Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital.
Her second book, 'Secrets of Digital Disruptors' by Wiley Publishing is due out April 2018. It will be a strategy playbook for SMEs, associations and NFPs on how to understand and profit from the opportunities that digital disruption will offer.
She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards.
Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world.
She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including:
- Online marketing
- Sales and communication skills
- Public speaking
- Technology and disruption