AuSAE  Australian Events 


                       

               

Upcoming events

    • 26 Jun 2018
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • The Discovery Hub, Engineers Australia
    • 31
    Register

    In this inspiring yet practical workshop, author, commentator and entrepreneur Bernadette Schwerdt digs deep into the world of disruptive innovation and reveals:

    • the four tech factors driving digital disruption that underpin the unprecedented growth experienced by billion-dollar startups like Uber, Snapchat etc and how to apply those principles to your association
    • how to identify what members really want and use low-cost funding tools to generate world-class ideas on a budget
    • the upcoming digital marketing trends that will impact all associations and NFPs
    • the top 3 essentials questions you must ask if your association is to stay relevant in a global economy
    • the surprising success strategies behind some of Australia’s most innovative and disruptive NFPs - what they do differently and how to profit from and leverage those strategies for success

    The Presenter - Bernadette Schwerdt  

    Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital. 

    Her second book, 'How to Build an Online Business' has just been released with a debut in the top 10 business books listing in Australia. This book reveals the insider tips and tricks Australia's top digital disruptors use to create multi-million dollar companies.

    She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards. 

    Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world. 

    She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including: 

    • Online marketing 
    • Sales and communication skills 
    • Public speaking 
    • Technology and disruption 
    • Entrepreneurship
    • 27 Jun 2018
    • 10:00 AM - 4:00 PM (UTC+10:00)
    • Rose Bay Room, Park Royal Darling Harbour Sydney, 150 Day Street, Sydney NSW 2000, Australia
    • 26
    Register

    In this inspiring yet practical workshop, author, commentator and entrepreneur Bernadette Schwerdt digs deep into the world of disruptive innovation and reveals:

    • the four tech factors driving digital disruption that underpin the unprecedented growth experienced by billion-dollar startups like Uber, Snapchat etc and how to apply those principles to your association
    • how to identify what members really want and use low-cost funding tools to generate world-class ideas on a budget
    • the upcoming digital marketing trends that will impact all associations and NFPs
    • the top 3 essentials questions you must ask if your association is to stay relevant in a global economy
    • the surprising success strategies behind some of Australia’s most innovative and disruptive NFPs - what they do differently and how to profit from and leverage those strategies for success

    The Presenter - Bernadette Schwerdt  

    Bernadette Schwerdt is an author, speaker and digital marketing strategist. Her best-selling book, 'Secrets of Online Entrepreneurs’ documents the start-up stories behind Australia's most successful digital mavericks and reveals the strategies and processes that underpin their growth. The book’s popularity has seen it become a podcast and a 5-part documentary series for Fairfax Digital. 

    Her second book, 'How to Build an Online Business' has just been released with a debut in the top 10 business books listing in Australia. This book reveals the insider tips and tricks Australia's top digital disruptors use to create multi-million dollar companies.

    She is the director of the Australian School of Copywriting, a former advertising agency account director with the Young & Rubicam Group and a corporate trainer with over 26 years’ experience. Her clients include large corporates such as Pitcher Partners, Commonwealth Bank, Cadburys, and Bristol-Myers Squibb, Deakin University and associations such as Medicine Sans Frontiers, Engineers Australia, the Real Estate Institute of Victoria, and many more. She is on the board of Writers Victoria, a judge for the ORIAS (Online Retailers Industry Awards) and Anthill's Cool Company Awards. 

    Her TEDx talk on 'how to bumble your way to success' has become a popular keynote speech on how to manage uncertainty and change in a fast-moving world. 

    She delivers keynote speeches, workshops and seminars to SMEs, entrepreneurs and associations on a range of topics including: 

    • Online marketing 
    • Sales and communication skills 
    • Public speaking 
    • Technology and disruption 
    • Entrepreneurship
    • 03 Jul 2018
    • (UTC+10:00)
    • 12 Jul 2018
    • (UTC+10:00)
    • 4 sessions
    • Various - Perth, Melbourne, Sydney, Brisbane

    Mel Kettle Consulting Event: How to Become a Social Association

    This event is being run by AuSAE's Member Mel Kettle Consulting

    How to become a social association – using social media to increase member engagement and create a thriving online community.

    Join Mel Kettle Consulting for her workshops in Perth, Melbourne, Sydney or Brisbane as we hear from Mel on how to use social media to increase member engagement, generate a return on investment and create a thriving online community. She will share relevant and real-life examples and practical advice so that you can use social media to enhance your members’ experience.

    Attendees will learn:

    • why social media is important for associations and member-based organisations
    • current social media trends
    • how to encourage your members to become advocates for you
    • how to use social media to enhance the member experience
    • how to create and leverage content your members will value
    • time-saving tips, tools and tricks
    • what metrics to measure and how to determine your return on investment.

    Delegates will be offered ample opportunities to ask questions and engage with other delegates to exchange ideas and information.

    This program is an excellent way to gain a broad understanding of the key skills needed to become a social association. Anyone who is tasked with developing or implementing a communication and social media strategy will benefit from attending this workshop. Attendees will:

    • hear practical ideas and information you can immediately apply
    • meet other membership professionals
    • hear success stories and case studies from a proven practitioner
    • learn how to leverage your activities to maximise member engagement
    • pick up new strategies to maximise your member engagement.
    • discuss how to communicate with your board and key stakeholders your social media strategy and the measurable outcomes following implementation


    REGISTER NOW. Click through to register for your relevant location:

    Perth – Tuesday 3 July 2018

    Melbourne – Thursday 5 July 2018

    Sydney – Tuesday 10 July 2018

    Brisbane – Thursday 12 July 2018

    Mel Kettle Consulting has kindly offered AuSAE members a 20% discount to attend this event. 

    THE PRESENTER – Mel Kettle

    Mel Kettle is a communication and social media expert, with over 20 years’ professional experience, a Master of Business in Marketing and a Master of Public Health. She specialises in developing practical communication solutions for her clients. 

    She also trains, mentors and up-skills CEOs, staff and volunteers to improve their communication and social media skills. Mel has worked with associations and member-based organisations, as well as researchers and academics, charities, government, and businesses of all sizes to help them develop effective and practical communication and social media strategies that lead to an increase in brand awareness, customer satisfaction and business growth.

    Mel has a Master of Business (Marketing), a Master of Public Health, and she is a past Board member of the International Association of Business Communicators (Qld) and The Queensland Choir.

    To read more about this event or to register click here.

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