s strategy to success.

    This article was originally sourced from Business 2 Community

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